m2 roadshow europe stephanie renda m2b
TRANSCRIPT
CONFIDENTIAL
JUST FOR INTERNAL USE
Lufthansa case study: Mobile couponing
September 29th, 2010
Agenda
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1.
2. Lufthansa Miles & More MemberScout
3. Outlook
Who is match2blue?
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Company: match2blue holding GmbH (founded in Feb 2008)
Subsidiaries: match2blue social network solutions GmbH, Mainzmatch2blue US Inc., New Yorkmatch2blue software development GmbH, Jena
Business Sector: Technological solutions for mobile business
Mobile customer loyalty platform
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Lufthansa Miles & MoreMemberScout: the leading frequent flyer
programme in Europemore than 18 million membersmembers collect miles, for example
on flights, hotel accomodations, carrentals etc., to spend them onattractive awardsmore than 200 miles & more
partners.
Mobile customer loyalty platform
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Lufthansa Miles & More MemberScoutis the application to connect frequentflyers with each other in realtime toshare useful travel information and toattract new frequent flyers.
Feature Set:Who‘s Around? Q&A Forum Taxi Sharing Instant Messaging Location Based Advertising Post to Facebook; Twitter
Mobile customer loyalty platform
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Mobile customer loyalty platform
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Various options of embedding coupons / special offers into the MemberScout app interest & location based per push!
Bonus Points
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Bonuspoints = virtual currency
Advantages for the participating companies:attract (new) customers => more revenue high advertising effects
Advantages for the customers:universal currency savings through special offers
Bonus Points –„Joe‘s Steakhouse“
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Contact
Stephanie Rendamatch2blue holding GmbH
Rheinstr. 4E55116 MainzGermany
E-Mail: [email protected].: +49 6131 3272282Mobil: +49 171 6563275