mailigen: email marketing software - chapter five - content new · 2015. 8. 27. · seven email...
TRANSCRIPT
CHAPTER V
Seven email marketing rules to follow in 2016
By using adaptive and rules-based live contentthat optimizes in real-time - even after the email hasalready been sent - campaigns become smarter andmore relevant to each recipient. Our data scientistnoticed that live content usage increases by 10 timesevery eight months and shows no signs of slowing.When live content is paired with intelligence capabilities, email becomes an even more effective and agile channel for communication.
- Vivek Sharma, Movableink.com
The most effective email marketing tactics:
Creatingrelevant andcompelling
content
Personalizingemail
messaging
15% respondents 51% respondents 15% respondents
Segmentingemail
marketinglists
94% of businesses stated that personalization iscritical to their current and future success
Personalized emails improve click-through ratesby 14% and conversion rates by 10%
There is a 22% increase in engagement by includingthe customer’s name in your email subject line
The use of live content in email:
lift inclick-through
rates
lift inclick-through
rates
lift in clicksto downloada mobile app
lift incross-channelconversions
increasein sitetraffic
(countdown clock)
(device targeting)(on-the-fly
creative optimization)
(real-timegeo-targeting)
(mobile optimization)
#RiseAndTell
Mailigen is an email marketing company that helps marketers communicate with their audiencesvia email and thus grow their businesses.
www.mailigen.com
Infographic made by MAILIGEN
Sources:Movable Ink, Marketing Charts, HubSpot, Email on Acid,
Wishpond, Experian