magnifying your message trevor sworn. yejj consulting
TRANSCRIPT
Magnifying Your Message
Trevor Sworn. Yejj Consulting www.yejjconsulting.com
Marketing (Advertising)
Everyone Has A Message
Marketing (Advertising)
Every Organization Has a Message
Marketing (Advertising)
Marketing Is Getting Your Message to The World
Marketing (Advertising)
How Did You Get Your Message to The World?
Social Media
How Do you Get Your Message to The World Now?
Social Media
Facebook:
1.1 Billion People
Active Users!
Mobile Users Constantly ‘ON’
Facebook:
Cambodia:63% Males UseFacebook
(Higher than UK, USA, etc.)
http://www.socialbakers.com/facebook-overview-statistics/
Social Media Marketing
Comparing Advertising
Comparing Advertising
• Artwork• Contact Newspaper• Goes To Print • Customer Reads
How Many Days?
How Much Cost?
How Many People Read?
How Long Does It Take To Put An Advert in PPP?
Comparing Advertising
Cost
1/4 Page
Colour Advert
= $400+
Comparing Advertising
But:• Limited Number of
People
Little Control Of; • Nationalities • Age Group• Segment
Comparing Advertising
How Long Does It Take You To Put An Advert in the
New York Times?
- Never!
Comparing Advertising
How Long Does It Take You To Put An Advert On Facebook?
• Type Message • Add Picture• Click ‘Post’
How Many Minutes?
How Much Cost?
Comparing Advertising
Cost?
Boost Your Post
$20 = 30,000+ People
Focused On: • Country• Age• Language
New Style of Marketing:
• Awareness
Being HeardBeing Known
Social Media Marketing
New Style of Marketing:
• Stories
Your Life,Your Organization,Your Country.
Social Media Marketing
New Style of Marketing:
• Relationships
Likes, Posts,Sharing.
Social Media Marketing
New Style Of Marketing
Seth Godin
• Blog: http://sethgodin.typepad.com
• Book: Purple Cow
Social Media Marketing
Social Media Marketing
How Will You Use Social Media To Tell People About Your Message?