magnetic-2016 (july update)
TRANSCRIPT
& AGENCY SERVICES2016 MEDIA KIT
2016 MEDIA KIT & AGENCY SERVICES
THE VOICE OF ELECTRONIC MUSIC CULTURE
The founder of BPM Magazine (1995-2009) is back. Coming to you straight from the front lines with the latest on electronic music and the exponentially growing electronic and indie music culture. Whether it’s House, Techno, Chillout, Dubstep, Trap, Indie Dance Rock, Hip Hop, Disco or something in between, Magnetic Magazine is the essential guide to navigate it all.
Magnetic brings you stories from the hottest spots on Earth, from the best nightlife to the latest in tech and DJ/production gear, exclusive downloads, music reviews, style, art and all the other topics that are getting “liked” and shared. This is not just a digital magazine, it’s a forum—a place to mingle.
The future is being written in real-time and Magnetic Magazine was created to document it.
KEY EDITORIAL DATES
Event / Topic Date Coverage
CES / NAMM Trade Show January News, DJ gear Announcements, etc.
Miami Music Week / DJ March Madness Survey February -March Event announcements, Miami Music Week coverage, news, etc.
Festival Season & DJ Tours April - October Event announcements, coverage, contests, etc.
E3 Convention / EDC Week June Trade show coverage, gaming news, etc.
Amsterdam Dance Event / DJ Mag Top 100 Remix October News, events, show coverage
Fall DJ Tours September - November Fall tour coverage and updates
Holiday Shopping / Best Of Lists November - December
Gift guides, Best Of 2016 voting, Editors picks, etc.
Art Basel / Pre NAMM & CES December Event Coverage
“MAGNETIC IS A GREAT RESOURCE FOR ANYONE INTO DANCE MUSIC. THE WRITING IS INTELLIGENT, THE CONTENT IS WELL CURATED AND FREE DOWNLOADS ARE ALWAYS NICE.” - JEFFREY PARADISE, POOLSIDE
Magnetic was intentionally designed to replicate the format of a traditional print magazine. We believe that great content should be displayed with great design. Magnetic’s layout is not only pleasing to the eye, it is simply easier to read on your computer screen and mobile devices.
Magnetic understands that it’s not just about reading articles. It is also about seeing and hearing the content as well.
Many posts and feature stor ies are accompanied with audio or video links (sometimes both) to give the reader a true multimedia experience all in one place.
THE SITE
"Remember BPM MAGAZINE! Well the same great minds behind the groundbreaking music magazine bring you Magneticmag.com, an online media brand approach to the whole electronic music culture. It’s great to see fresh content come out online about our scene and not just a press release reposting. These guys know what they are talking about! The history is there!" - Junior Sanchez, DJ/Producer
Magnetic targets fans of the Electronic Music lifestyle. From Hipsters to Neophytes, we focus on reaching the tastemakers of this exponentially growing music and culture.
THE AUDIENCE
76%24%
39%18-24 yrs 37%25-34 yrs 16%35-44 yrs
FACEBOOK.COM/MAGNETICMAG TWITTER.COM/MAGNETIC_MAG
SOCIAL MEDIASocial media is a major part of the Magnetic brand strategy. This is where we cultivate our audience and communicate on a more personal level. From contests to DJ mixes, we are always posting contextually relevant and engaging content in our social media portals.
Our social media can be integrated into any promotional campaign run on Magnetic.
Magnetic also offers Social Media Platform Management for brands and independent artists.
47K LIKES 21K FOLLOWERS
SOCIAL MEDIA DEMOGRAPHICSMagnetic strives for credible and organic engagement. We have concentrated on building our fan base slowly but surely to create a highly engaged audience.
29% 71% 35% 65%
FACEBOOK.COM/MAGNETICMAG TWITTER.COM/MAGNETIC_MAG
#DJGEAR #FESTIVALS #EDC #COACHELLA #INDIE #ACTIONSPORTS #EDM #VIRTUALREALITY #BLOGGERS #SNEAKERS #DENIM #NUEDISCO #HIPHOP #TECHNO #HOUSEMUSIC #GOPRO #DRUM&BASS #ULTRA #MIAMIMUSICWEEK #UPALLNIGHT #CLUBS #CHILLHOUSE #TRAP #BASS #DUBSTEP #GAMING #PARTYING
PACKAGE FACEBOOK TWITTER CONTEST CUSTOM CONTENTPlatinum ✓ ✓ ✓ ✓
Gold ✓ ✓ ✓
Silver ✓ ✓
Bronze ✓ ✓
Custom Package
SOCIAL MEDIA PROMOTIONS
Magnetic Magazine can push your message through our social media channels. We can work with your campaign collateral or help create something custom to help get our audience engaged with your message. Please contact your advertising representative for current rates and customer solutions.
