maker culture

TM

The Agency For The Digital Age

2Proprietary & Confidential. © 2012 R/GA All rights reserved. /

Maker CultureMarketing and competing in the face of empowered consumersMatt Marcus Executive Creative Director

Richard Goldsmith Director, Mobile and Social Platforms


“The future is already here. It’s just not evenly distributed.”- William Gibson

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Proprietary & Confidential. © 2012 R/GA All rights reserved. /

01Maker Culture


The new industrial revolution.

Today’s entrepreneurs, using open source design and 3-D printing, bring manufacturing to the desktop.

A generation of “Makers” using the Web’s innovation model will help drive the next big wave in the global economy, as the new technologies of digital design and rapid prototyping gives everyone the power to invent -- creating “the long tail of things”.


DIY – Build.Make.Hack.Grow


Kickstarter

In 20122,241,475 people

Pledged a total of$319,786,629

And successfully funded18,109 projects


3D Printing

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02The Internet of Things


Cheap Sensors


Skataviz


Flower Power. Bluetooth 4.0

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03Accelerating Innovation


Brands Embrace Start-Ups to Spur Innovation

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04Creating experiences for the new empowered consumer


Disney Parks Bracelet / Renewed Emphasis on High Valued Customers


Nike+ Kinect Training

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05Adapting retail to the new empowered consumer


BURBERRY REGENT STREET

Burberry: Building Grand, Yet Intimate Experiences


FAB.COM

Fab: Turning Commerce into Social Content

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06Broadcast in the age of empowerment


Amazon Originals: Content consumers demand


Netflix: Content consumers don’t know they want


“People talk about change and adaptation, but they don't see how fast the competition is coming, from everywhere. We have to move. We have no choice.”- Bob Greenberg, CEO R/GA

Thank You.

maker culture

Technology