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Joe’s Crab Shack Goes Digital (More Digital) Brittany Zimmerman ADV 420 FS14

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Page 1: maJoe's crab shack digital strategy

Joe’s Crab Shack Goes Digital (More Digital)

Brittany ZimmermanADV 420 FS14

Page 2: maJoe's crab shack digital strategy

Brand Background

Page 3: maJoe's crab shack digital strategy

Competitor Analysis/Target Audience

Page 4: maJoe's crab shack digital strategy

Problem Identification

Page 5: maJoe's crab shack digital strategy

The Big Idea

Mobile App• In-house efficiency• Greater customer convenience

Website Traffic• SEO• Blog & PR posts• Social media interaction

Page 6: maJoe's crab shack digital strategy

Strategy Analysis

Page 7: maJoe's crab shack digital strategy

Tactical Executions

Page 8: maJoe's crab shack digital strategy

Budget

AdWordsMobile App

Page 9: maJoe's crab shack digital strategy

Measurement

• AdWords• Analytics• CTR

Page 10: maJoe's crab shack digital strategy

Questions?


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Joe's Crab Shack Digital Marketing Strategy

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JOE’S · 2020. 10. 19. · JOE’S crab shack Shack Snacks Peel ‘n Eat Shrimp With Old Bay® seasoning, served hot or cold 1/2 pound 11.99 1 pound 20.99 Crispy Calamari With marinara

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394757 JT's Seafood Shack-lunch FIXED WEB · The 'Shack', with its tin roof and wood doors features only fresh, oysters, shrimp, fish and crab cakes, all cooked to your liking. Our

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