“MAGNETIC HAS BEEN A WELCOME BREATH OF FRESH AIR. WITH THE SATURATION OF AMATEURISH BLOGS, IT’S BECOME MY SOURCE FOR WELL CRAFTED, HYPER-CURRENT CONTENT, DELIVERED CLEANLY AND PROFESSIONALLY — JUST AS BPM BACK IN THE DAY. THUMBS UP.” - TYSON ZIEBARTH, LED PRESENTS
Magnetic offers mobile, video, social and display solutions for advertisers. We also create 360 programs that include custom content creation, social contests, advertorial, and newsletter inclusions
If you are an indie or endemic brand such as a DJ gear company, small clothing line, event promoter, record label, etc., we can offer you a variety of Indie Packages that will fit any budge t . P l ease ask you r Magne t i c representative for more information.
DISPLAY ADVERTISING & 360 PACKAGING
360 PACKAGE OPTIONS
PACKAGE A+ A B C D
300 x 250 Banner (50,000 Impressions) ✓
728 x 90 Banner (50,000 Impressions) ✓ ✓ ✓
Advertorial Blog Post ✓ ✓ ✓ ✓
Facebook & Twitter Posts ✓ ✓ ✓ ✓ ✓
Email Newsletter Insertion ✓ ✓
Custom Contest ✓
PROMOTER PACKAGES
PACKAGE A+ A B C
728 x 90 Banner (50,000 Impressions) ✓
Advertorial Blog Post ✓ ✓ ✓ ✓
Facebook Wall Post ✓ ✓ ✓ ✓
2 Tweets ✓ ✓ ✓
Custom Contest ✓ ✓
We have created these packages specifically for the needs of promoters and venues that need to drive ticket sales. Our packages are targeted, cost effective and reach your customer across several different channels (Magnetic, FB and Twitter). Your ticket links are included in the posts along with any other assets you want to include. We will work with you to create a custom campaign that meets your needs.
(100,000 IMPRESSION MINIMUM)
AD UNITS & ADVERTORIAL POSTS
Note: Ad unit images above are not to scale. Animated Gif’s recommended for best click through performance. Size of file must be under 200K and must be sent via Dropbox or WeTransfer to prevent corruption.
970 x 250
728 x 90
300 x 600300 x 250
320 x 50
970 x 250 300 x 600 300 x 250 728 x 90 320 x 50 (MOBILE ONLY)
AD UNITS
This is an advertising unit that lives inside the blog roll. The advertorial post must be approved by Magnetic and is limited to announcement or product information, social media embeds (Soundcloud, YouTube, Mixcloud) and other outbound links.
SPOTLIGHT ADVERTORIAL POST
ADVERTORIAL POST LAYOUT
Does your company have a blog that’s falling flat? Do you need content created, but no one in-house to create it? Magnetic can help with all of your content needs.
Whether it’s video, audio or the written word, Magnetic can create something unique and top shelf for your brand. Please contact your account executive for more details.
CUSTOM & CURATED CONTENT
CUSTOM CONTENT CREATION: VIDEO
Does your company need custom video content solutions? Magnetic has a team of professional shooters that can take on any size project from full commercial work to music videos to a small budget web series.
THE MIXDOWN: LOS ANGELESFor Complex Media Group / Presented by Magnetic Magazine (6 Episodes) http://bit.ly/TheMixDownAll
POINTS IN BETWEEN: BLONDISHFor Complex Media Group / Presented by Magnetic Magazine (6 Episodes) http://bit.ly/PIBFinal
CAMOFLAUG3: FAKE DJMusic Video & Song For OM Records http://bit.ly/FakeDJVideo
OFF THE GRID: GARETH EMERYFor Complex Media Group / Presented by Magnetic Magazine (6 Episodes) http://bit.ly/OffTheGridEp1
THE LINE UP: LOS ANGELESFor Complex Media Group / Presented by Magnetic Magazine (8 Episodes) http://bit.ly/TheLineUpAll
Creative Services Reel https://vimeo.com/175774629/2866e123b6
MAGNETIC: PRODUCTION REEL
"MAGNETIC MAGAZINE IS ONE OF THE BEST ONLINE DESTINATIONS FOR DANCE AND ELECTRONIC MUSIC NEWS. IT'S GOOD TO SEE THAT THE SPIRIT OF BPM MAGAZINE IS STILL ALIVE AND WELL, AND THAT BOTH FANS AND THOSE IN THE INDUSTRY HAVE A GREAT SOURCE FOR NEWS, CONTENT, AND DISCOVERY.” - MODULAR RECORDINGS
Magnetic uses social media to help amplify your message where it really matters: “the conversation.”
