madison communications agency (en)
Post on 21-Oct-2014
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DESCRIPTION
We brand emotions, while others brand messages. http://madisonagency.com.ua/TRANSCRIPT
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communications agency
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Welcome to Ukraine
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0
25
50
75
100
TV INTERNET RADIO NEWSPAPERS MAGAZINES
41%
59%
43%42%
96%
Who’s there?
“Every day media in our lives broadens and deepens”.Captain Obvious
Source: InMind, 2012, 3 quarter (internet users 15+)
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TV INTERNET RADIO NEWSPAPERS MAGAZINES
4,3 h.5 h.
16,8 h.
20 h.21,7 h.
Where does the time go?
On average, one person spends from 5 to 10 hours a day using his favorite media source.
Source: InMind, 2012, 3 quarter (internet users 15+)
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TODAY
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When having his breakfast, on his way to work,
when shopping or brushing his teeth, a person
is exposed to as many as 5000 advertising
messages. Every day.
TODAY
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Those he might use and the totally useless
ones, personalized and random, funny and
boring. Mostly – boring.
TODAY
![Page 8: Madison Communications Agency (en)](https://reader034.vdocuments.us/reader034/viewer/2022051012/54458655b1af9fdb068b458d/html5/thumbnails/8.jpg)
People look away from the
annoying ones; they don’t trust
the showy ones and ignore the
dull ones.
TODAY
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This is why it is absolutely
crucial who you choose
to trust with announcing
your product.
![Page 10: Madison Communications Agency (en)](https://reader034.vdocuments.us/reader034/viewer/2022051012/54458655b1af9fdb068b458d/html5/thumbnails/10.jpg)
For most people “brand” means – a logo and
a product’s name.
For us it is a person’s
experience, the feeling
he gains looking at the
shelf, the chemical
reaction in his head.
Branding emotion.
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We brand emotions
while others brand messages
communications agency
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communications agency
What we do
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communications agency
What we do
Strategy
Plans can change, but the planning process is vital.
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communications agency
What we do
Strategy
Plans can change, but the planning process is vital.
Innovations
If something new appears today – tomorrow people can’t live without it.
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communications agency
What we do
Strategy
Plans can change, but the planning process is vital.
Innovations
If something new appears today – tomorrow people can’t live without it.
Creative
Wow!
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communications agency
What we do
Strategy
Plans can change, but the planning process is vital.
Innovations
If something new appears today – tomorrow people can’t live without it.
Creative
Wow!
Brandedcontent
What was that you said? Speak interestingly, otherwise you won’t be heard.
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communications agency
What we do
Strategy
Plans can change, but the planning process is vital.
Innovations
If something new appears today – tomorrow people can’t live without it.
Creative
Wow!
Brandedcontent
What was that you said? Speak interestingly, otherwise you won’t be heard.
Socialmedia
Even kittens and puppies have their profiles on social networks.
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communications agency
What we do
Strategy
Plans can change, but the planning process is vital.
Innovations
If something new appears today – tomorrow people can’t live without it.
Creative
Wow!
Brandedcontent
What was that you said? Speak interestingly, otherwise you won’t be heard.
Production PromotionProject’s muscles. Rational and
reasonable promotion.
Socialmedia
Even kittens and puppies have their profiles on social networks.
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communications agency
For example
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communications agency
Insight:The 90s’ Golden Age of advertisement is over. There are no more bold agencies.Bates, Darcy and Sahar had their blaze of glory… and then from being creative agencies turned into agencies of gratifying clients' whims.
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communications agency
Idea:
www.whatever.com.ua
The world’s first client-service agency: «Whatever»
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communications agency
Whatever Agency
In 2010 we created a virtual Facebook agencyWhatever Agency.
Just for fun.
But the truth is...
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communications agency
The truth about the market :
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communications agency
fans of the community
The joke went right
55 000unique visitors of the web-site
>9 000
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communications agency
#1 $10 %30
The joke went right
in fans number among the advertising agencies’ Facebook-communities.
a project’s annual budget. It’s enough to pay for a domain. And you don’t need more than that.
return to the web-site even if it has had no updates for 3 years. Just to get an eyeful.
