THESE PEOPLE…

Go regularly to gigs and festivals

Prefer indie an

d pop m

usic

Want to

know

about n

ew

music a

nd

unsig

ned a

cts

Audience Profile – Typical ReaderMayla is a 19 year old girl living in the heart of Norwich. She is employed at

Starbucks and earns good money, however does not spend money regularly on music magazines, and if she does it is less than £2. Her favourite music magazine is

NME, as this is the magazine that contains the most new music, and includes interesting articles and pieces. It is colourful and always has good models on the cover, which is important to Mayla. Mayla likes to read about upcoming acts that she can impress her friends with, especially articles and reviews about unsigned

artists in her local area so that she can go and see them with her mum. She and her mum often go to gigs and festivals together, but would like to know more about the whole festival scene in general. She listens to a lot of pop and indie music, however

rock and reggae music often take her fancy too when she is flicking through YouTube.

• They are typically between 16 and 20 years old.

• We can assume the majority were unemployed or do not read magazines, and they do not spend much on magazines monthly.

• They enjoy listening to Pop and Indie music.

• They go to gigs and festivals.

• Prefer the contents of the magazine to the cover model.

FACTS ABOUT THE AUDIENCE