2011 M di Kit2011 Media Kit

MADISON  LOGIC‐ THE  LEADER  IN  B2B  LEAD  GENERATION  

The Evolution & Challenges of B2B Lead Generation

B2B lead generation has been around as long as business itself.

Database marketing, mailers, events were the staples. Digital Marketing is the perfect channel for lead gen because of accountability and the relative lower cost of e-mail and data mining.

Even in the digital age most B2B publishers were using inefficient means to promote and generate leads. Advertisers often experienced un-even delivery and invalid data.

Madison Logic: A Brief History

2001 Current management team launches IndustryBrains, the first premium contextual CPC Ad Network launched.

2005 Seattle based performance marketing agency, Marchex, acquires I d t B iIndustryBrains

2009 Madison Logic launches LeadFocus

• An ad serving and lead management platform for lead generation• An ad serving and lead management platform for lead generation• Addresses the growing need for pricing standards, inventory & yield

management of lead generation campaigns.

Today The Only Lead Generation Ad Serving Platform

• Provide robust inventory and yield management to publishers for their direct sales efforts for lead gen.

• Partner of choice for over 300 brand publishers and more than 500 premium advertisers.

Madison Logic – Your Answer to Quality Lead Gen

One Platform | Transparent Access to Premium Lead Sources | Increase ROI

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Transparent Network - MarketingONLYLEAD

Over 40 top media marketing publications and relevant LinkedIn Groups.

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Transparent Network - Information TechnologyONLYLEAD

Over 100 IT related, business publications and relevant LinkedIn Groups.

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Pioneering Lead Generation in many other verticalsONLYLEAD

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and more…

Social Media for Lead GenerationSocial media is quickly becoming an emerging channel for lead generation among marketing professionals in 2011.

The most important types of information for determining whether a lead is valuable include interest and demographic information—which might make social media an even more useful prospecting channel, since profiles can include exactly the type of data salespeople are looking for.

So where are these users? According to a survey conducted in April 2010 by Infogroup’s OneSource, LinkedIn rated the highest by a wide margin. With more and more Marketing, IT and C-level Professionals relying on these communities of likeminded peers for information that helps them make informed purchases, these previously untapped audiences are the future of Lead Generation.

Below are just a few of the LinkedIn Groups we partner with:

Why Madison Logic?

Quality:Our ad server platform has attracted the top IT, Marketing and HR publishers (Ziff, IDG, Penton, Haymarket, BusinessWeek, Datacenter Knowledge) across numerous verticals. We will provide you with quality leads that are generated in contextually relevant content Our e mails and promotions arewith quality leads that are generated in contextually relevant content. Our e-mails and promotions are better qualified than other lead sources that buy from databases or “over market” to their small databases. We also optimize across sites to insure the campaign delivers the best converting leads.

Reach: O f th bi t l i t i l d i t ll t b d t t l d id th t d t d liOne of the biggest complaints in lead gen is to allocate budget to a lead provider that does not deliver. We have the biggest reach in the B2B lead generation space, so we can deliver the volume you need to impact sales.

Targeting:Our size across all B2B verticals allows us to target audiences in specific verticals. Whether you are trying to reach Healthcare, Finance, Manufacturing, HR, IT, Construction, Marketing etc.- we have the sites to deliver that audience.

Media Value: The value of the site impressions, e-mails and newsletters is the best in the lead business. You will be able to show amazing placements that you got for free!

THEDThe DataFocus Advantage DATAFO

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The core of LeadFocus’ platform is DATA.

With access to hundreds of sites and SADVAN

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With access to hundreds of sites and millions of profiles, we are uniquely using audience insight data to solve the two largest obstacles with lead generation: 

AGE Qualification rate ‐ targeting 

audience with offers they qualify for Conversion rate – use data and 

profiles to eliminate barriers toprofiles to eliminate barriers to conversion rates

By leveraging this valuable user data in smarter targeting and optimization it willsmarter targeting and optimization, it will mean an overall higher qualification and conversion rate. 

FULLFull Transparency = Better Sales Call LYTRAN

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Many Lead Networks don’t want you to know where your leads came from. Madison Logic is a transparent network.

W t ll hi h it t t ff / t d t h

SPARENT

We tell you which sites we use to promote your offers/assets and our reports show exactly where your leads came from.

Our transparency will give your sales team tremendous leverage when calling the leads. They can now say “Hi I see that you have downloaded our white paper N

ETWOR

y y y p pon Data Center Knowledge and wanted to discuss more about running a program with Sprint. Do you have any questions?” Or something along these lines.

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Before we get started….

Thought Leadership

•White Papers

Wide Spectrum of Sales Leads

•White Papers

Warm Leads

•White Papers

What is your lead generation goal?

•Web Events•OD Video

•Case studies•Web Events•OD Video

•Web Events•Trial Downloads•Sales Incentives

Who is your target audience?

Countries Company Size Industry Job Title

•United States•Canada•Australia•UK•France

•1 – 4•5 – 9•10 – 24•500 – 999•1,000 – 4,999

•All Industries •C‐Level•VP, SVP Level•Technology Directors, Managers

Marketing Strategy – What will you do with your leads?

Generate Sales Build Your Database

• Nurture• Call/Email

• Drip Marketing

How It Works

LeadFocus’ Dynamic Ad Serving Platform works for you…

Where in the sales funnel are you?

WHERE  WILL  YOUR  AD  BE  SHOWN?

Where are your ads served?

We utilize a variety of methods to achieve your lead generation goals and metrics.

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Premium Publisher White Paper DirectoriesONLYLEAD

Your promotional materials will be displayed in research directories on our premium publisher network.

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Contextual Placements Across Premium Web SitesTHE

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Dedicated Email Blasts

Dedicated Email Blasts – LinkedIn Groups

MADISON  LOGIC  AUDIENCE

DEMOur Audience: Geographic BreakdownOGRAPH

Predominantly North American Based

ICS

North America 79%

Asia 3%

Europe 9%

Af i 1%

Middle East 1%

South America 4%

Africa 1% Australia 3%

DEMOur Audience: Company SizeOGRAPH

• Some of The Largest Organizations Rely on Madison Logic to find business solutions

42% f Vi it H 500+ E l W ki f th C ICS• 42% of Visitors Have 500+ Employees Working for the Company

DEMOur Audience: Company IndustryOGRAPH

Our Users Come From a Wide Range of Industries

ICS

The B2B Lead Generation ExpertsPlease feel free to contact us with any additional questions you may have:y q y y

646‐794‐1320sales@madisonlogic.comwww.madisonlogic.comg

THANK  YOU