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Making Leaders Successful Every Day

IT Trends die Unternehmen erfolgreich machen

Dr. Stefan RiedPrincipal Analyst, Forrester Research

12. Nov. 2013

Today CIOs are exposed to the perfect storm of technology disruptions around

cloud, mobility, big data, social and smart technologies.

© 2013 Forrester Research, Inc. Reproduction Prohibited 4

Stakeholders ´́́́ Pressure Is Accelerated

August 2013 “Sourcing Dynamics For The New Mobile Workplace”


Forrester’s Four Market Imperatives Are The Root Cause

Transform the customer

experience

Embrace the mobile mind shift

Become a digital disruptor

Age of the Customer

Turn big data into business

insights

Social, Mobile Mobile, Social

Mobile, Social,Cloud, Big-Data

Big Data, Cloud

Systems Of Engagement Ship Market Imperatives

Source: November 16, 2012, “Great Mobile Experiences Are Built On Systems Of Engagement” Forrester Report

Systems Of Engagement: People Centric, Fast Moving

Systems Of Record: Process Centric, Carefully Moving

Customer Experience Is Enabled By The ContextBetween Systems Of Engagement And Records

© 2012 Forrester Research, Inc. Reproduction Prohibited

Business Units “Shop” For SaaS -Best-Of-Breed ...

8

2,4

3,8

6,2

9,6

12 months ago today 12 months from now 2 years from now

Base: 1340 decision-makers from firms with 20+ employeesSource: Forrester Forrsights Software Survey, Q4, 2013

“Using your best estimate, how many different software-as-a-service (SaaS) app lications did your firm use”

20122011 2013 2014

~+60% YoY Growth

... Justified By Business Success

Successful Companies

Spend More On SaaS- or -

Companies Using SaaS Are More Successful


CIO’s Role Re-Shapes:Own Hardware Shrinks, Software Spending Moves To OP EX

4years

Forrester Report “Cloud Investments Will Reconfigure Future IT Budgets” January 8, 2013

As-a-service with grow by 160% (assumed flat budgets)

How To Escape

The CIOs’ Dilemma


CIO’s Dilemma:Original Plan Is Distracted By ...

GovernanceCIO

GovernanceCIO

SupplyIT and Sourcing

SupplyIT and Sourcing

DemandBusiness

Stakeholder

DemandBusiness

Stakeholder


...1. The Super Model Battle

Super ModelBattle

High-LevelBusiness Process

Landscape ModelsCloud

ExecutableBusiness Process

SOA Service

Orchestration

Data InsightData

Warehouse


... 2. Still A Broken Life -Cycle

DesignDesign

PlanPlan

BuildBuild

RunRun

OptimizeOptimize

Theory Equals Reality?

... 3. The New “Best-Of-Breed ”:Business Processes Mash -Ups In Hybrid Clouds

August 2013 “Ten Myths And Realities Of The Software Market In 2 013”

The Business Process Ecosystem Opportunity


Business Consul ng

Ver cal Business Apps.

ERP Business Apps.

(horizontal)

Middleware

Na onal Hos ng Provider

(Virtual Private Cloud)

SaaS Business Apps

Tradi onal Telco

Business

Public Cloud IaaS

(AWS EC2/S3*)

Social Consumer Networks

(Facebook*)

Consumerized Collabora on

(Google Apps*)

PaaS

Strategic IT Consul ng

Tradi onal Tech Industry

Cloud Solu ons

HP total

Dell

IBM Technology Services

IBM So ware

CSC

Fujitsu Services

Fujitsu Systems Pla orm

T-System

ATOS

Accenture

0%

5%

10%

15%

20%

25%

30%

35%

100 1.000 10.000 100.000 1.000.000 10.000.000 100.000.000

Opera

ng m

argin

/ EBIT

Number or users/instances on the same standardized service

In Which Business Do You Like To Be?

17

OPERATIONAL MARGIN VERSUS ECONOMY OF SCALE

*Margins of corresponding product contributions are Forrester assumptions and not communicated by the named providers. Providers names are give as examples of their category.

High MarginLow Volume

Low MarginHigh Volume

HP

Common Business Process Clouds

(Few Platforms)

Industry Specific Process Expertise

(Many Partner)


Cloud Channel Synergy

Source: February 2, 2009, “B2B Channel Management In A Down Economy” Forrester report

Traditional

18

Software Vendor

System Integrator

Customer

sell to

integrate

Is already on the platform:search to platform for process competence

find product/SI throughplatform

Has a SI or ISV relation:ask for a solution

recommendsplatform

for delivery

Cloud Style

Software Vendor /System

Integrator

PaaS /Model

Exchange

Customer


Who Needs Stores Of Apps And Models?

New ISVs/SIsfind their market,

new products

Established ISVs/SIsupsell to install-base,

refactor products


T3 pocket radio by Braun (Dieter Rams,1958) – iPod by Apple (Steve Jobs, 2001)

(Re-) Inventing Enterprise Simplicity


Still Use Disparate Tools – But –Follow A Single Digital Business Design Approach

November 2012 “Digital Business Design Is The New Integration”


There Is NO Single SUPER Model –More A Coexistence Of Meta Data

Forrester: “The Hybrid² Integration Challenge”, April 2013

Single Model-“Warehouse” Across Vendors&Products


Landscape Modeling

Mainframe

There Is NO Simple Data Center & Application Landsc ape Anymore – But – A Hybrid Landscape Model

Evolution

Capability

Open SystemsVirtual Landscapes

Hybrid Landscape

CIOsCould Manage

Complexity

CIOsBecame Over-

Challenged With IT Complexity

CIOsTotally Lost Governance

Human ability to manage complexity

ManageabilityGap Of super-

condense,engineered

Systems

Thank you

24 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

Stefan Ried+49 69 959 29856+1 650-581-3844 [email protected]/StefanRiedblogs.forrester.com/stefan_riedforrester.com/Stefan-Ried

www.forrester.com


OPEX Will Soon Reach 50% Market Share

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

2008(N=1034)

2009(N=1026)

2010(N=1167)

2011(N=797)

2012(N=1610)

2013(N=1305)

Traditional Software licensing (Capex)

Subscription and other licencing models (mainly Opex)

25

Base: Software Decision-makers, Source: Forrester Forrsights Software Survey, Q3 2007; Q4 2008, 2009, 2010, 2011, 2012

50% / 50% expected in

2014

Germany is Europe‘s largest spender on ICT

› Germany represents the fourth largest IT market worldwide behind US, Japan and China

› German ratio of enterprise IT investment to GDP is in the range of 2 to 2.5% (compared to 3.5 to 4.5 % in US)

› But new tech investments are often being made out of business budgets to drive product innovation across different industries

› A highly educated and wealthy consumer based that will drive more tech innovations through consumerization


A Spectrum Of App Stores Serve The Needs

27

5%

6%

7%

8%

10%

10%

11%

15%

15%

22%

23%

24%

29%

27%

28%

32%

29%

30%

App stores from external cloud providers withintegration into existing enterprise apps

App stores from SaaS solution providersoffering add-ons of SaaS applications

Self-service tools from cloud infrastructurevendors

Enterprise app stores for the IT department withprepackaged application distributions into a

private cloud

Mobile app stores, approved but not closelyintegrated to enterprise apps

Internal enterprise app store(s) to make appsavailable as an employee self-service

Interested

Planning

using

Base: 2200 Software decision-makers using or planning app storeSource: Software Survey, Q4 2012

“What are your firm’s plans to adopt the following t ypes of “app stores”? (Select one for each row)

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