Steel Packaging Recycling

Maintaining our presenceUsing PRn revenue to assist recycling in 2009

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Maintaining our presence

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The British Steel Packaging Recycling Unit (BSPRU) was set up in 1997. This became CSPR with the advent of Corus in 1999. In September 2010 we officially became Tata Steel Packaging Recycling, following the renaming of Corus, which was acquired by Tata Steel in 2007. Based in Trostre, Carmarthenshire, the organisation manages all aspects of the EU Packaging Directive for Tata Steel in the UK, has input into wider environmental and sustainability campaigns and is involved in a number of national and local initiatives to encourage recycling.

Page 2-3 Maintaining momentum

Pages 4-5 Maintaining direction

Pages 6-7 Maintaining investment

Pages 8-9 Maintaining educational support

Pages 10-11 Maintaining our role in the community

Pages 12-13 Maintaining the environmental credentials of metal packaging

Page 14-15 Maintaining support

About usSteel, a fundamental material for modern living, is a barometer of the economic climate. During the economic downturn of 2008/09, the demand for new steel products in the UK and Europe dropped dramatically.

Because steel scrap is integral to the production of new steel, scrap demand in UK plants fell accordingly. For the first time since the introduction of packaging recycling targets in 1997, we would not be the UK’s largest steel reprocessor.

Steel Packaging Recovery Notes (PRNs) are raised against the steel scrap that we turn into new products in our furnaces. The fall in scrap demand meant that Tata Steel issued far fewer PRNs than usual in 2009. This directly affected our Steel Packaging Recycling income.

Nevertheless, we managed to maintain the impetus required to increase steel packaging recycling. We maintained the funding for recycling infrastructure. We maintained our visits to schools and our educational website SCRIB. And we maintained our involvement in UK-wide recycling awareness campaigns such as ‘Every Can Counts’.

Moreover, despite the difficulties, steel surpassed the national steel packaging recycling target of 54.6 per cent. In 2009, 57.8 per cent of steel packaging was recycled. This indicates a degree of maturity in the overall collection and processing infrastructure, not only for steel, but for all packaging materials.

The priorities for 2010 have been to re-establish Tata Steel as a major end-market for the recycling of steel packaging in the UK and to work with our partners in the metal packaging industry to ensure that the UK public is made aware of recycling opportunities.

What are PRNs?The UK Packaging Regulations are a ‘Producer Responsibility’ system designed to place a shared responsibility across the packaging chain for meeting EU targets through a market-based approach. Unlike the rest of the EU, the UK uses a system based on the generation and sale of Packaging Recovery Notes (PRNs), which have a market value related to recycling performance and national recycling targets.

Maintaining momentumIn 2009, demand fell sharply, but the impetus for recycling steel packaging remained.

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Maintaining our presence

We kept our focus in a challenging year – and looked ahead, too.

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The year 2009 was a challenging one for steel packaging recycling and the steel industry in general. Reduced output from our steelmaking plants meant a limited end-market for recovered steel packaging. Our focus was to work constructively to resume the intake of packaging scrap into our plants as soon as conditions allowed.

Despite the reduced contribution by steelmakers to UK Packaging Recovery Notes (PRN) targets, the UK still managed to surpass its national recycling target of 54.6 per cent by 21,830 tonnes in 2009. Considering the unprecedented economic climate of 2009, these results were very encouraging and bode well for when the economic outlook improves.

The 2010 national recycling target for steel packaging in the UK is 55% and, judging by the interim figures that have so far been released, it will again be a successful year. Key priorities in 2010 include continuing to support steel packaging collectors to improve their recycling facilities so they can produce a higher quality of material for reprocessing in our steel plants. The education sector will benefit from increased activity through our work with schools and colleges. We will continue to work with our partners to ensure that consumers are informed about UK-wide recycling initiatives such as Aerofoil, Every Can Counts and MetalMatters. We will aim to keep the cost of compliance low for users of steel packaging. We will do this by working to ensure that targets are met – and that, as a result, PRNs are readily available. We will continue to maintain a fair market price for PRNs. The funding from the sale of PRNs will be invested directly back into the recycling industry.

Maintaining direction

Data for Pie chart %Provision of equipment - 71.94Market Development 1.45Communication & Education - 22.81Collection & Sorting 3.8

This is how we distributed our reduced PRN funds across the sector in 2009.

