MAKE LASER TARGETED AUTO LOAN OFFERS

with free tools from the

WHO AM I?

Chris HallHead of Customer

Development

Marketing experience in Fortune 100, Non-Profit and Startup companies

10+ YEARS

of experience eating only the finest carne asada burritos

DECADESOnovative’s Core iQ platform automates

100,000s of personalized print pieces

STREET CRED

WHAT WE’LL COVER TODAY

Find Keywords with Google

AdWords

Discover Related Topics with Google

Trends

Use Google Search to find demographics

Score Royalty Free Images with Google

Image Search

Modify Your Image using

Google Photos

Bring It All Together with Google Fonts

and Drive

1 2 3 4 5 6

Use Google AdWords to find

Keywords

Setting up AdWords

• Free to sign up

• Pay only when someone clicks

• Connected to a Gmail account

• https://adwords.google.com

Keyword Planner

• What is a keyword?

• What is search intent?

• Small keyword differences can have very different results

Adding Details

• Add a URL for better results

• Set product category

• Set targeted range

• Add negative keywords

Finding Keywords

• Thinking by monthly searches

• Framework for thinking about Competition

• Ad Group Ideas

Discover Related Topics with

Google Trends

Add Specifications

• Add up to 5 keywords to compare at a time

• Specify geography & timing

• Specify other criteria

Query Manufacturers

• Pit popular manufacturers against one another

• Make sure geography is set to your metro area

• Note the results

Related Queries

• Find cities within the metro area with the most interest

• Related queries will usually show a make and model being searched the most

Most Searched

• Another approach is to find the most searched cars in the United States

• Then use Google Trends to find which of those cars are searched most in your metro

Use Google Search to find demographics

Search Tips

• Set Search Timing to past year

• Search terms to use include “sales” and “demographics”

• Use make & model or category, e.g. heavy duty pickup

Learn

• Use proxies if necessary

• Discover buyer age and income

• Identify matching members in your geography of interest to build a campaign list

Excerpt via jdpower.com

Score Royalty Free Images with

Google Image Search

Search Tools

• Find images that have been labeled for reuse

• Customize your search around things like color and time

• Even specify other criteria

Usage Rights

• Find an image you like – “Wiki” images are usually good

• Always visit the page

• Has the image been released to public domain?Chevy Silverado Image - Wikipedia

Modify Your Image in

Google Photos

Modify Your Image

• Modify aspect ratio as appropriate

• Crop your image to fit the specific look you’re going for

• Add an effect

Before After

Spruce up your design with

Google Fonts

Finding the Right Font

• Serif, Sans Serif or Script

• Look for lots of font weights

• Use sliders to find the perfect match for your campaign

Bring Your Design Together

with Google Drive

Why Google Slides?

• It’s free & you can customize the size as well as crop and move things around freely

• Change the size of the slide by clicking “Page Setup” in the File menu

Bring in Your Image

• Drag the image you made in Google Photos to your slide

• If the image is too big, use the crop tool around your slide dimensions to make everything fit just right

Add Shapes

• Add semi-transparent shapes to your design, if needed

• Make a shape, then select “Custom” when adjusting the color of the shape to change transparency

Add Fonts

• Bring in Google Fonts to your Google Drive to get the look you desire

• Click on the font menu and then select “More fonts…”

Bringing it All Together

• Add your message

• Bring in your logo or branding to spruce things up

• Go to File > Download As > PDF and you’re all set.

Before After

QUESTIONS?

Chris Hallchris@onovative.com

can I make my life easier as a credit union marketer?

HOW

I get in touch with you about automating all of my outbound

communications?

CAN