mailpiece design for postal automated redirection system (pars)
TRANSCRIPT
MAILPIECE DESIGN FOR POSTAL AUTOMATED
REDIRECTION SYSTEM (PARS)
Slide 2
MAILPIECE DESIGN FOR PARS
MTAC Meeting, Washington DC, August 4, 2004
PERSPECTIVE
• 16.1% of Population Moves Each Year
• 43 Million Change-of-Address Orders Annually
• 2 Billion Pieces of Mail Forwarded Annually
Slide 3
MAILPIECE DESIGN FOR PARS
MTAC Meeting, Washington DC, August 4, 2004
PARS MOVIE
Slide 4
MAILPIECE DESIGN FOR PARS
MTAC Meeting, Washington DC, August 4, 2004
PHASE I DEPLOYMENT PLANS
49Processing &Distribution
Centers
86Computerized
ForwardingSystem Sites
15Remote
EncodingCenters
NationalCustomerSupportCenter
Planned Phase I Deployment Completion – November 2004
Slide 5
MAILPIECE DESIGN FOR PARS
MTAC Meeting, Washington DC, August 4, 2004
AUTOMATED REDIRECTION PROCESS
Slide 6
MAILPIECE DESIGN FOR PARS
MTAC Meeting, Washington DC, August 4, 2004
AUTOMATED USPS ENDORSEMENT PROCESS
Slide 7
MAILPIECE DESIGN FOR PARS
MTAC Meeting, Washington DC, August 4, 2004
AUTOMATED ADDRESS CORRECTION NOTIFICATION
Slide 8
MAILPIECE DESIGN FOR PARS
MTAC Meeting, Washington DC, August 4, 2004
PARS FORM 3547
Slide 9
MAILPIECE DESIGN FOR PARS
MTAC Meeting, Washington DC, August 4, 2004
MAILER AND POSTAL SERVICE BENEFITS
• Service Improvement
• Customer Satisfaction
• Operational Efficiency
Slide 10
MAILPIECE DESIGN FOR PARS
MTAC Meeting, Washington DC, August 4, 2004
MAILER ENDORSEMENT REQUIREMENTS
• Must have a Domestic Return Address
• Must Place Any Ancillary Service Endorsement in One of These Four Positions
PresortedFirst Class MailU.S. Postage PaidFort Worth TXPermit No. 1
JAMES WARRICKRUSS GALLERY LTD4016 MAIN STFORT WORTH TX 76133-5559
JOHN DOE10 ELM STANYTOWN NY 98765-4321
ENDORSEMENT
ENDORSEMENT
ENDORSEMENT
ENDORSEMENT
Slide 11
MAILPIECE DESIGN FOR PARS
MTAC Meeting, Washington DC, August 4, 2004
MAILER ENDORSEMENT REQUIREMENTS
• Type Size of the Endorsement is at Least 8 Points
• Read Direction of the Endorsement and Return Address is the Same as the Read Direction of the Delivery Address
• Reasonable Degree of Color Contrast – A Brilliant Colored Background or Reverse Printing is not Permitted
• A Clear Space of at Least ¼ inch is Placed Around the Total Area Containing the Endorsement
Slide 12
MAILPIECE DESIGN FOR PARS
MTAC Meeting, Washington DC, August 4, 2004
REVERSE PRINTING
PRESORTEDSTANDARD
U.S. POSTAGEPAID
Fort Worth TX
JAMES WARRICKRUSS GALLERY LTD4016 MAIN STFORT WORTH TX 76133-5559
JOHN DOE10 ELM STANYTOWN NY 98765-4321
Slide 13
MAILPIECE DESIGN FOR PARS
MTAC Meeting, Washington DC, August 4, 2004
INCORRECT PLACEMENT
PRESORTEDSTANDARD
U.S. POSTAGEPAID
Fort Worth TX
JAMES WARRICKRUSS GALLERY LTD4016 MAIN STFORT WORTH TX 76133-5559
JOHN DOE10 ELM STANYTOWN NY 98765-4321
Address Service Requested
Slide 14
MAILPIECE DESIGN FOR PARS
MTAC Meeting, Washington DC, August 4, 2004
FONT SIZE TOO SMALL
JAMES WARRICKRUSS GALLERY LTD4016 MAIN STFORT WORTH TX 76133-5559
JOHN DOE10 ELM STANYTOWN NY 98765-4321
Address Service Requested
PRESORTEDSTANDARD
U.S. POSTAGEPAID
Fort Worth TX
Slide 15
MAILPIECE DESIGN FOR PARS
MTAC Meeting, Washington DC, August 4, 2004
READ DIRECTION OF ENDORSEMENT NOT CORRECT
JAMES WARRICKRUSS GALLERY LTD4016 MAIN STFORT WORTH TX 76133-5559
JOHN DOE10 ELM STANYTOWN NY 98765-4321
Ad
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ss S
erv
ice
R
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Slide 16
MAILPIECE DESIGN FOR PARS
MTAC Meeting, Washington DC, August 4, 2004
SUMMARY OF KEY POINTS
• PARS will Improve Service and Operational Efficiency
• PARS Recognition Technology Tuned to Domestic Mail Manual Requirements
• Proper Mailer Endorsements will Ensure Proper PARS Handling