crossplatform content/journalism week 1 - why use social media for journalism
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@mainjournalism @craigmcgill
Crossplatform Journalism/Content
2014 Sessions Week OneJan 27 2014
Edinburgh Napier University
Why the need to change?Sunday Times, 812,515 (-‐7.4%)
Indy on Sunday, 102,248 (-‐12.2%)
Sun on Sunday, 1.6m (-‐11.5%)
Mail on Sunday, 1.5m (-‐6.9%)
Financial Times, 236,528 (-‐17.4%)
Daily Mirror, 965,248 (-‐6.7%)
Daily Star, 491,726 (-‐9%)
I, 292,488 (+0.4%)
Do people still want news?
@mainjournalism @craigmcgill
News changes
Media has never been set in stone
Change has always been the only constant
Newspapers -‐ books -‐ radio -‐ TV -‐ internet
Newspapers change
How people get news... changes
How people get news... changes
How people get news... changes
How people get news... changes
How people get news... changes
How people get news... changes
How people get news... changes
The modern platforms
The modern platforms
The modern platforms
The modern platforms
The modern platforms
@mainjournalism @craigmcgill
So why journalism
Never before have journalists had so many tools and ways to tell stories
Never before have journalists had so much ability to grow their own audience
Never before have journalists had the chance to reach so many, tell the right tales and bring about change for the beSer, improving lives
@mainjournalism @craigmcgill
Sources
GlobalWebIndex, Guardian.com, Daily Mail, New York Times, Upworthy.com, ABC, Flurry.com