Madagascar----St Mary Island

Candy

Zoe

Mickey

09HAT

Introduction

• The island is located in the east coast of Madagascar with the reputation of "tropical island paradise"

• The island is located in parallel with the big island Madagascar’s position.

• This is the best place to observe the whales of the Indian Ocean.

P.E.S.T.L.E

• Political

• Economic

• Social

• Technological

• Legal

• Environmental

TALC about St Mary island

7-9

The festival of whale

Disadvantages

• Tourism product is simplex

• More natural resource cannot be used

• Cannot attract tourists in off season

• Having not professional resort organization

Improvement suggestions

• Busy season– Except main tourism product, develop addition

product to increase addition benefits

• Off season– Develop new lines to show the place about

other beautiful advantages

• Use addition benefit to set up professional resort organization

• Stakeholders– http://www.lvyou168.cn/travel/madagascar/gallery.htm

• Target market– Movie fans– like the original and traditional festival.– The professional hobbyist, e.g.: sailor – Nature scenery – Adventure activity– Minerals business people

SWTO analysis

• Strengths Ecological resource + special items• Weaknesses Reception capacity + Political crisis• Opportunities Building new hotels and other facilities• Threats The broken environment by tourists