1. Digital Marketing Strategy.Kristine Pierce

2. Target Market: Joes is a place with a fun atmosphere and a spot to come for a good time no matter who youre with. 3. Key performance indicators:Joes currently has a decently strong social media presence, but after this social mediamakeover were moving joes to the top.Facebook: 292,000 300,000 FollowersTwitter: 4,47110,000 followersPinterest: 1,245 2,000 followersLinkedin: 1,0292,000 followers 4. The BIG idea:Joes is going to use their social media platforms to bring the islandy, laidback feeling youget on a tropical vacation (or at joes!) to you anywhere through your smart phones orcomputers.Ultimately to make consumers crave the relaxation they get from joes. 5. Search engine optimization: We want to make sure joesseo is up to par, we wouldnt want a new customer searching for joes and coming up empty handed or misdirected. So were optimizing joes name to its fullest potential. The keywords well acknowledge for this campaign are going to be: SeafoodJoesJoes Crab ShackCrabJoesJoes Crab Joes Crab Joes CrabsJoes ShackJoes Shack 6. KPI: Breakdown of twitter Seeing as Joes facebook page is doing exceptionally better than their twitter account, our goal is to tackle this gap and bring twitter up to speed with the following of their facebook.Increase tweets from 3times a week to 2 times aday.Tweet during prime foodtimes: 11am 2pm 5pm 8pm Post active tweets:retweet ifFavorite if 7. Instagram hashtag campaign: shack shots has taken on the name of joes creative instagram campaign, which is very successful. Customers while dining at joes may instagram a photo and hastag #eatatjoes or #joescrabshack. Posting these will have their photos featured on the official joes website. 8. Vine a little joes action:This new vine app is really picking up speed in the social networking scene. The app allowsusers to upload 10 second clips with sound for others to view.Customers, like our instagram campaign, may shoot one of these 10 second vine clips whileenjoying their stay at joes and hashtag one of the already previous hashtags to have theirvideos featured on the joes official page as well. 9. Budget breakdown: Through extensive research weve come up with some numbers Joes annual revenue = $3.8 million Joes monthly revenue = $316,000 Digital marketing monthly campaign for joes = $14,400Seo =$3,600PPC = $5,040Social Media = $2,880Email = $720Mobile = $1,440Content =$730 10. Sources:Images:http://www.joescrabshack.com/http://www.fsrmagazine.com/corporate-responsibility/obesity-buster?page=2http://images.smoothfusion.com/marketing/joes-screencap.jpghttp://www.scientificamerican.com/media/inline/beer-batter-is-better_1.jpghttp://www.clker.com/cliparts/S/C/F/a/I/C/palm-tree-hi.pnghttp://thumbs.dreamstime.com/thumblarge_474/1265060504F6mnG7.jpghttp://4.bp.blogspot.com/-N7qk79MTHuw/UPeHiDgsYCI/AAAAAAAAH4o/kp7V6QAeTAk/s1600/Joes-Crabshack-Great-Khan-and-Crossland-neon-signs-at-dusk-Texas-State-Highway-6-North-of-Westheimer-Rd-West-Houston.JPGhttp://topseopicks.com/wp-content/uploads/2013/03/offsite-1.jpgInformation:https://www.facebook.com/joescrabshackhttp://pinterest.com/joescrabshack/https://twitter.com/Joes_Crab_Shackhttp://www.linkedin.com/company/joes-crab-shackhttps://adwords.google.com/o/Targeting/Explorer?__c=1000000000&__u=1000000000&ideaRequestType=KEYWORD_IDEAS)Video:http://www.youtube.com/watch?v=62IYYITY3Rc