MAC114FacebookvsTwi3er:newsandsocialmedia

Recommendedreading:Chapter14

‘Twi7erisalreadyfarmoreeffec=veatoolforrepor=ng,discovery,dissemina=onandcollabora=onthananythingtheBBCwilleverproduce’-EmilyBell,2013

‘everymajorchannelofinforma=onwillbeTwi7erfied’

-Johnson,2009

Ithinkorganisa=onsarelotmoresophis=catedinhowtheyuseTwi7erandareconfidentenoughtoletindividualjournalistsdowhattheywanttodointheirownvoice…-JemimaKiss,guardian.co.ukcitedinHarcup,2015:p220

WehaveaveryestablishedcommunityteamwhichpushesandpromotesalloutcontentacrossTwi7er,FacebookandotherNetworks.Ithinkthere’sanunderstandingthatdifferentcontentsuitesdifferentplaWorms:Twi7erforbreakingnews,FacebookformorediscursivethingsandPinterestandInstagramforvisualthings.-JemimaKiss,guardian.co.ukcitedinHarcup,2015:p220

PersonalityImmediacy

Personalvsprofessional

“Inthe20thCenturymakingthenewswasalmosten=relytheprovinceofjournalists…Theeconomicsofpublishingandbroadcas=ngcreatedlarge,arrogantins=tu=ons–callitBigMedia…-Gillmor,2004:xiii

“Bigmedia…treatedthenewsasalecture.Wetoldyouwhatthenewswas….Tomorrow’snewsrepor=ngandproduc=onwillbemoreofaconversa=on,oraseminar…-Gillmor,2004:xiii

“somethingthattakesintoaccountthecollabora:venatureofjournalismnow:professionalsandamateursworkingtogethertogettherealstory,linkingtoeachotheracrossbrandsandoldboundariestosharefacts,ques=ons,answers,ideas,perspec=ves.Itrecognizesthecomplexrela=onshipsthatwillmakenews.Anditfocusesontheprocessmorethantheproduct”-JeffJarvis,2006

Networkedjournalism

Theideathattradi=onaljournalismopensitselfuptothepublic.Itsharestheproduc:onprocessfromstarttofinish.Itusesnewtechnologiestoincludetheci=zenineveryaspectofnews-gathering,produc=onandpublica=on.Itmeansusingalotofjargonlikecrowd-sourcing,socialnetworking,wikisandTwi7ering.Manyofthesetechniquesbuildonexis=ngjournalismmethodsandarealreadyoutthere.Butitwillalsorequireapar:cipatoryrevolu:oninthewaywemakethenews.-CharlieBecke7,2008

Certainlyinthetechnewsspacethere’sarealfa:gueaboutblogcontent–nobodyhas=metoreaditandcertainlywedon’thave=metowriteit.BloggingseemstohaveshidedawayfromsomethinganindividualwoulddotobeingaverypolarisedplaWorm,eitherforhigh-end,authorita:veandexpertwriterswhouseMedium,forexample,tolow-endtrashycelebrityviralsiteslikeBuzzFeedandUpworthy-SarahHartley,citedinHarcup,2015

I’mnotsurehowmuchappe=tethereisforthepublictoblogatlengthanymore–it’slessthatFacebooketchavetakenoverandmorethattherejustisn’tenough=mefornormalpeopletodoallthisstuff,letalonehaveareallife.-SarahHartley,citedinHarcup,2015

We’reallaboutstar=ngconversa=onsandkickstar=ngdebates.Wedorespondtocomments,that’sthepolicy.Whenyourespondtheyrealisethere’sactuallyahumaninvolved.Ourjournalistspushstoriesouteverywaytheycan,they’remini-marketeersoftheirowncontent.It’snotenoughjusttowritethatstory.Thejourneyofthatstoryisalotlongerandtheyshouldbelookingatitduringtheday,isitperformingwell,doweneedtogiveitanotherpush,canwegetadifferentangleonit?It’sabouttakingresponsibilityforthattoo-CarlaBuzasi,citedinHarcup,2015

“Inmostonlinecommuni=es,90%ofusersarelurkerswhonevercontribute,9%ofuserscontributeali7le,and1%ofusersaccountforalmostalltheac=on”-JakobNielsen,2006

The90-9-1rule

Ifyouhaveahugefollowingonline,youhavetobeawareofyourownpersonalsafety.Ialwaysadvisejournalistswithbigfollowingsnevertotweetwheretheyareintheirpersonallife,forexample.Youneedtobeawareofwhatyou’republishingandyourloca=on,whichtradi=onallywouldn’thavebeenanissueunlessyouwerecoveringvery,veryvola=lesubjects.Butpeoplecanhaveanobsessionwithindividualsthatpublishdailyandregularly.Thatshouldn’tscarejournalistsoffbutitshouldbesomethingthatthey’reawareof.-NealMann,citedinHarcup,2015

Socialmediausageisjustincreasingexponen=allysoitmakesnosenseasajournalistnottobewheretheaudienceisandwherethepoten=alsourcesare.That’swheretheyare,that’swhereyoushouldbe.Ifyoulookatthedataandtheshidtowardssocialconsump=on,wehavetogoandgetthem,wehavetogoandengagewiththeaudienceratherthanarrogantlyexpec=ngthemtocometous.-NealMann,citedinHarcup,2015

Journaliststradi=onallywouldhavejustbroadcastinthevoiceoftheirorganisa=on.Thatdoesn’tworkonsocialmediabecauseeverybodyelseisusingtheirownvoiceandpeopledon’twanttojusthearfromarobot.Asaresult,journalistsneedtoputpersonalityintowhattheydo.Thekeythingtounderstandisthatyouareworkingforanewsorganisa=on,andasaresultyouneedtoupholdtheirstandardsandrememberthatyouarepublishingonbehalfofthenewsorganisa=on.-NealMann,citedinHarcup,2015

Since2011

Blogsarenotthesameasconven=onalnewsreports.Conven=onal,objec=ve,third-personnewsrepor=ngisaformofstorytellingthatevolvedwithnewsprint.Bloggingisadifferentformofstorytelling,whichevolvedwiththeweb.Youcouldwriteabloglikeanold-fashionednewsreport,butthatwouldbelikehavingtheabilitytobroadcastaTVnewsbulle=nandjustusingittoshowsomeonereadingoutaradionewsscript-AndrewSparrow,2014

thebestblogshaveanauthorialvoice....Readersalsoacceptthisbecausetheauthor’ssubjec=vevoiceisjustoneofmanyintheblog.Blogslikemineusealotofaggrega=on,andthatmeansthatifsomeonelikeDavidCamerongivesaspeech,Imaywellincludedozensofdifferentvoices,intheformoftweets,quotesandblogposts,fromjournalists,commentatorsorpoli=ciansexpressinganopinionaboutwhatCameronsaid.Inthisrespect,inbeingopentomul=pleviewpoints,bloggingisaninherentlyliberalmedium-AndrewSparrow,2014

SPEED

vs

ACCURACY

FastisunbelievablyimportantonTwi7erasajournalist,butyouhavetobefastandberight.Youwilllosetrustimmediatelyifyouaren’tright.Youneedtoengagewithaconversa=onina24-hournewsworldthat’sgoingatanincrediblespeed,andbeoneofthemainvoicesinit,andtodothatyouhavetobequick–butyouhavetobeaccurate.-NealMann,citedinHarcup,2015

“Accuracy,research,respec=ngsources,clarity,understandinganaudience,knowingwhichques=onstoask,usingyourini=a=veandbeingextremelypersistent.”-Kiss,citedinHarcup,2015