1. MASholidays
2011-2013
July 2011

2. Our business model is anchored on..
Key Resources
Customer Relationships
Customer Segments
Key Activities
Value Proposition
Key Partners
Distribution Channels
Cost Structures
Revenue Streams

3. Our plan for 2011-13
MASholidays
Corporate Portal
Tour packages
MICE
Charters
Targeting ~ $500m in 2013

4. Our four core tour products

5. The Malaysia Stopover product

6. Drawing tourists into Malaysia

7. Converting transit pax to tourists

8. Golftourism to bring in higher yield traffic
Golf in the .

• City
• 9. by the sea
• 10. in the highlands and forests
• 11. learning golf
• 12. corporate golf

Formation of Malaysian Golf Tourist Association in March 2011

13. Health tourism collaboration with Tropicana, 30 Jun
And soon with other medical and wellness institutions

14. Sports tourism Official Air Charter for Chelsea 6 Jul
Bringing in players to play and to train, and of course the fans

15. Edu vacation collaboration with UCSI, 29 Jul

16. Outbound getaway product

17.

18. The Chef Wan gourmet packages trail blazing the Muslim Getaways in collabroation with TV9

19. This is followed by NasiLemak, Kopi O Live Talk Show on TV9

20. Working to develop the front end biz

21. HRH Perlis, corp customers and media on a trip to KIX

22. Putting a link on corporate customers websites

23. An interview by RTM to promote Lambaian Kaabah

24. Lambaian Kaabah - Umrah
Pre- departure briefing open also to staff and public not yet booked
In Makkah

25. Our products are now sold on Maybank portal

26. and on maybank2u staff portal as well

27. We are aggressively building MASholidays profile
Working with Al Rajhi Bank for umrah , cuti-cuti 1Malaysia and muslim tours
Printed on Ikhwan credit card statements

28. And for internal stakeholders, collaborating with KSK
KSK Loan of RM 20,000 just for MASholidays packages!

29. and creating a buzz in the facebook

30. Our world map app on the facebook

31. Using social commerce to drive visitors to the site and experience the virtual stopover in Malaysia

32. We will build presence in travel trade fairs
INTL LUXURY TRAVEL MART
ATF
ITB
ITB, ASIA
PATA
FEB
MAY
NOV
AUG
JAN
MAR
SEP
OCT
JUN
WTM
AIME
ARABIAN TRAVEL MARKET
CIBTM
EIBTM

33. .. and drive sales at consumer fairs
MASholidays fared 61% better than the top agent (Reliance) at the MATTA fair in September 2010 MASholidays sales ~ RM685k!
MATF in Mar 2011 was double that in Aug 2010 ~ RM1.3M

34. Developing a corporate portal for biz travel

35. Introducing the UATP card for corp customers
MASholidays becoming an issuer of the UATP card saving merchant fees and earning ancillary revenues

36. Getting into the charter biz Chrismas Island
Scuba dive and swim with whale shark
Red crab migration
Nature walk
Bird watching

37. How we are organised internally
Sales and Event Management
Product Design and Management
Marketing
Back office support
Purchase and contract Management

38. Our people transformation
The results
Changing the mindset

• From Silo to 1MH team
• 39. Offline sales of RM 6.4 mil
• 40. Repeat corporate customers (e.g. Batuta KBR, LGM, Konsortium Logistics, Qualitas, NSSDC Negeri Sembilan) and FITs
• 41. Taking customer ownership through relationship marketing
• 42. Letters of commendation from corporate bodies as well as FITs
• 43. Highest sales for MAS for MATTA (Sep 2010) RM 685k
• 44. Improving individual work behaviours
• 45. Putting in the extra time and effort to finish assignments to meet varying customer demands