macy’s reardon gets united way corporate citizenship award · the event was highlighted by a...
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MediaOutlet:Women’sWearDailyDate: March9,2016Client: UnitedWayofNewYorkCity
Macy’sReardonGetsUnitedWayCorporateCitizenshipAwardByDavidMoin
“Wow.Whatanamazinggroupofincrediblewomenwe’verecognizedtoday,”saidMartineReardon,Macy’sInc.chiefmarketingofficer,asshegazedoverthecrowdof600atCipriani42ndStreetattheendofWednesday’s“PowerofWomentoMakeaDifference”luncheon.“Ifeelempoweredjusttobestandingamongthem.Personally,Ihavebeenluckytohavebeenempoweredbymymom,whohelpedmehavetheconfidencetobelieveinmyself.AtMacy’s,empowermentmeansallowingmyselfandmyteampermissiontotakerisks,tobecourageous,andtonotbeafraidtofail,”Reardonsaid.TheeventwashighlightedbyaparadeofmodelswearingthespringcollectionfromMaxMara,amongtheevent’ssponsors;thecommencementofaweeklong“powerofthepurse”onlineauctionofluxuryhandbagsfromChloé,Gucci,MaxMaraandotherdesigners,andMichelleD.DeFeo,presidentofLaurent-PerrierU.S.,theChampagnecompany,leadingatoast.
OrganizedbyUnitedWayofNewYork’sWomen’sLeadershipCouncil,theluncheonraised$935,000andwasexpectedtotop$1millionthroughfurtherdonationsandtheauction.AlltheproceedsbenefitReadNYC,aninitiativetoboostliteracyandimproveeducationaloutcomesforlow-incomeNewYorkersbyfocusingongrade-levelreading.“Doyouguysfeelthepowerintheroom?”askedSheenaWright,presidentandchiefexecutiveofUWNYC.“Seventy-fivepercentofthosewhohaven’tlearnedbythethirdgradetoreaduptoyourlevelwon’tgraduatehighschool.It’sthebiggestpredictorofnotbeingabletograduate.”AmayaGarcia,afirst-graderwhoimprovedherreadingskillsthroughReadNYC,waspresentedwithagiftfromMacy’sandticketstothenextMacy’sThanksgivingDayParade.Shesaidherfavoritebookwas“Chrysanthemum,”aboutamousewhogetsteasedaboutherlongname.
BobKueppers,MartineReardonandJujuChang.KelseyStanton/BFA.com
AsidefromReardon,whoreceivedthecorporatecitizenshipaward,theeventhonoredMoniqueNelson,chairandceoofUniWorldGroup;LaurieM.Tisch,presidentoftheLaurieM.TischIlluminationFund;andJenniferWarrenmanagingdirectoroftheU.S.regionoftheCanadianImperialBankofCommerce.JujuChangofABC’s“Nightline,”servedashost.
SheenaWrightandMichelleD.DeFeoPhotobyMargotJordan
MaxMaramodels.PhotobyKelseyStanton/BFA.com
AmayaGarcia.PhotobyCourtesyPhoto
MoniqueNelson.PhotobyKelseyStanton/BFA.com
JenniferRaabandLaurieTisch.PhotobyKelseyStanton/BFA.com