five shopper fast facts. shopping is now a major leisure pursuit. 1
TRANSCRIPT
The majority of Europeans consider shopping to be a leisure pursuit
– “I shop whenever I have money in my purse”
– 50% of Europeans would socialise less in order to have more money to spend shopping1
− The average GB adult visits a small shopping centre / mall once every 19 days
− In Spain this rises to 4 visits a month
57% of the population across five Asian markets like to go to a shopping mall on a typical weekday
Shopping has become an art form…
Sources: Kinetic – “Insight and Application in the Moving World” 2010/ Kinetic - “Moving World, Asia” 2011 / GB TGI 2011 / Conento Malls, Spain 2011
Outdoor is shoppers’ most seen medium before purchase
Sources: IPSOS DMMA, France, Base: 506 respondents / 1 Kinetic Worldwide People Panel 2010
Q: “What media have you seen or heard in the last 30 minutes before shopping?”
58% of people say advertising for a product near to where they can buy it, makes it more relevant for them1
45% usually look at ads when they are out shopping because it might inform them of something that they’d like to buy1
Had Samsung in mind before visiting store
Looked at Samsung in store
Purchased Samsung
Outdoor campaigns boost a brand’s share of mind
Source: Samsung Proximity Qmedia, UK, Sept 2009 / Base: 383 adults
45%
of respondents formed an association between a 6 sheet site and the Samsung brand
44%
were encouraged to visit a mobile phone store
Advertising close to point of sale resonates with shoppers and drives footfall
Source: Samsung Proximity Qmedia, UK, Sept 2009 / Base: 383 adults