The Industry Side Of Magazines

What is this?

The industry side of a magazine is when the brand ranges from the magazines of which they create. A great example of this is MOJO. They brand themselves in various manners. This allows for their audience from people that buy magazines, and therefore they become a music brand, not just a magazine brand. This is a great way for them to enhance their dominance in the music industry.

MOJO – ‘Brand Extensions’

The MOJO Vinyl

MOJO released a vinyl of which had a collection of classic rock songs on. They distributed the vinyl to WH Smith, HMV and selected record shops in the UK, and Barnes & Noble and Borders in the US. This widened MOJO as a brand and put their name on the board for more reason than one.

MOJO – ‘Brand Extensions’

WWW.MOJO4MUSIC.COM

MOJO uses the internet very efficiently whenit comes to widening their readership. Here are their online statistics: 100,000 website users691,000 website page expressions4,900 email subscribers98,000 + Twitter followers6,000 Facebook fans

MOJO – ‘Brand Extensions’

MOJO Honours List

This is an annual awards ceremony of which allows for music ‘legends’ to be seen and for the year’s best music to be awarded. This is not looked at in the same light as Grammies, and other award ceremonies, but it allows for MOJO to further widen their brand.

MOJO – ‘Brand Extensions’

Festivals

MOJO flaunts their brand at various festivals every year, including the Green Man Festival and the Cambridge Folk Festival. This allows for the brand to be seen by various audiences across various genres of music, and will therefore be reaching out to an audience of which they wouldn’t normally reach.