macmillan - baker & taylor · • featured on macmillan website • mailing to top children’s...

Macmillan

Children’s

Spring 2014

Preview

AJ Murphy National Accounts Manager [email protected]

646-307-5339

mailto:[email protected]

PICTURE BOOKS

What’s Your Favorite Animal? Eric Carle and Friends

What's your favorite animal? Discover the answers of some of the most beloved children's

book artists.

Marketing and Publicity

• National media campaign, focusing on TV/morning shows

• Extensive parenting media campaign/mommy blog outreach

• Prepublication trade advertising in PW Children’s Bookshelf

• Accordion-fold Animal Poster for stores and conferences

• Campaign in-packaging awareness promotions with other Carle licensees

• Highlight on MacKids.com homepage and blog

• Major school and library marketing campaign

• Mailing to top reviewers

• Coordinate with Carle museum for outreach

EAN: 9780805096415 Category: Picture Book On Sale: January 21, 2014

Format: Hardcover Price: $17.99 AMD: 250,000

What’s Your Favorite Animal? Eric Carle and Friends

Found Salina Yoon

Salina Yoon's spare text and bright, energetic illustrations bring to life this endearing story

celebrating love and friendship.


• National trade and consumer advertising campaign

• Local author events

• Outreach to national print and online media

• Social media campaign

• School and library marketing including conferences, social media, advertising and targeted mailings

• Extensive submission for all national and state awards affiliated with ALA, IRA and NCTE

EAN: 9780802735591 Category: Picture Book On Sale: April 1, 2014


Found Salina Yoon

Pig Kahuna Pirates Jennifer Sattler

Surf’s Up! Our favorite porcine duo is back in another kid-friendly, seashore adventure.


• Author tour at on-sale date

• Targeted mommy blog outreach

• Social media campaign, including “Talk Like a Pirate Day” promotion

• School and library marketing including conferences, social media, advertising and targeted mailings


EAN: 9781619632004 Category: Picture Book On Sale: April 8, 2014


Pig Kahuna Pirates Jennifer Sattler

The Midnight Library Kazuno Kohara

For bedtime reading, pay a visit to the Midnight Library where you can snuggle up for a nighttime

story.


• Prepublication Trade Advertising

• National Consumer Advertising

• Top Account Mailing

• Promotional Items: poster, library card holder, punch card for teacher/librarian use, downloadable coloring sheets

• Book trailer

• Special library mailing with promo items

• Feature at major school & library conferences

• Candidate to display original art at NYC Librarian Preview

EAN: 9781596439856 Category: Picture Book On Sale: June 17, 2014


The Midnight Library Kazuno Kohara

The Pilot and the Little Prince Peter Sís

Peter Sís's stunning art adds layers of nuance to the story of Antoine de St Exupery, including a

fascinating history of early aviation.


• Offer First Serial to New York Magazine or New York Times

• Select author events

• Prepublication trade advertising

• National consumer advertising

• PW Spring Announcement issue

• Bookpage Children’s Corner advertising

• New York Times Book Review

• Early F&G and print select mailing

• Partner with the Antoine de Saint Expury Official Site

EAN: 9780374380694 Category: Picture Book On Sale: May 27, 2014


The Pilot and the Little Prince Peter Sís

The Pout-Pout Fish Goes to School Deborah Diesen; Illus. by Dan Hanna

Mr. Fish is nervous about starting school and not knowing how to write his name --until he's

reassured that school is the perfect place to learn.


• Two-week Author Tour in September 2014

• Two-week Costume Tour in June 2014

• Pitch for regional trade shows

• Parenting Media Campaign

• Daily Candy Dedicated Newsletter

• Downloadable Activities

• Pout-Pout Fish stickers & Classroom poster

• Major School & Library Outreach

• o In-booth Photo Prop at IRA & ALA

EAN: 9780374360955 Category: Picture Book On Sale: June 24, 2014


The Pout-Pout Fish Goes to School Deborah Diesen; Illus. by Dan Hanna

He Has Shot the President Don Brown

The headline that shocked the nation: President Lincoln Shot by Assassin John Wilkes Booth! One of the most exciting stories in American history told

with full color illustrations.


• Feature on Macmillan website

• Bonus material in the back of book with potential author interview, reading guide or bonus excerpt

• Feature at major school & library conferences

• Mailing to top public library systems, review centers, and children’s literature professionals

EAN: 9781596432246 Category: Nonfiction Picture Book On Sale: April 1, 2014


CHAPTER BOOKS

The Miniature World of Marvin and James Elise Broach; Illus. by Kelly Murphy

A new chapter book series featuring the ever-adventurous Marvin the beetle and his best

friend, James.

