e commerce trends
TRANSCRIPT
We maximize your e-commerce success
e-commerce trends
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Remco DekkersChief Technology Officer | ISM eCompany
Introduction
15+ years working on e-commerce solutions Managing Magento implementation department
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We help you maximizing your e-commerce succes!
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‘If you see the trends, you know today what actions to take.’
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Trust in others more than companies
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The old way
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Productreviews
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Webshop reviews
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Testpanel
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Mobile commerce
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We maximize your e-commerce success
We maximize your e-commerce success
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Claudia Strater – womens fashion
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Buddha to Buddha - jewelry
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Klein - electronics
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Image recognition
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We maximize your e-commerce success
We maximize your e-commerce success
iBeacons
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We maximize your e-commerce success
Omnichannel retailing
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Omni-Channel Retail
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“pickup in shop”Online as driver for offline visits
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Source: Forrester
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We maximize your e-commerce success 30
We maximize your e-commerce success
Omnichannel gap
Omnichannel gap
Customer expectation
Omnichannel maturity
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Surprise gap
Surprise gap
Customer expectation
Omnichannel maturity
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Dynamic Pricing
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Airline pricing
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Price online is lower when you live close by and pick it up in
the shop…
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Consumers want a discount, a big discount!
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MUST join you in this price battle? How do you differentiate your (online)?
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years of e-Commerce experience
e-Marketing customersSana & Magento Shops Design customers
Netherlands | USA | Indonesia| UK | Belgium | Australia |
Ukraine | Sri Lanka | Austria
officese-Commerce
specialists
Service Ease Sustainable Experience
Speed Specialist Quality Trendy
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Big data
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Proposal for customer A
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Proposal for customer B
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We maximize your e-commerce success
Internet of things
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Source: Cisco IBSG
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We maximize your e-commerce success
Online persuasion techniques
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Technology
Functionality
Usability
Intuition
Emotion Remove obstaclesreduce uncertainty,convince and seduce
Remove obstaclesenable
Remove obstaclesfulfill needs andgive reasons to buy
Unique value proposition
What do you need to sell online?
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Social proof
Limited duration
Reciprocity
Commitment
Commitment
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‘sharing economy’
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We maximize your e-commerce success
Global commerce
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Realtime personalisation
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Standard banner
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Kim surfs the website and her interests are
recorded
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De banner on the hompage changes according to the interests
of Kim
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Online marketplace
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Sell on amazon
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Sell on ebay
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Sell on kaymu
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Sell on etsy
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Business models change
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Sell on kaymuSoftware is eating the world
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Source: Shopping Tomorrow
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Display
PPC
Store
SEO
Awareness
Conversie
Conversion attribution modelling
Get the maximum from your marketing money
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Types conversion-attribution
GENERIC SEARCH BRAND SEARCH BRAND SEARCH
DESKTOP SMARTPHONE WINKEL
SMARTPHONE DESKTOP TABLETCross-Device
Online-Offline
Intra-Channel
Conversie
SEARCH DISPLAY DIRECTInter-Channel
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Which channel claims the conversion?
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‘Generation me’
De generation ‘after Google’ attaches less value to property
and more experiences
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We maximize your e-commerce success
Remco Dekkers | Chief Technology Officer