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communications agency
#1
among the agencies that clients want to work with.according to the poll of ADME.UA
Seriously!
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communications agency
WhateverAgency – is an ironic reflection of a modern market of both agencies and clients, built on the market-players’ insights. The participation level and the number of responses prove that insights – is something that really hits a nerve.
Many a true word is spoken in jest..
We will change what we can – the agencies’ part.
In other words
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communications agency
One more example
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communications agency
Task:To attract public attention to the discussion about the Ukrainian draft law #8711 that limits and violates the freedoms of homosexuals and to collect electronic votes against its approval.
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communications agency
Social advertising
What it was before?Was only connected to the problems of homosexuals
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communications agency
What it was before?Was only connected to the problems of homosexuals
Social advertising
Solution:Concerns everyone
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communications agency
Campaign Idea
In order to gain the broadest audience coverage the agency developed an idea to demonstrate the potential risks the draft law carries for every citizen of Ukraine:
introduction of the censorship in music, literature, and television.
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communications agency
What it turned into
The client expected
1000 votesfor 1-month campaign
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communications agency
What it turned into
The client expected
1000 votesfor 1-month campaign
Client collected
500 votesт
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communications agency
What it turned into
The client expected
1000 votesfor 1-month campaign
Client collected
500 votesfor 2 days
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communications agency
And more...
The posters were placed at
3 stations only
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communications agency
The posters were placed at
3 stations only
And more...
in the most respectable ukrainian online media and blogs
> 100 placements
Earned media
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communications agency
Our team
There’s no secret at all that an
agency is not just a roof over four
walls and a sign at the entrance,
but people working within these
walls: discussing, planning,
creating, talking, eating
and even sleeping sometimes.
communications agency
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Kateryna Magon
Business Development Director
Where could we have met?
Kyiv Post, “1+1”, NashKiev.ua, ADME.ua, Studio7, Peppermint interactive
Clients:
M1, Farmak, Snow Panda, New Products (REVO), Molfix, TV channel “Inter” (Maydan’s, Red or Black), Pernod Ricard (Havana Club, Martell), PepsiCo (Sadochok), L’Oreal Ukraine (Kerastase), Cointreau
communications agency
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Den Кeleberdenko
Creative Director
Where could we have met?
Redworks, Ogilvy, OgilvyOne, McCann Worldgroup, Sahar, Peppermint interactive
Clients:
OTPbank, BAT (Vogue, Pall Mall), Life:), PEOPLEnet, PepsiCO, Снежная Панда, L’Oreal, MasterCard, Nestle (Nescafe), SABMiller (Miller, Amsterdam), Pernod Ricard, SUN InBev Ukraine (Chernigivske, Bacardi-Martini, New Products (REVO), Platinum Bank (Platinum Click)
communications agency
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Kseniya Zagray
Client Service Director
Where could we have met?
FCB Media Arts, Ogilvy, OgilvyOne, L’Oreal, Peppermint interactive
Clients: SUN InBev Ukraine (Chernigivske), SUBMiller (Miller, Amsterdam), Bacardi-Martini, Pernod-Ricard (Havana, Martell, Ballantine’s), New Products (REVO), PepsiCo (Sadochok), L’Oreal (L’Oreal Paris, Maybelline NY, Vichy, L’Oreal Professionnel), Unilever (Axe, Rexona), Procter&Gamble, GlaxoSmithKleine, Snow panda, Placen Formula, Platinum Bank (Platinum Click); “Inter” (Maydans), VEGA Telecom, PEOPLEnet, Tiger Asset Management, Concorde Capital, British American Tobacco (Pall Mall), Online.ua and others...
communications agency
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Production Team
Structure
Kseniya Zagray
Client Service DirectorKateryna Magon
Business Development Director
Den Keleberdenko
Creative Director
Business development/ Strategy
Client Service Team
Creative Team
SMM Team
communications agency
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communications agency
We’ll be happy to meet with you!
2013, Kiev, Ukraine
+380 (44) 209 53 93
www.madisonagency.com.ua