M & M TRACTORS IN USA

COMPILED members :

Shoaib sayyed 2012078Shoaib shaikh 2012080anshu tiwari 2012098rupesh sharma 2012000

J.C.MAHINDRA (Founder)

K.C.MAHINDRA (Founder)

G. MOHAMMAD (Founder)

KESHUB MAHINDRA CHAIRMAN

ANAND MAHINDRA V.CHAIRMAN M.D

DIRECTORS OF COMPANY

INTRODUCTIONIn 1994, the company entered the American market as Mahindra USA.

Mahindra USA, a subsidiary of Mahindra Tractors, is responsible for sales in the North American continent.

Mahindra has three assembly plants in the US. One assembly plant is at its North American headquarters in Houston, Texas, another in Red Bluff, California and the latest assembly and distribution center moved from Calhoun, Georgia to Chattanooga, Tennessee at the end of 2009.

In addition to building their own tractors, Mahindra also sources tractors from other manufacturers. For the USA market, Mahindra has bought tractors from Mitsubishi and Tong Yang Moolsan to cover selected product ranges.

OF MAHINDRA & MAHINDRA

M & M in USA

1994: Incorporation of Mahindra USA Inc. as wholly owned subsidiary of M&M.

2003: Worldwide sales hit 1 million 2ndUS facility opens in California.

2005: 3rd US facility in Red Bluff.

2007: Japan Quality Metal.

2010: No.1 in Tractor Sales in worldwide.

M&M USA site

Mobile-friendly compatibility to allow users access via any

tablet or smartphone device

Rich imagery and helpful content for first-time tractor

buyers

Simple, accessible information

simple new look, with extraneous information

Build Your Own Tractor

Mahindra USA earned our 98 percent loyalty rating

Management strategy in u.s.a.

STRONG DEALERSHIP

S

Best service to consumer

Low-rate retail

financing

Innovative Approach :

AE50 Outstanding Innovation Award 2007 from ASABE (American Society of

Agricultural and Biological Engineers) for

Mahindra Shaan

M&M Tractor Products

Mid Compact (18-22 hp)Compact (23-42 hp)Utility (43-83hp)

COMPETITORS

Competitors

Kubota: Kubota Corporation is a tractor and heavy equipment manufacturer based

in Osaka, Japan. One of its notable contributions was to the construction of the Solar Ark. The company was established in 1890.

John Deere:

Deere & Company, commonly known by its brand name John Deere, is an American corporation based in Moline, Illinois, and one of the largest manufacturers of agricultural machinery in the world.

Marketing strategy

Mahindra maintains valued relationships with trusted partners that allow the company to make more-informed and better.

For example:-

Mahindra has a long relationship with EDA, a key supplier and virtual member of the Mahindra team that provides data-driven market insight that helps Mahindra and its regional management that bring actionable sales and marketing leads to the table.

Mahindra’s investment in people doesn’t end with the company’s business operations, either. The company sustains several philanthropic projects, including support for the arts, education and disaster relief for communities in the United States and worldwide.

Cont..

Mahindra has sponsored a college scholarship for recipients of the national FFA’s Women in Agriculture program. The recipients receive $2,500 towards tuition, books, and equipment needed for college classes.

Mahindra has pledged this year to donate $2 for every tractor sold to Operation Finally Home, an organization that provides custom-built, mortgage-free homes for disabled or severely wounded veterans and the families of fallen soldiers in the United States.

Recent endeavors include support for an urban renewal project in New Orleans: The Ninth Ward Maintenance Program. This program enlists local workers to clean up lots washed out and abandoned after Hurricane Katrina. From supporting Breast Cancer Awareness and “Race for Cure” programs to supporting St. Jude’s Children’s Hospitals, the list of worthy projects goes on and on.

MARKET SHARE IN USA

FY-2013 –Red Letter Year for Mahindra USA with highest ever:

• Market share increase fueled by record setting growth• Highest ever retail sales (30% growth over F-2012) and highest ever

billings (7% increase over F-2012)• MUSA also recruited 79  new dealers, channel strength of over 400

locations.

April 16, 2013, Mumbai :- The financial year 2013 truly signaled the ‘Rise of Red’ for Mahindra USA (MUSA), a part of the USD 15.9 billion Mahindra Group, as the tractor manufacturer closed the fiscal year with record billings and record retail sales, gaining over 2% points, delivering its highest ever market share in the US.

Cont..

Price:-

2012 Mahindra 6530 - $31,750 2012 Mahindra 3616 HST $27,800

2004 Mahindra 4510 - 

$24,999

2009 Mahindra 8560 - $20,900

Future plans

Mahindra will continue to expand its reach in the U.S. in the near future they have three plants today

“One of them is in California, our headquarters is in Houston, and

we have one in Chattanooga, Tenn.

Very soon we will open a fourth in Pennsylvania.”

By spreading out plants, they believes the company will get closer not just to its dealers, but also to its customers.

CONCLUSION

1.Mahindra has a very good market share in USA for Tractors.

2.The company is offering good services, which is reflected on the satisfaction of the customer.

Majority of the customer are satisfied with the design of the vehicle.

3.Company provided good facility of employees for his job

4.Mahindra Limited offers an environment for professional growth for every employee.

5.Mahindra offer foreign tour for who employee and dealer achieved targets.

6.Young leader can take decision and implementation of new ideas.

ANY SUGGESTIONS OR QUESTIONS??

PRESENTED TO:-

Prof.VIVEK WANKHEDE