We engage our audience with consistent contests to win tickets to some of the hottest EDM shows and festivals around.
At its core EDM is about the live experience and sharing that experience with friends online via social networks.
Magnetic can create social media contests and campaigns as part of a comprehensive 360 plan or in a more tactical approach. Everything is custom tailored for your brand and target.
CONTESTS & PROMO CAMPAIGNS
CONTEST SAMPLES
PODCASTS
Podcasts are back in a big way and Magnetic is cranking them out weekly. From interviews to guest DJ mixes to our industry focused “Name Dropping.”
We offer custom integration into any of our podcasts from mentions to complete sponsorship to content creation.
Platforms: Mixcloud - DJ Mixes Soundcloud - Editorial + Talk Shows
EMAIL NEWSLETTER CAMPAIGNS
"MAGNETIC IS ONE OF MY ‘GO TO’ ONLINE MAGAZINES FOR WHAT'S FRESH IN EDM AND DJ CULTURE. IT IS ONE OF THE FEW SITES THAT REALLY GIVES YOU A FULL PERSPECTIVE OF THE CULTURE, FROM THE SUPERSTARS TO THE RISING STARS.” - BRANDEN POWERS: CREATIVE DIRECTOR + FOUNDER, THE GOLDEN TIKI (LAS VEGAS)
Magnetic’s weekly email newsletter is sent every Wednesday to over 25k opt-in subscribers (and growing).
The Magnetic Newsletter contains links to top stories, exclusive downloads, event coverage and the latest versions of our top ten charts giving our subscribers first looks and reminders to come check out the great content they might have missed.
Our open rate averages around 20% and is the perfect place to push sponsored posts, contests and other types of organic brand messaging.
We also send a weekly industry newsletter to over 2000 i ndus t r y t as temake rs . P l ease ema i l [email protected] to be added.
Previous email newsletter examples are available upon request.
Magnetic regularly teams up with local promoters and top brands for free tastemaker events. We believe that it is essential for our brand to be present and tangible in a world that is losing that “touch” factor at a rapid rate. We not only write about music, we are a part of the community.
EVENTS & MEDIA SPONSORSHIPS
"MAGNETIC MAGAZINE HAS BEEN REALLY SUPPORTIVE FEATURING MOST OF OUR EXPLOITED LABEL RELEASES. IT IS ALWAYS UP-TO-DATE AND I REALLY ENJOY READING IT." - SHIR KHAN, EXPLOITED RECORDS
Events are an important piece of any great marketing program. They create a tangible experience that stays with your aud ience and takes them f rom consideration to loyal fans in one night.
Experiential marketing also creates endless social media and content opportunities. From photo booths to filmed product interaction, events help amplify your brand’s impact and messaging in a way that paid media just can’t.
Magnetic can create a custom event a la carte or as part of a strategic 360 media buy. We can produce events at major trade shows (Project, WMC, SXSW) and in most major metropolitan areas.
EVENTS / EXPERIENTIAL MARKETING
OUR CLIENTS
EDITOR CONTACTS
TAYLOR BARNES - BASS [email protected]
ANDERS SEEFELDT - TRAP EDITOR / [email protected]
CARLY MOUNTFORD - DRUM & BASS [email protected]
BEN HOUSTON - TROPICAL & DOWNTEMPO [email protected]
TYLER ROBINSON - GEAR EDITOR [email protected]
KANE MICHAEL - GEAR EDITOR [email protected]
DAVID IRELAND - PRESIDENT/[email protected]
JOHN CAMERON - EDITORIAL DIRECTOR / GM [email protected]
KIRK WILLIAMS - DEPUTY EDITOR [email protected]
NEAL RAHMAN - ASSOCIATE [email protected]
RICH KIM - EDITOR AT LARGE [email protected]
DANNY KAUFMAN - HOUSE & TECHNO [email protected]@magneticmag.com
ELECTRO MAGNETIC, LLC 158 FILLMORE ST. SUITE 400 DENVER, CO 80206
MAGNETICMAG.COM @MAGNETIC_MAG MAGNETICMAG
[email protected] [email protected] [email protected] [email protected]
CONTACT INFORMATION