maintaining longevity of an sns game (basing on sky garden)
TRANSCRIPT
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By FireBat StudioNhựtNM, Game Design Specialist
Maintaining longevity of an SNS game (based on Sky Garden)
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• History• Statistics• 7 techniques to Maintaining longevity of the Sky Garden game
• Achievements
Main contents
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History
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• Heading towards farming for its popularity to ZingMe users.
• Success of many farming games out there.
• Start: 04/2010• Closed beta: 08/2010• Open beta: 12/2010
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• Incident on 5/2011: server error, data saved >80%.
• 8, 9, 10/2011: Sky Garden greatly affected by the outbreak of new games on Zingme.
• 11/2011: Standing up of Sky Garden up to now.
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Statistics
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• Total users: 9,479,170 • TOP on ZingMe (27/6/2012)
• 100 updated versions during 20 months running
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Revenue chart
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Tips and tricks that helpSky Garden “live long”
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Build short-term and long-term objectives
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• Level up to open new floor; Achieve beautiful plants and pot plants with terrific features.
• Reaching each group of levels unlocks a new exciting feature:– Golden Chicken laying Golden Eggs at level 45– The Golden Castle can be built from level 120– Achievements– What’s next? The Golden Castle with a brand new
gameplay
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A lot of features to keep users busy
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• Addictive mini games:– Pika-Mây– Paper Scissor
Hammer– Zombies Smasher
• Users keep coming back for Loyalty Gifts.
• Rewards for adding a lot of friends.
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Community build up
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• Prioritizing to build a huge community group from the very beginning.– Official channel.– Fan clubs.
• Hosting offline competitions: pot design, idea contribution...
• Sponsoring rewards even for competitions made by fans.
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Responsive support
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• Slogan “Games by Gamers”, always listen to users and change to adapt to users’ needs. (Ex: The Magic Bean)
• TOP 100 brings VIP users to hall of fame and special care.
• Diversified supporting channel.
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Create new events and new emotions
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• Luck controls every activity• New and creative events
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Change look and feel
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• Bring new feelings to users;• Oriented to more casual and friendly features.
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Create value in game
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• Super pots, ultra pots, extremely challenging to collect.
• A market place for PvP trading.• Price fixed by users and agreed by users.• Users can sell those items they do not need.
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Sky Garden overseas
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•At the end of 2011, Sky Garden was successfully exported to 3 social networks :QQ Zone and Weibo(China) and Yahoo Mobage(Japan).•Sky Garden won the Sao Khue Award in 2011.•More than 3million users per month in China.
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