EAN: 9780805091908 Category: Chapter Books On Sale: February 25, 2014



• Festival and conference appearances

• Pre-publication trade advertising

• National print and online advertising campaign

• School and library marketing campaign

• Mailing to top children's reviewers

• State awards focus/mailings

Nonfiction

Bedtime Math #2: This Time It’s Personal Laura Overdeck; Illus. by Jim Paillot

“We want kids to feel about math the way they feel about dessert after dinner”

-Laura Overdeck, Time magazine


• Parenting media campaign focusing on education

• Authorless pajama party events for bookstores and libraries

• Events and continued partnership with Museum of Math

• Expanded Bedtime Math sleepover kit with poster and stickers

• NPR advertising campaign

• AM/FM Drive Radio giveaway

• Feature at major school and library conferences

• Celebration of national Pi day in March 2014

• Promotion in April 2014 Math Awareness Month eNewsletter feature

EAN: 9781250040961

Category: Nonfiction On Sale: March 11, 2014

Format: Paper-over-board Price: $15.99 AMD: 100,000

How the Beatles Changed the World Martin W. Sandler

Fifty years after the British invasion began, Martin Sandler explores the lasting impact of

Beatlemania.


Marketing and Publicity • Pitch to radio, music publications, and national book

review media • Pitch for photo spreads, and slide shows at online

media outlets • Pitch to AARP and publications targeting grandparents • Social media promotion on Bloomsbury Kids Facebook

page • School and library marketing including conferences,

social media, advertising and targeted mailings • Extensive submission for all national and state awards

affiliated with ALA, IRA and NCTE • COMMON CORE TIE-IN

EAN: 9780802735652 Category: Middle-Grade Nonfiction On Sale: February 4, 2014

Fighting Fire! Ten Deadly Fires in American History and How We Fought Them

Michael Cooper

From colonial times to the modern day, two things have remained constant in American history: the

destructive power of fires and the bravery of those who fight them.


Marketing and Publicity • Featured on Macmillan website • Mailing to top children’s reviewers • Submit to institutional, media, and consumer-based awards • Feature at major school and library conferences • Mailing to top public library systems, review centers, and

children’s literature professionals • COMMON CORE TIE-IN

EAN: 9780805097146 Subject: Juvenile Nonfiction On Sale: March 4, 2014

Young Readers

The Quirks in Circus Quirkus Erin Soderberg

Just as the magically gifted Quirk family starts to feel at home in Normal, the circus comes to town!

EAN: 9781599907901 Category: Young Readers On Sale: February 4, 2014



• National trade and consumer advertising campaign

• Pitch to NPR Backseat Book Club, and Al Roker’s Book Club

• Outreach to mommy and parenting blogs

• Social media campaign on the Bloomsbury Kids and Quirks Facebook pages

• Top account mailings


Jesus’s Last Days Bill O’Reilly

Bestselling author Bill O'Reilly takes on the man, not the myth, in a historical examination of Jesus.

EAN: 9780805098778 Category: Middle-Grade Nonfiction On Sale: April 1, 2014


Marketing and Publicity • National Media Campaign with Holt Adult • Promotion on The O’Reilly Factor • Outreach to Christian media • Prepublication Trade Advertising • Consumer Advertising with Holt Adult • Offer Mixed Floor Display • Author Video • Promotions on O’Reilly Show and Website • Feature at Major School & Library Conferences

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Young Adult

Cress Marissa Meyer

The third book in Marissa Meyer’s New York Times/USA Today-bestselling

Lunar Chronicles series.

Marketing and Publicity • National media campaign • 2-Week national author tour at on-sale • Panel/signing at San Diego Comic-Con • Pre-publication trade advertising in Shelf Awareness Pro • National TV, print, app, newsletter, online ad campaigns • Book trailer with exclusive reveal • E-teaser of chapters 1-5 • Extensive pre-pub and post-pub YA blog tours

Cress EAN: 9780312642976 Category: Teen Fiction On Sale: February 4, 2014


Cress Audio EAN: 9781427236272 Category: Teen Fiction On Sale: February 4, 2014

Format: CD - Audio Price: $39.99 AMD: 12,000

Stay Where You Are & Then Leave John Boyne

This new historical fiction from the author of The Boy in the Striped Pajamas is a touching look at

the effects war has on a family.

Marketing and Publicity • Extensive outreach to adult book review editors • National and regional NPR campaign • Author awareness campaign • 1-Week national author tour • Downloadable interviews and Q&As • National consumer advertising • Nat Geo “Dog-Eared Books” blog sponsorship • World War I anniversary marketing

Stay Where You Are And Then Leave EAN: 9781627790314 Category: Young Readers On Sale: March 25, 2014


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Stay Where You Are And Then Leave Audio EAN: 9781427236371 Category: Young Readers On Sale: March 25, 2014

Format: CD - Audio Price: $29.99 AMD: 20,000

Before My Eyes Caroline Bock

From the author of LIE, a powerful new young adult novel about a fateful Long Island summer

and the lives of three young people who will never be the same.

