m2 m template - agriculture 2-3-11 final
TRANSCRIPT
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M2M in Agriculture
Why my smartphone is now my best farm hand
Lew RothVP Business Development, ClimateMinder
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Overview
• The agriculture opportunity
• Affordable data collection enabled by M2M
• Technology integration is challenging, but not the main business challenge
• Application software that makes “farm sense” of the data is a stronger adoption driver than ROI
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Water • Water availability and cost
is the biggest issue for agriculture
• More efficient irrigation practices increase yield and quality
• New pressure on growers– 2009 California Water
Legislation
• Agricultural output needs to double by 2050
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US Irrigated Farmland
57 million acres of irrigated farmland in US
Irrigation Water Withdrawal by Method
50%
7%
43%
Sprinkler
Micro-irrigation
Surface
Flood
Sprinkler
Drip
* Irrigation statistics by “Estimated Use of Water in the United States in 2005” Report, USGS, U.S. Department of the Interior
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Example High Value Crops in CA
Berries Nuts Grapes (All) Vegetables
151K Acres10K Farms
1.8M Acres39K Farms
1M Acres25K Farms
2.7M Acres23K Farms
Highly perishable berry crops can yield of $30,000 + per acre
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Grower Needs
• Getting quantitative, reliable field data
• Soils profiling and soils management
• Turning irrigation ON
• Turning irrigation OFF
• Optimizing use of fertilizers
• Microclimate monitoring (frost, excessive heat)
• Pest control
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Crop and Irrigation Monitoring and Control Solution
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What is ClimateMinder?
ClimateMinder is a wireless climate and soil monitoring and control system for agriculture.
It helps growers use water more efficiently and increase yield while reducing costs.
In addition, system enables:
Immediate frost response
Healthier nutrient/pesticide application
Better micro-climate coverage
Run-off minimization due to over-irrigation
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How does it work?
Data Gathering Data Transmission Data Access
Irrigation Control
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Supported Sensor Types• Ambient Temperature & Humidity
• Light / Solar Radiation
• Soil Moisture, Temperature, EC
• Leaf Wetness
• Tensiometer
• Wind
• Rain
• Flow
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Sensor Node / Soil Station
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Sensor Node / Soil Station
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Cellular Gateway
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Low Cost GrowFlex
Patent-pending, redundant & cost effective wireless monitoring & control system with mesh technology
GW
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Growers Requirements• “How it works” matters less than “that it works!”
• Fully integrated and supported services model
• No wires in the field
• No PC needed on-site
• Data is remote, accessible, safe, and backed up
• No software to be installed or updated
• Low power consumption, long battery life
• Portable nodes with good coverage e.g., 1 per 10 acres and easy to set up
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Web Application Software
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Configuration Map
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Dashboard
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Sensor Readings
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Interactive Soil Profile Charts
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When to Irrigate?
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Degree Days and More…
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Daily Custom Reports (in PDF)
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Alerts via SMS or Phone
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Growers Notepad
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Mobile Application Software
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GrowMobileTM Screenshots
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GrowMobileTM Screenshots
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GrowMobileTM Screenshots
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Customer Value PropositionTotal Acreage 100
Crop Strawberry
Assumptions / Variables
Water cost per acre-foot $200
Pesticide cost per acre $200
Avg. Tonnage per Acre 30
Avg. Crop Value per Ton $1,100
Seasonal Water Need per Acre (acre-foot) 3.20
Incremental Profit Margin for Extra Yield 10%
Crop Value per Acre $33,372
Water cost per acre $640
Total Annual Water Costs $64,015
Total Annual Pesticide Cost (Including Material & Application) $20,000
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Customer Value PropositionCase 1 Case 2
ROI Item Savings
Increased
Profit
Percent
Improvement
/
Risk
Avoidance Savings
Increased
Profit
Percent
Improvement
/
Risk
Avoidance
Reduction in Wasted Water Due
to Optimized Irrigation $3,201 5% $6,402 10%
Reduction in Wasted Pesticides
Due to Premature
Application $1,000 5% $2,000 10%
Reduction in Wasted Crop Due
to Failure to Spray/Control $3,771 0.10% $3,771 0.10%
Reduction in Loss Due to Proper
Frost Management $3,771 0.10% $3,771 0.10%
Improvement in Quality or Yield
Due to Optimized Irrigation $3,372 1% $16,859 5%
Total Annual Benefit $11,742 $3,372 $15,943 $16,859
Sum of Savings and Benefits $15,114 $32,802
Case 1 Case 2
Pay back period 9 months 4 months
Annual return on subscription 9x 20x
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Recent Adopters
• Bolthouse Farms (Carrots)• Bay View Farms (Strawberries)• Pacific Berry Farms (Strawberries)• Berry Valley Farms (Strawberries)• McGrath Family Farms (Organic Pumpkins)• Catalinos Berry Farms (Raspberries)• Driscoll’s (Raspberries & Hyroponic Strawberries)• Mandalay Berry Farms (Strawberries)• Saticoy Berry Farms (Strawberries)• …
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Where is the value to the grower?
• Sophisticated micro-climate monitoring and control
• User friendly web-based software
• Enhanced mobile user experience through GrowMobileTM
• Innovative & affordable service model
• Easiest installation and maintenance in the industry
• No local PC required. Data stored remotely
• Flexibility to add or remove sensors
• Continuous support and warranty
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Thank you…ClimateMinder, Inc.
3501 Ocean View Blvd.
Glendale, CA 91208
Phone: 818-495-4922
1868 Greenwich St.,
San Francisco, CA 94123
Phone: 415-742-8636
www.ClimateMinder.com
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