Percentage breakdown of PRN spend in 2009

Key

Provision of equipment 71.94%Market Development 1.45%communication & education 22.81%collection & Sorting 3.8%

Packaging materials targets and results - 2009

Material Target % Result %

Steel 54.6 57.8

alu 32 41.3

Plastic 23.4 24.1

glass 61 61.7

Paper 63.7 83.9

Wood 17.3 76.9

55%The 2010 national recycling target for steel

packaging in the UK is 55% and, judging by the interim figures that have so far

been released, it will again be a successful year.

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Maintaining our presence

We continued to help develop the recycling infrastructure.

We helped maximise opportunities for recycling in our own steel plants.

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Maintaining investment Maintaining recycling in our steel plants

Since 1997, we have been strategically investing PRN funds into the collection and processing of recovered steel packaging and have made a significant contribution to the development of the infrastructure required to ensure that targets are met each year.

During 2009, we gave assistance to recycling facilities that offer a valuable source of recovered steel packaging for our steel plants.

Pontypool Steel’s materials recycling facility was in much need of high density baling equipment to process the large quantity of cans that had been collected and subsequently stored. From the sale of PRNs, we provided an overband magnet, a magnetic trommel and a baler, enabling Pontypool Steel to provide high density bales directly into steelmaking operations in Port Talbot.

Derwent Recycling Services in Workington was identified as a potential supplier of recovered

Like any other business, steelmaking creates waste, both as a by-product of its processes and as waste generated by its many employees. Tata Steel is committed to reducing the amount of material that ends up in landfill and has internal recycling systems in place.

The packaging recycling facilities at the steelmaking plant in Aldwarke, Rotherham, needed improvement. A project to improve the quality and quantity of material arising from the waste handling area had the ultimate aim of removing 100 per cent of recoverable waste arisings from the landfill disposal route. Following modifications to buildings, we provided equipment to help the plant divert over 100 tonnes of material per annum from landfill.

At the Long Products steelmaking site in Scunthorpe, the existing collection and sorting of waste packaging materials had proved successful, with little or no contamination in the packaging waste. However, the recyclate material was uncompacted, so the value could not be fully realised. We purchased a baler to enable the site to sell externally for a competitive price.

The Strip Products business introduced an Every Can Counts recycling facility at its Port Talbot works. With over 3,000 people working on site, generating considerable volumes of drinks and food cans, this seemed an ideal opportunity to introduce an ‘away from home’ recycling service. Cans are now collected and taken to the site’s own waste transfer station. Here a can sorter, purchased from the sale of PRNs, separates the mixed cans, allowing the steel cans to be reprocessed directly in the Basic Oxygen Steelmaking (BOS) plant. The aluminium cans are sold locally to help fund the operation.

Alyson Goddard from Pontypool Steel with Garvin

Can Sorter at Port Talbot Steel Works

Scrap ready for reprocessing

Jim Sinclair from Can Do Recycling with Nicola

Rob at West Devon Council

steel packaging. PRN funding allowed the company to develop its site infrastructure and house the baling equipment needed to ensure its processing was of a high enough quality suitable for our steel plants.

CanDo Recycling based in Scotland had been supplying recovered steel packaging for a number of years. Following a recent expansion, CanDo’s equipment needed upgrading. We undertook the refurbishment of an existing baler and conveyor using PRN funds. CanDo Recycling is now our steel plants’ largest source of steel packaging in Scotland.

West Devon Council runs recycling services for over 23,000 households. A successful communications campaign raised participation rates to 84 per cent. This in turn increased the number of cans processed at their materials recycling facility in Tavistock. We upgraded a baler to help them meet the new volumes.

West Devon council runs recycling services for over 23,000 households. a successful communications campaign raised participation rates to 84 per cent.

Following modifications to buildings, we provided equipment to help the plant divert over 100 tonnes of material per annum from landfill.

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Maintaining our presence

Maintaining educational support Workshops and e-learning helped bring the recycling message to young people.

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In 2009, our Steel Can Recycling Information Bureau (SCRIB) undertook 25 workshops in schools throughout the UK. By educating children and ensuring learning is fun, our aim is that the young people of today will become the committed recyclers of the future.

As well as raising awareness of steel packaging recycling in schools and colleges today, this education will also help to boost steel packaging recycling rates in the years ahead.

