main street roi presents…...set up google analytics goals & e-commerce set up dni phone...

Phil Frost Founder & COO Main Street ROI

Main Street ROI presents…

(646) 470-3753 | [email protected] | mainstreetroi.com

Post questions to the Q&A section in the GoToWebinar window.

Turn off distractions!


What Should You Track & Why

How to Track the 4 Key SEO Metrics

The Tools

SEO Tracking Checklist

Live Q&A


Founder of Main Street ROI

Helped 2,000+ businesses

Featured in Forbes, Inc, AMEX OpenForum, Mashable, and other top media


1. Leads and Sales (most important!)

2. SEO Traffic trends (up or down?)

3. Domain authority

4. Keyword rankings (least important!)


For every search, Google looks for…

1. Most relevant webpage, on the… 2. Most authoritative website


Quantity of relevant backlinks How many websites are linking to you?

Quality of backlinks How legitimate are the websites linking to you?

More quality links = More authority = Higher rankings


Quantity of citations

Name, Address, Phone number (NAP)

Consistency across citations

Inconsistency & duplication kills rankings!


1. Google Analytics Goals Tracks leads

2. E-Commerce Analytics Tracks online sales

3. Phone call tracking (DNI) Tracks leads

4. CRM Tracking Tracks off-line sales


Find the “thank you” page of your webforms

Create Goal in Analytics

Demo


Enable e-commerce tracking within Analytics View Ecommerce Settings

Add code to shopping cart thank you page

https://developers.google.com/analytics/devguides/collection/analyticsjs/ecommerce





Show a unique phone number for different sources of traffic (i.e. search engines)

Use voice whisper or caller ID

Document source of call in CRM or spreadsheet


Customer relationship management (CRM) i.e. Salesforce, Infusionsoft, ACT Excel or Google spreadsheet works fine

Document SEO leads from phone and website forms

Document leads that convert to customers, including the

revenue

Run reports on leads, sales, and revenue from SEO


Organic Search traffic trends report

Link Webmaster Tools View keyword traffic trends View SEO landing page trends

Google+ Local Insights Impressions Clicks


Google Webmaster Tools (analyze your links)

OpenSiteExplorer.org (analyze competitors)

Ahrefs.com (backlink trends over time)


Links from irrelevant, low quality websites can have a negative impact on your SEO

Ask website to remove the link

Use disavow tool www.google.com/webmasters/tools/disavow-links-main

https://www.google.com/webmasters/tools/disavow-links-main






Moz Local Score https://moz.com/local Not 100% up-to-date, but a good gauge Demo

Manually Search i.e. “main street roi” 116 w 23 street suite 500 new york, ny

10011 -site:mainstreetroi.com Misspellings, old address, old phone number

https://moz.com/local




Google Analytics Use Filter

Graph avg. position over time

RankRanger.com Website rankings

Local business listing rankings


Set up Google Analytics Goals & E-Commerce

Set up DNI Phone Tracking

Link Webmaster Tools to Analytics

Track monthly leads and sales in CRM or Spreadsheet

Track monthly SEO traffic trends in Analytics

Review backlinks in WMTs, OpenSiteExplorer and Ahrefs quarterly

Track monthly rankings in Analytics or RankRanger


Answer the poll on the screen…

main street roi presents…...set up google analytics goals & e-commerce set up dni phone...

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