m shopper go mobile now 5 11
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mshopper go mobile now pptTRANSCRIPT
Mobile Commerce Made Easy™
• In 2010 the US had 60M smart phones. Projected growth to 110M in 2015• 54% of all phones purchased are now smart phones (April 2011)
• InMobi predicts U.S. mobile shopping sales volume will reach $9 billion in 2011. Compared with 2010, when sales topped out at $2.4 billion.
• 79% of smartphone consumers use their phones to help with shopping, from comparing prices, finding more product info to locating a retailer
• 74% of smartphone shoppers make a purchase, whether online, in-store, or on their phones
• 38% made a purchase on their phones
Oracle’s “Mobile Trends: Consumer Views of Mobile Shopping and Mobile Service Providers” report. March 2011“The Mobile Movement: Understanding Smartphone Users,” a study from Google and conducted by Ipsos OTX, Dec 2010.
Mobile Commerce is Exploding
“Mobile Internet Will Soon Overtake Fixed Internet”
Mary Meeker, former Managing Director and Lead Tech Analyst for Morgan Stanley, now with Kleiner Perkins, Q2, 2010
ECommerce ≠ MCommerce
Hot Topics (web) Hot Topics (IPhone)
Not Mobilized
Will Hot Topics succeed in mobile?
Could Hot Topic’s current mobile experience hurt
their brand?
Our normal conversion rates are 2.3%. Our mobile conversion rates, excluding the Ipad, are under 0.40%. Houston, we have a problem…
…Anonymous mShopper client on why they decided to go mobile, Q4, 2010
Existing Websites Do Not Convert on Mobile Devices
Variab leY our W e bsite Traffi cAvg % of Traffi c that is M obile N O WY our Site 's Conve rsion RateAvg. W e b O rde r Size
1 2 0 ,0 0 0$
Com m e ntsUse d ro p d o wn to select yo u r site's a p p ro x im a te m o n th ly tra ffi c
1 ,4 4 0 ,0 0 0$
Use d ro p d o wn to select yo u r site's a vera g e o rd er size
2.50%200.00$
Use d ro p d o wn to select yo u r site's a p p ro x im a te co n versio n ra te
How m uch m one y am I losing e ve ry Y EAR?
Workshe e t: What Is T he O pportunity C ost of N ot Launching an mStore ?
How m uch m one y am I losing e ve ry m onth?
Assum e d V alue800,000
3.00% Gl o b a l a vera ge i s 1 1 %. Th i s grew b y 3 2 % i n l a s t 6 m o n th s (Us e yo u r s i te a n a l yti c s to i n p u t yo u r s i te's d a ta
Find out how much revenue your company is missing using our mCalculator
A quick tour of our mStores(Then, a live demo!)
Home PageCustomizable layout (modules & themes)
Auto-scrolling hot deals carousel
Popular categories & brands (automatic/select)
GetFirstDibs™ sign-up form
Another homepage layout choice
Search EngineAutonomous search for mobile behavior
SOLR search engine customizable for your
products
Shopper-friendly search results presentation
Easily sort and filter results, gallery display
Search box on every page
Product DetailsScrolling product image gallery (up to 10)
Automatic sales-price formatting
Easy size and color selection
Shipping cost calculator (increases conversions)
Easy-to-use tabbed display of product fields
Scrolling carousel of related products
Add-to-Wish-List feature
Product Reviews if available
Shopping CartUser-friendly shopping cart with unlimited items
Shipping cost calculator by zip code
Three popular alternative payment options in
addition to all major Credit Cards
Cart abandonment SMS reminders
CheckoutStreamlined 3-step checkout
Integration with current customer database
Three order-processing options:1. Shopping Cart API2. Live-Order Queue3. PCI-compliant Business Processing Center
GetFirstDibs™mShopper’s patent-pending, consumer outreach exclusive text-messaging platform
Build mobile database and send text alerts
Powerful for direct response & branding
Analytics measure key ROI metrics
mStore DashboardBuild and manage entire mStore
Customize mStore designs and layoutMerchandise & promote mStoreBuild mobile database and send text alerts
Easy integration with current Linkshare feed
mShopper & 3rd-party analytics
Let’s see an mStore being built…
mShopper sends order via API to your e-commerce site(uses cXML, can customize for how you want it, takes a few days’ IT time)
mShopper sends order to live-order queue for pick-up/entry(your staff notified order is ready , gets info via email/web server, enters manually)
mShopper’s Business Processing Center enters order into e-commerce site(PCI-compliant Business center enters order immediately)
1
2
3
Order Processing Made Easy(Choose what works for you)
Pricing Made Easy(We make money when you are successful in mobile commerce)
Monthly Licensing$99-$499-$999
based on web traffic
Performance-Based
Per-Transaction Fee>5% or published affiliate rate
Text
Messaging$.01-.015/msg (Wow!)
We are your mobile business partnernot just a technology partner
Manage your entire mobile commerce effort from one
page!
Manage your entire mobile commerce effort from one
page!
Homepage Product Page Product Detail Check Out
Customizable Homepage Product Images & Reviews
Shopping Cart
GetFirstDibs™Driving Traffic, Sales and ROI
GetFirstDibsTM Sign-Up
GetFirstDibs™ Driving Traffic to Your mStore™
Mobile Sign-Ups
Text alerts to product pages
Email to Database
Links to web sign-up form
Social / Viral Media
Links to web
sign-up form
Auto-redirect for mobile viewers
Form embedded on site
YourStore.com
3 Branded Mobile Apps in App Stores
(iPhone, BB, Droid)
Keyword Drivers in
Print/ RadioText XYZ to 1234
Bounce-back text
linkPaid Search
Links to web sign-up
form
Mobile Search (Paid)
Mobile Search(Organic)
Mobile Banner Ads
mShopper provides tools in red boxes
Review all of your GFD analytics by opt-ins, alerts
sent, transactions, sales amounts, time frame and most importantly we even
calculate your ROI.
Review all of your GFD analytics by opt-ins, alerts
sent, transactions, sales amounts, time frame and most importantly we even
calculate your ROI.
Select Client Logos
Take the Next Step Go Mobile Now!
Make your datafeed available to mShopper. We’ll build your mStore! Get your first month’s
licensing fee for free!
Go Mobile Now!
Kathryn Wardell -VP Merchant Sales & Services - [email protected]) 720 279 8028
David Gould -CEO/Founder [email protected]
www.MobileCommerceMadeEasy.com
Contact us to get your first month free!
Follow us on Twitter at: mCommerceMadeEZ
Thanks!
mShopper : The Complete Mobile Solution
Mobile Technology Enablement + Mobile Marketing Toolset
SaaS, web hosted application
Go live in minutes and start converting mobile sales right away
No IT or budget needed
Works on all major smart phones
Powered by Merchant’s Datafeed
Complete mobile marketing toolset on platform
mShopper’s Mobile Commerce Platform
mStore™: Design and launch a customized, feature rich mobile store with instant shopping functionality in as little as two hours. You’re in the driver’s seat
Built-In Merchandising: Self-service merchandising tools let you promote featured products and special offers
Custom Configurable SOLR Search: Autonomous mobile search engine technology customized for each merchant’s unique audience
GetFirstDibs™: An mShopper exclusive, a self-service SMS marketing program that drives traffic to your mStore and communicates to your on-the-go buyers
Marketing Support: Create your own apps for iPhone/Blackberry/Droid which link directly to your mStore. Grow your mCommerce with our Paid Search Program
Built-In Analytics: Use our integrated analytic tool to measure the performance of your mStore merchandising and marketing and maximize your ROI