Major Trends in E-Commerce 2010 - 2011

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Business

A new “social e-commerce” is emerging based on social networks and supported by advertising.

Facebook continues to grow, with more than 500 million worldwide users.

Consumer packaged goods begin to find their online market. Search engine marketing continues to challenge traditional

marketing and advertising media as more consumers switch their eyes to the web.

Technology

Over 250,000 apps in Apple’s App Store create a new model for delivering services and software.

Computing and networking prices continue to fall dramatically.

The global population using the Internet continues to expand, with around 25% now online.

Society

Social networks encourage self-revelation, while threatening privacy.

Explosive growth continues in online viewing of video and television programs.

Controversy over content regulation and controls continues.

Google becomes the target of anti-trust claims because of its search engine dominance.

E-commerce provides business holders with

Building customer loyaltyCollecting customer dataProviding customers valuable information about the business.