magazine term
TRANSCRIPT
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Magazine Terminology
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Anchorage Text Writing that fixes the meaning of an image
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Brand Identity Brand Identity- The distinctive features by
which a magazine is instantly recognized. This is reflected by the house style and values.
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Caption Caption- The words that accompany an
image and makes the meaning a clear-see anchorage
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Cover lines Titles on the front cover of a magazine-
usually more on the dominant left that promote the content of the magazine
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Central image Main image/photograph o the front cover
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Masthead The title of the magazine that appears at
the top of the page. It consists of a distinctive font for the price and the title
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Mode of address The way that a magazine appeals to an
audience. Consists of particular linguistic and visual features
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Puff A graphic feature that draw attention and
highlights certain features or promotional offers.
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SloganShort catchy phrase that tends to sum up the identity of the magazine. Often positioned near the masthead.