“Classy”

Oldest brand on market.

Trusted by audiences.

Produced by the BBC.

Produced weekly, info is valid for a week.

Audience habits change the magazine caters for this with the top strap ‘Best for freeview....’.

Caters for both generations (young and old).

Freeview is highlighted in red draws eye of the older, loyal audience.

Website gives multiple access to brand.

Masthead extends beyond image and has a shadow behind it so it stands out from the page.

Simple colour scheme, creates a high quality product. Red draws reader’s eye as it stands out from the white.

Three features arranged down side of page in negative space next to star.

Caption anchored on stars lapel (collar).

“Classy”Headings in bold, sub-headings same font, black.

Star’s eye is in centre of the page, breaking the rule of thirds, and part of his face is obscured.

The star is famous enough to attract audiences even when he is hidden from view.

Main feature: “Doctor Who?” is largest text on page.

“Is there life after doctor who?” creates a story for the audience to follow – VERDICT ON MATT SMITH – new doctor. Barcode, price, region.

Region is given because times and programmes change in different places.

Breaking rule of thirds, STILL giving contact with reader.

Star has a strict identity which audiences can follow, eg. Hair.

“Classy”Masthead extends beyond image and has a shadow behind it so it stands out from the page.

Bold, capital headings in black with an orange background to attract reader to feature.

Advertisements linking to brands loyalty and trust.

Contradicting and contrasting features, which can be seen quite offensive make people want to read them.

Using negative space next to main star and 3 sub-stars.

Political matters, connecting with the news etc, to show its a serious and controlled magazine.

Produced weekly, info is valid for a week.

Website gives multiple access to advertised brand.

Website gives access to personal brand.

“Trashy” Six images gives reader value for money.

EIGHT colours make this publication bright, cheap and cheerful.

Cheap shots looks as if its been print screened from the soap.

Looks as if the page has been ripped to make it cheap and disposable. (ORGANISED CHAOS)

Wide banner at top catches audience’s eye on news stand as it is different to other soap magazines.

Wide banner, “2 weeks revealed” implies value for money.

Masthead is further down the page to give extra space for features.

All CANTED text is tilted in the same direction and to the same degree. Nothing is random!

Punctuation creates rhetorical questions and excitement (?!).

There is too much cramped images and features to give the front cover negative space.

“Trashy”

Different colours make it easier for older audiences to read and locate.

WEEKLY magazine, obviously stated through dates and side bar.

Main stars backed with white glow, to stand out.

9 colours publication bright, cheap and cheerful.

3 features, but still crammed into the page. No use of negative space.

Website to give more information and local brand access to audience.

Following rule of thirds, giving eye contact with reader, this doesn’t necesarly work with TV drama/soap magazines as it isn’t taken very seriously.

Cropped and edited photos makes the images seem cheap and effortless, making the overall impression of it being disposable.

Product’s price, offering a one off, “try me” suggesting its worth the 49p and if you think it isn’t you’ve hardly lost money.