Deepen account penetration, increase engagement, build pipeline, accelerate deal velocity and drive revenue with the power of the joint account-based marketing

solution from Madison Logic and Marketo.

Based on Madison Logic customer benchmarks

Marketo, the leading marketing automation

provider, executes personalized engagement

at scale. Madison Logic, the global account-

based marketing platform, accelerates

pipeline and converts your best accounts

faster. Using a combination of insight from

Marketo and ActivateABM's intent

monitoring and industry leading reach across

all devices, you can identify the accounts and

buyers most likely to convert and engage

them across all channels.

Deepen engagement & penetration within your target accountsWith ActivateABMTM your account-based marketing programs

continuously engage decision-makers on B2B buying

committees—before and after they self-identify. Deliver

hyper-relevant messages across all devices to people actively

researching your products. Engage prospects using a variety

of formats including video, native, mobile and high-impact

desktop advertising. Syndicate white papers, case studies,

webinars and infographics across our network of B2B sites.

Focus your ABM efforts on the right people within your target

accounts—the ones most likely to buy. ActivateABMTM delivers

these leads into Marketo in real time, so you can instantly add

them to the right nurture track.

THE BENEFITS OF AN INTEGRATED ABM STRATEGY

• 3x growth in SQLs

• 40% increase in lead velocity

• Increase in brand exposure and content engagement

Digital Advertising

Sales Outreach

EmailSo

cial

Content Syndica

tion

Website

Align digital programs with the buyer journey

As your target accounts progress

through your Marketo nuture stages,

ActivateABM™ Journey Optimization

automatically moves buyers within those

accounts to new digital programs,

keeping media execution plans aligned in

real time.

Save valuable time with dynamic optimizationAs a B2B marketer, your time is best spent thinking of strategic

solutions to real world problems for your business. Without any need

to download reports, create pivot tables, and make manual

adjustments, ActivateABMTM dynamic optimization puts hours back on

your calendar.

Align metrics with business goalsWith ActivateABMTM and Marketo, you have the data you need to prove

the effectiveness of account-based marketing programs and show how

they’re delivering real ROI. Because all this information passes directly

into Marketo, programs can be optimized in real time.

Increase lead velocity by 40%Take a more strategic approach to nurturing by continuously engaging

buyers with messages aligned to the current stage of their journey.

ABOUT MADISON LOGICMadison Logic helps B2B marketers convert their best accounts faster by finding and

engaging with the most influential individuals throughout the buyer journey. For more

information, please visit madisonlogic.com and follow @madisonlogic on Twitter.

Contact marketo@madisonlogic.com to learn how to rev up your ABM growth engine today.

As a member of the Marketo Accelerate Partner Program, Madison Logic provides a pre-built Marketo integration that’s simple to set up.

Copy and paste information from

the Marketo Admin Center to

ActivateABM™

Select the Marketo fields you want

to sync with ActivateABM™

Assign the content and ads

you want to use in your digital

advertising and content

syndication programs

Launch and engage

No developers required!

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