mahindra farm equipment sector day... · mahindra farm equipment sector. 2 ... product strategy...
TRANSCRIPT
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1Copyright © 2012 Mahindra & Mahindra Ltd. All rights reserved.
Analyst Meet F17
Mahindra Farm Equipment Sector
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Industry volumes
493
582
FY16 FY17
104
118
Q4 FY16 Q4 FY17
Q4: F16 vs F17 F16 vs F17
Volume in “000
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161176
227
264
318
302304
400480
536
527
634
551
493
582
100
200
300
400
500
600
700
F03 F04 F05 F06 F07 F08 F09 F10 F11 F12 F13 F14 F15 F16 F17
Domestic Tractor Sales ('000)
Industry recovered sharply from F16
Industry growth over last year: 18%. FES growth over last year: 23%
Industry Volume
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4146
Q4 FY16 Q4 FY17
FES Domestic Tractor volumes
202
248
FY16 FY17
Q4: F16 vs F17 F16 vs F17
Volume in “000
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34 years of Domestic Leadership
Highest ever Market Share (42.7%)
Highest ever MS gain of 1.8% points
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Maintaining No. 1 position
38.90%
40.90%
41.4%
42.0%
41.4%
40.1%
40.6%
40.0%
40.9%
42.7%
38.00%
39.00%
40.00%
41.00%
42.00%
43.00%
F8 F9 F10 F11 F12 F13 F14 F15 F16 F17
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MS Gain Enablers: Product Strategy
Mahindra YUVO
Mahindra Arjun Novo 49.9
Mahindra 585 DI
Swaraj 742 FE
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Blockbuster success – YUVO Delivered on its promise of More, Faster & Better
The YUVO HP range covers 70%-80% of the Industry
Redefining image of Mahindra Tractors as technologically advanced
32hp | 35hp |40hp | 42hp | 45hp
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Pioneering Technology: Mahindra JIVOPower I Performance I Profit
24 HP 4 wheel drive tractor best suited for row crops & horticulture applications
Multi-application suitability in crop care, land preparation, inter culture & vineyard spraying
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MS Gain: Other Key Enablers
Customer Centricity
Strengthened Channel
Continued focus on Quality
Cost Management
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Applitrac Business
216 218
F16 F17
Applitrac Revenue (Rs. Crs.)
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Export VolumesHighest ever tractor exports
11,545
14,583
F16 F17
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Mahindra USA
F16 F17
REVENUE (USD Mn)
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14Copyright © 2012 Mahindra & Mahindra Ltd. All rights reserved.
FUTURISE
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Farming 3.0• Smart Farm Machinery
• Precision Farming
• Digital Platforms
Globalisation
• M&A
• Manufacturing Footprint
• R&D Network
• Brand & Sales Infrastructure
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Globalization Journey
Product Development (Tractors and/or Farm Machinery)
Manufacturing/CKD Assembly
On-Ground Presence
Note: Distributor sales in other 25+ countries have not been shown
JAPAN
INDIA
FINLAND
USACHINA
BRAZIL
ALGERIA
AUSTRALIA
TURKEY
MEXICO
NIGERIA
KENYA
S. AFRICA
EGYPT
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Industry Outlook: F18
Favorable Monsoon in F18
– IMD forecast: 96 % of the LPA
– Skymet forecast: 95% of the LPA
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