2013 Groundbreaking

Travelholic’sEssential:AtlantisAtlantisAtlantisAtlantis

Presented by Tina Shin

Table of Contents• Name

• Access

• Membership

• Profile

• Posting

• Why Atlantis?

The Name: Atlantis

• Catchy yet meaningful

• Atlanta = a map

• Atlantis = a paradise• eg) I just atlantised my picture from Germany!

Access to Atlantis• Website (www.atlantis.com)

• Mobile Application

Becoming a Member

• SPEED

• Username + Birthday + Email Address

• = exclusive membership to Atlantis

Setting up a Profile

• Users will...

• 1) answer a few questions

• 2) be recommended users of similar tastes

Profile

Posting on Atlantis• Picture

• Ratings (0-10 scale)

• Comment (max 100 characters)

• GPS

• Recommendee

• Pre-set Categories

Monetarizing Atlantis I• Personalize Backgrounds and Stickers

Monetarize Atlantis II

• $2.99 for adding 10 more recommendees

• $9.99 for adding 50 more recommendees

• “Featured” places

Why Atlantis?

• Targeted at rich travelers in 20s-40s

• Provide free access yet make profits from monetarizing

• Fulfill people’s desire to show and share