In 2009 SCRIB launched a new e-learning platform developed for Key Stage 4 of the National Curriculum. The 10 individual topics cover a range of subjects from science and business studies through to maths, geography, English reading and English writing.

The multi-media resource, aimed at GCSE students and teachers, complements SCRIB’s primary school resources and provides a unique way of giving a recycling twist to the teaching of most subjects.

SCRIB was proud to be the main sponsor of the TES Education Show in 2009. The show targets all schools across London and the South East, from early years and primary through to secondary and sixth form level. Over 5,600 visitors to the show were welcomed by SCRIB and each received the new multi-media e-learning resource.

We supported Coleg Sir Gar based in Carmarthenshire, along with local comprehensive school Glan Y Mor, as they teamed up to offer a work-related learning pathway. Work-related learning plays a vital role in helping young people gain the skills, qualifications and experience needed to become part of a future workforce. It develops their understanding of the world of work and the economy, allows them to make more informed career choices, and raises their awareness of the employable skills they will need to build successful careers.

Eight students from Glan Y Mor comprehensive school embarked on a project to create a can crusher for domestic use. They used the College facilities to research, plan and design the project, eventually leading to them gaining a GCSE in engineering.

We worked with other material reprocessors British Glass, Novelis, Paperchain and Recoup, along with WRAP (Waste Resources Action Programme) to improve school recycling education by developing a completely new online resource for secondary schools. This included a series of innovative lesson plans, assembly resources and an extended school project to show pupils how they can make a difference by recycling more. The resource was developed following extensive research with teachers that identified the new citizenship curriculum as the best vehicle for communicating the partnership’s messages.

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Maintaining our presence

Maintaining our role in the community We continued to reach out and take our responsibilities seriously.

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Maintaining our involvement with community initiatives is of utmost importance to us and is fundamental to our social vision. Our philosophy is based on that of the founder of the Tata Group, Jamsetji Tata, who believed strongly that the company had a responsibility to play a significant and beneficial role within the local community and society in general. Since its foundation more than a century ago, the Tata Steel Group has retained that legacy and strives to make a positive social contribution wherever it conducts business.

Yes You Can is a local recycling challenge organised by SCRIB, the Steel Can Recycling Information Bureau, an education initiative that promotes sustainability in schools and in the community.

There were six additional partners to the Yes You Can programme in 2009: Hereford United, Brentford Football Club, Colchester Football Club, Woking Football Club, Nottingham Forest Football Club, MK Dons.

SCRIB Smart is an accreditation scheme that recognises schools as being recycling proficient. SCRIB Smart allows schools to be recognised for their hard work. Even though the schools do the work, they often have a positive outcome on their local community, and surrounding areas benefit from their achievements.

Schools have to match a set of recycling criteria in their application to SCRIB, including: demonstrating commitment to recycling by providing facilities for steel and at least one other material; engaging in one or more of SCRIB’s learning resources; and demonstrating their positive effect on the community. This generally involves keeping the local areas free from litter and improving facilities for local wildlife.

Last year 7 schools successfully gained SCRIB Smart status.• Pen Y Bryn Primary School, LLanrumney • Lakefield Primary School, Llanelli • Newton Preparatory School, Battersea • Blaen Y Maes Primary School, Swansea • Dovedale Junior School, Liverpool • Drayton Infant School, Norwich • Malpas Court Primary School, Newport

Lake�eld Primary School

Nicola Bennett

SCRIB was invited to talk about recycling on local radio station ‘Radio Tircoed’. Presenter Phil England, a dedicated recycler at home, wanted to raise awareness of recycling amongst his listeners. An hour’s airtime was given over to the topic of recycling and sustainability on the morning show, allowing the local community to benefit from expert SCRIB advice.

Cardiff Art College students were supported to create a St David’s Day recycled steel sculpture. This was positioned in a prime city centre location to encourage shoppers to recycle more. The sculpture, constructed out of used steel drinks cans, was over three metres tall and remained in place throughout March until it was eventually recycled in the Port Talbot steelworks.

SCRIB published an independent report which examined the annual quantities recycled by households in counties across Britain. Lincolnshire came top of the league, closely followed by Surrey, Oxfordshire, Buckinghamshire and Suffolk. Each of these areas was found to have recycled over 230kg per household every year.

Reaching out to the online community, SCRIB sponsored a competition with social media website Beyond Baked Beans. The competition asked participants to come up with recipes that included at least two types of tinned food, and encouraged them to recycle the cans afterwards.

