M4 Business Studies

Advertising

What is advertising?

A type of communication that tries to persuade people to buy a product or use a service.

Advertising

Where have you see advertising?

Can you think of 10 places where you’ve seen adverts?

Advertising

Companies advertise a particular product or for brand recognition.

A brand is a name used to identify and distinguish a specific product, service, or business.

Global brands

Do you know what the biggest global brands are?

Can you guess the top 10?

Top 10 Global Brands

1 Coca Cola 2 IBM 3 Microsoft 4 General Electric 5 Nokia 6 McDonald’s 7 Google 8 Toyota 9 Intel 10 Disney

Advertising Slogan

Many brands use advertising slogans to help promote their product.

An advertising slogan must be memorable and maybe will give a little information about the brand.

Advertising Slogans Here are some famous slogans. Can you tell me the brand?

It’s Finger Lickin’ Good Where Do You Want To Go Today? Melts In Your Mouth, Not In Your Hands Just Do It The Real Thing It Gives You Wings Connecting People I’m Loving It The Ultimate Driving Machine

Mascots

Many brands have a mascot that is associated with their brand.

The mascot can be a person, animal or image.

Ronald McDonald Colonel Sanders Mickey Mouse Red Devil

Sponsorship

Many companies sponsor sports events as a way to raise brand awareness.

Premiership football and Formula 1 motor racing are 2 popular sports that attract a lot of sponsorship.

Sponsorship

Match the team with the company that sponsors them:

AIG Carlsberg Chang Air Emirates Unicef

Sponsorship

Advertising

Your task today

Think about your favourite advert or advertising campaign.

Create a PowerPoint presentation to add to the website.

Advertising

In groups tell the rest of the class a little about: The brand

History? Slogan? Mascot? Where you saw the advert

Internet? TV? Global or local? What products or services the advert is promoting Why you liked the advert Words, images and sounds used in the advert Was the advert successful? Include pictures and interesting facts about the

advert

Advertising

Add your completed presentation to the website by the end of the lesson.

Please work in groups of 3 or 4.

If you can find the advert on YouTube share it with the rest of the class on our website.

Famous Campaigns

Nike – Just Do It Johnnie Walker – Keep on Walking TAT – Amazing Thailand Tesco – Every little helps Pringles – Once You Pop, You Can’t Stop Kit Kat – Have A Break, Have A Kit Kat Tango – You Know When You’ve Been

Tango’d