Marketing and Publicity • National print publicity • Major library marketing campaign • Academic marketing campaign • Extensive blog outreach • Widespread ARC distribution • Online promotion to Griffin Teen community • Young Adult Reading Group outreach • Author Website: Carolinebock.com

EAN: 9781250045584 Category: Teen Fiction On Sale: February 11, 2014


The Winner’s Curse Marie Rutkoski

In the tradition of Kristin Cashore and Cassandra Clare comes a star-crossed romance about the

curse of winning.

EAN: 9780374384678 Category: Teen Fiction On Sale: March 4, 2014


Marketing and Publicity • Exclusive asset reveals including cover, book trailer, and

excerpt • Book festival and conference appearances • Pre-pub blog tour, with sci-fi/fantasy focus • Pre-pub trade advertising including “PW Kids Cast” author

feature • New York Times Book Update ad • GoodReads.com campaign, BookBrowse.com , and YA and

Literary blog ad campaign • Targeted teen advertising on Teenink.com • Downloadable chapter sampler • Dedicated Winner's Curse e-blast to teen list • Submit to institutional awards

Dangerous Shannon Hale

From New York Times bestselling author Shannon Hale comes a YA debut about teen superheroes.

EAN: 9781599901688 Category: Teen Fiction On Sale: April 1, 2014


Marketing and Publicity • Extensive promotion on the Shannon Hale Facebook and

Twitter pages • Extensive early outreach with deluxe ARC • 10-city national author tour at publication • Author events at BEA • Major national print, online, and broadcast media pitch,

including sci-fi and genre pubs and sites • Blog tour with extensive outreach on Netgalley • Potential sweepstakes with school and library media

partner • Major school and library marketing

Love Letters to the Dead Ava Dellaira

“…Love Letters to the Dead is more than a stunning debut. It is the announcement of a bold

new literary voice." —Stephen Chbosky, author of The Perks of Being a Wallflower



Marketing and Publicity • LA Times Book Festival appearance with Stephen Chbosky • Extensive pre-publication author blurb campaign • Major top account and industry buzz mailings • Netgalley promotion • Pre-publication trade advertising and YA blog tour • Major Goodreads.com pre-order campaign • Select author appearances • “Fierce Reads” Spring 2014 tour

Sekret Lindsay Smith

A psychic, espionage thriller about one girl's struggle to learn the truth of her past without

losing her mind.



Marketing and Publicity • Local author events • YA blog tour • Consumer digital ad campaign on Readingroom.com and TeenReads.com • Highlight on MacTeenBooks.com • E-teaser of chapters 1-5 • Mailing to top reviewers • Feature at major school and library conferences • Mailing to top public library systems, review centers, and children’s literature professionals

She Is Not Invisible Marcus Sedgwick

From award-winning author Marcus Sedgwick comes a page-turning thriller about trust, coincidence, and what it takes to truly see.



Marketing and Publicity • Pre-publication trade advertising • National consumer advertising • E-Teaser of chapters 1-5 • Teen newsletter feature • Mailing to top reviewers • Feature at major school & library conferences • Mailing to top public library systems, review centers, and children’s literature professionals

Expiration Day William Campbell Powell

What happens when you turn eighteen and there are no more tomorrows? It is the year 2049, and

humanity is on the brink of extinction….

Marketing and Publicity • National print advertising in science fiction/fantasy and

education media • Targeted social media advertising on Facebook • Extensive online publicity campaign to include trailer and

blog tour • Submission to major education awards • Feature at major trade shows • Digital promotion on Tor.com, Tor/Forge blog and

newsletter, Facebook, Twitter, Tumblr, Pinterest, and Goodreads



Ruin and Rising Leigh Bardugo

The much-anticipated conclusion to the Grisha Trilogy is here!

Marketing and Publicity • $250,000 national marketing campaign • Included in Spring 2014 Fierce Reads tour • Author tour at on-sale • Yearlong event schedule • Movie theater advertising • Restroom billboard advertising • Targeted mobile advertising • YA blog tour • Pitch for panels at San Diego Comic-Con • Grisha trilogy consumer sweepstakes • Third party promotion with teen make-up company or

movie tie-in

EAN: 9780805094619 Category: Teen Fiction On Sale: June 3, 2014


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Broken Hearts, Fences, and Other Things to Mend Katie Finn

Summer, boys, and friendships gone sour. This book has all the things perfect beach reads are

made of.

Marketing and Publicity • Author tour and festival appearances • Included in Spring 2014 Fierce Reads tour • Solo YA blog tour • National Consumer Advertising: Stardoll.com, Star

Magazine, Polyvore.com and Girls' Life advertising with sweepstakes

• Hamptons jitney promotion • Major digital marketing campaign • Downloadable chapter sampler • “Win a Summer Survival Kit” sweepstake • Dedicated “Beach Reads” e-newsletter to teen subscribers • School & library campaign

EAN: 9781250045249 Category: Teen Fiction On Sale: May 13, 2014


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Author

THANK YOU!

macmillan - baker & taylor · • featured on macmillan website • mailing to top children’s...

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