make them crave it_power and pull of pizazz and appeal
TRANSCRIPT
Make
Them
Crave It
People use
Brand
to navigate the explosion of products and services
Now, more than ever before
How do you
draw them to you…
Like moths
to a flame
What you offer
has to be good
And Different
But that is not enough
To give your brand the right
Power and Pull…
You need to connect
Generate the
That’s for me! Spark
and create
Desire
How
Do
You Do
That
?
3 types of appeal feed
Desire
Mind Rational / Logic Heart
Connection / Feeling
Spirit Aspiration / Conscience
Personal or sensitive
Complex
For the long-term
A big-ticket item
Not easily returnable
Depends on an informed decision
Mind Rational / Logic
An ongoing relationship
Multiple interactions/transactions
To relate
To provide support
To guide
Heart Connection / Feeling
Inspire
Be the leader
Gather their support
Delight and enchant
Be innovative
Spirit Aspiration / Conscience
Each can be expressed 3 ways
Mind Rational / Logic
Heart Connection / Feeling
Spirit Aspiration / Conscience
A combination works best
Makes them crave it!
Your brand is your
invitation
Let it be an
authentic appeal
to the clients you
really want
Show them you care and…
HOW different you are from competitors
WHAT they like about you
Price & Value
Put out the right call…
…and you will get
the right response
Get Your Copy of
~Make Them Crave It ~ NOW
Ensure your brand … 1. Connects
2. Makes them say “That’s for Me!” 3. Creates DESIRE
Sue Hines
http://AspectsGalore.com
805-277-3581
Credits: Female peacock- Flickr, Tyler Karaszewski