MakingGlobal StrategiestoWorkWhatdoesittakeformultinationalstosuccessfullyexecuteglobalstrategies?

Identifytherightbalancebetweenglobalintegrationandlocalresponsiveness,whilemanagingall6keytensions accordingtomarketconditions,interestsandvision.Ina

hyperconnectedworld,globalscalemeetslocalagility.

World-ScaleInnovation

LocalDifferentiation

GlobalEfficiency

Thetradeoffsofa

multinational

Globalintegration

Regional/localresponsiveness

Sustainable&ProfitableGrowth

HeadQuarter

Subsidiaries

People Architecture CultureRoutines

Capabilities Resources Values

Centralization

Punishment

Networks

Changemanagement

Productdiversification

Decentralization

Changeleadership

Reward

Hierarchy

Marketdiversification

Architecture CultureRoutines

Resources Capabilties Competitiveadvantage

Coordination Cooperation

IndustryKeySuccessFactor

Communication&

Feedback

Communication&Feedback

Social

Economic

Environmental

ValueCreation

StrategyImplementationandExecution

DueProcess

Attitude

Motivation

Purpose

OrganizationalCommitment

Compiledby:FelipeAfanadorCortés

StrategyFormulationatacorporate,businessand

functionallevel

Voluntary execution andvision/purpose alignmentfrom a bottom –upapproach. A coalition ofeffective people supportingthe strategy and balancingthe tensions at at levels.

6keytensions