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TRANSCRIPT
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Major Research Project
On
Presented to:- Presented by:-
Prof. Sanjay Diddee Mahendra Ajmerya
PGDM(S), Sec A
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Company profile
Founded -2004
Key peopleAnil Ambani, Chairman and Managing Director , Vice-Chairman
Reliance-ADA Group
S. P. Sukula, CEO - Personal Business & Director - Reliance Telecom
Industry Telecommunications Name Designation
Anil D Ambani Chairman / Chair Person
S P Talwar Director
A K Purwar Director
J Ramachandran Director
Deepak Shourie Director
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(1) DELHI COPORATE OFFICE
Reliance CommunicationVijay Building-17, barakhamba Road,
Cannought Place, New Delhi110001
Tel 011-30321543
Fax 011-30320252
Email [email protected]
(2) JODHPUR
Reliance Communication
2nd Floor, L.K. Tower, Opp. IDBI Bank,
chopasani Road,Jodhpur342001
(3) Suresh Mobile Store
Suresh Motwani
Paota c Road,Jodhpur
Mobile No.09826399158
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Objectives of the research
Topic : Comprehensive study of Reliance Communication
Objective: To find out the business strategy of Reliance Communication.
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Literature review
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Tele-Communications
The country is ranked third worldwide
the mobile penetration in urban areas stood at around 70% in 2009
Future
-Internet subscribers -Broadband subscribers-3G mobile subscribers -3G enabled modems
-3G broadband subscribers -3G enabled handsets
(www.rcom.co.in)
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Reliance Communications
Worlds largest network roll-out covering almost a billion people in India.
Worlds largest IP enabled optic fiber cable network - 230,000 Rkms
Pioneered wireless affordability in India
Coverage + Affordability = Profitable Growth
Over 45 million consumers in India
Over 1.4 million individual global consumers
Over 200 major global carriers
(www.rcom.co.in)
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CONSUMER-
1. Mobile
2. Wireless terminal
3. Blackberry
4. Roaming
5. Broad net
6. Reliance landline
7. Reliance net connect
8. R World
9. Reliance global call
10. Reliance BIG TV11. Common service center
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Bharti Airtel
Tata Teleservices
Vodafone Essar
Idea Cellular
BSNL
Aircel
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Data collection and analyses
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Marketing Strategies
Undertook financial restructuring of Reliance communications
To spend Rs 16,000 crore to expand and strengthen network coverage
After expansion, Reliance Communications will have the single largest
wireless network in the world
Launched the lowest-cost classic brand handset at Rs 777 Subscriber base grew to over 28 million during last fiscal, registering 60%
growth.
The business strategy is based on five pillars:
1. Network superiority.
2. Brand equity. 3. Channel strength.
4. Customer service excellence.
5. Our people.
(www.rcom.co.in)
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PARTICULARS Qtr ended
31/12/08
Qtr ended
31/03/09
EBIT 23,525 23,832
Profit before tax 14,594 15,654
Net profit after tax
(before adjustment of
share)
14,441 15,169
Net profit after tax (after
adjustment of share
(www.rcom.co.in)
14,102 14,544
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No. of Branches and Locations
R Com operations are spread across 673 cities and span a host of various
kinds of services.
R Com business is organized around the following categories: wireless, wireline, wholesale, the Reliance World/Reliance Communications outlets and
village telephony.
(www.rcom.co.in)
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Conclusion and suggestions
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Lack of communication between retailers and distributor
Lack of improper distribution channel
Competitors
All retailers are not aware of new scheme of RCOM
Lack of sales promotion and advertisement
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BIB
LIOGRAPHY
BOOKS
Marketing Management - Phillip Kotler
Marketing Research - Tull & Hawkins
WEBSITE
www.auspi.in
www.rcom.co.in
www.reliancemobile.com
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