Madagascar----St Mary Island
Candy
Zoe
Mickey
09HAT
Introduction
• The island is located in the east coast of Madagascar with the reputation of "tropical island paradise"
• The island is located in parallel with the big island Madagascar’s position.
• This is the best place to observe the whales of the Indian Ocean.
P.E.S.T.L.E
• Political
• Economic
• Social
• Technological
• Legal
• Environmental
TALC about St Mary island
7-9
The festival of whale
Disadvantages
• Tourism product is simplex
• More natural resource cannot be used
• Cannot attract tourists in off season
• Having not professional resort organization
Improvement suggestions
• Busy season– Except main tourism product, develop addition
product to increase addition benefits
• Off season– Develop new lines to show the place about
other beautiful advantages
• Use addition benefit to set up professional resort organization
• Stakeholders– http://www.lvyou168.cn/travel/madagascar/gallery.htm
• Target market– Movie fans– like the original and traditional festival.– The professional hobbyist, e.g.: sailor – Nature scenery – Adventure activity– Minerals business people
SWTO analysis
• Strengths Ecological resource + special items• Weaknesses Reception capacity + Political crisis• Opportunities Building new hotels and other facilities• Threats The broken environment by tourists