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Maintaining our presence

Maintaining the environmental credentials of metal packagingWe helped to communicate the sustainability message.

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We supported an environmental credentials workshop for the metal packaging sector hosted by the MPMA (Metal Packaging Manufacturers Association). The aim was to bring together the metal sector’s common recycling and sustainability messages and relay them to our stakeholders.

Our speakers gave presentations on recyclability, recycling rate and recycled content. The workshop covered other areas of current interest including Life Cycle Analysis and carbon footprinting.

The event was an opportunity for the metal packaging industry to discuss the hot issues facing our industry and network with industry partners facing the same challenges.

Constant and continuous lightweighting has resulted in steel packaging becoming 35 per cent lighter over the last 20 years.

One outcome from the workshop was for the MPMA, along with its members, to develop a website. www.canfacts.org.uk was designed to provide more detailed and consistent factual information on metal packaging.

The MPMA also ran a campaign in the trade media to highlight the sustainability of metal. The adverts became part of a direct mailing campaign. Postcards illustrating the key messages from the metal packaging industry aimed to improve the understanding of metal packaging’s sustainability among key decision-makers.

• Permanently available resource

• Metal packaging is 100% recyclable

• In Europe steel contains at least 56% recycled content

www.canfacts.org.uk

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221983 1987 1990 1993 1997 2000 2003 onwards

Downgauging of steel beverage cans

36.20

31.50

29.00 28.60

26.00 25.20

g/can

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Maintaining our presence

Maintaining support Our teamWe worked on a number of new initiatives.

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The need to maintain our traditional connections in the packaging industry and waste management sectors is as important during times of recession as it is in years of prosperity. We have built up a large and valuable network and have continued to support partners in the metal packaging sector, community recycling networks and in UK-wide recycling initiatives.

New initiatives have continued to emerge during this period and have received our support.

Every Can Counts is a national recycling programme organised by the Aluminium Packaging Recycling Organisation Alupro, aimed at increasing the collection of metal packaging used away from home. Established in late 2008, it is a partnership of drinks can manufacturers, the aluminium and steel packaging and recycling industries, and the Waste & Resources Action Programme (WRAP). It encourages British consumers, now accustomed to recycling at home, to extend these habits when they are on the move, at work, or in education. In the UK, around 30 per cent of drinks in cans are consumed outside the home. Tata Steel is a funding partner and works with the steering committee to help progress the scheme which aims to raise awareness of the benefits of recycling as well as focusing on developing the collection infrastructure. Over 2,000 collection boxes and can crushers have been issued to 200 universities and large employers.

PackagingNews

We sponsored the metal packaging category in the prestigious UK Packaging Awards. This was an opportunity to highlight the environmental credentials of all metal packaging.

In 2009, we supported the annual conference for Cylch, the body that represents the Welsh community recycling sector, with a membership comprising over 70 community waste minimisation, reuse, recycling and composting enterprises throughout Wales.

Garvin FreemanGarvin joined British Steel in 1987, gaining a wide knowledge of the steel industry. He has a Master’s Degree in Environmental Management and is responsible for leading and directing the Tata Steel Packaging Recycling team.

garvin.freeman@tatasteel.com

Nicola BennettNicola joined British Steel in September 1999 and has worked in the packaging recycling team since 2002. Nicola is responsible for formulating and executing our communications programme.

nicola.bennet@tatasteel.com

Jeff ClarkeJeff has been in the tinplate business for his entire career, since joining British Steel in 1972. Jeff manages Tata Steel’s UK packaging obligations.

jeff.clarke@tatasteel.com

Robert JenkinsRob joined British Steel’s tinplate business in June 1987. Rob ensures that Tata Steel in the UK optimises its recycled packaging steel intake.

robert.jenkins@tatasteel.com

www.tatasteel.com

Whilst care has been taken to ensure that the information contained in this brochure is accurate, neither Tata Steel Europe Limited nor its susidiaries accept responsibility or liability for errors or information which is found to be misleading.

Tata SteelPackaging RecyclingTrostre WorksLlanelliCarmarthenshireSA14 9SDT: +44 (0)1554 712516F: +44 (0) 1554 712571www.tatasteel.com

Tata Steel UK Limited

English TSPR:PRN09:1000:UK:12/2010 This brochure is printed on FSC accredited paper.

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