IRIEMAG.COM

2019-20

ZOOLOOK

M E D I A K I T

“WhenREGGAE MUSIChitsyou, youFEELnopain!”

MEDIAKITSpring2019-2020

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MEDIA KIT / SPRING 2019 - 2020

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“ When REGGAE MUSIC hits you, you FEEL no pain!”

- IRIE™

Nicholas ‘Nico’ Da Silva aka ZOOLOOK

Founder/Editor in Chief, IRIE

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IRIEAUDIENCEDEMOGRAPHICS

SOCIAL

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Single/MarriedMedianHHI

Male/FemaleAudience

CollegeorHigherEducation

TotalAudience MedianAge(18-34)

49%/51%$77,000

61%/39%

75%

1.5M 59%

Twitter FacebookInstagram

5,150 535K28,500

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IRIEBRANDExploreOurBrands

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@IrieMagIRIE™Magazine

KINDAH™

IRIE™Guide

IRIE™Channel

IRIE™Releases

IRIE™PR

The IRIE™ brand includes IRIE™ Magazine, the #1 official Reggae publication; IRIE™ Releases, our monthly

publication dedicated to new music releases which includes the IRIE™ on Spotify Playlists; IRIE™ Guide,

our reggae lifestyle magazine; IRIE™ Channel/IRIE™ on ROKU, our edutainment channel featuring reggae

music videos, documentaries, & films and IRIE™ PR, our exclusive pr service for reggae artists worldwide.

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MAGAZINERATECARDStandardAdRates

IRIE™Magazine-Print&InteractivePDF

ADUNIT ADSIZE(widthxheight) 10-12ISSUES7-9ISSUES4-6ISSUES1-3ISSUES

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1/4 Page (Square)

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1/4 Page (Vertical)

Inside Front Cover (IFC)

Inside Back Cover (IBC)

Back Cover (OBC)

2-Page Spread

9" x 6" Inches

3.5" x 6" Inches

3" x 3" Inches

4.5" x 6" Inches

2.5" x 6" Inches

9" x 6" Inches

9" x 6" Inches

9" x 6" Inches

18" x 6" Inches

$420$710$1000$1250

$250

$175

$300

$200

$350

$225

$420

$250

$550$600$650$710

$175

$1050

$1050

$1250

$2000

$200

$1200

$1200

$1400

$2200

$225

$1350

$1350

$1575

$2350

$250

$1500

$1500

$1750

$2500

PAYMENTPOLICIES

DESIGNTIPS

ADPREVIEWSIZE(Inches)

ProductionRequirements

Payment in advance is required

• Print Ads (CMYK); Digital Ads (RGB)

• Minimum resolution: 300 dpi

• Black & White ads (Grayscale)

• File formats: .jpg, .tif or .png

9" x 6"

7.75" x 5.5"

9.25" x 6.25"

Trim:

Live:

Bleed:

FullPage

4.5" x 6"

4" x 5.5"

4.75" x 6.25"

1/2(Vertical)

3.5" x 6"

3" x 5.5"

3.75" x 6.25"

1/3(Vertical)

2.5" x 6"

2" x 5.5"

2.75" x 6.25"

3" x 3"

2.5" x 2.5"

3.25" x 3.25"

1/4(Vertical) 1/4(Square)

AD AD AD ADADWEBSITE

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MONTHLYRATE

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Super Header

Facebook

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Header

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1280 x 720 pixels

1200 x 630 pixels

1280 x 100 pixels

240 x 90 pixels

1280 x 200 pixels

1080 x 1080 pixels

728 x 90 pixels

650 x 250 pixels

300 x 250 pixels

450 x 250 pixels

400 x 400 pixels

$1000

$1000

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$500

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$150200 KB

$7550 KB

$750

$750

$200200 KB

$200200 KB

$400

$500

$350

$400

$400

$125100 KB

$150150 KB

$100100KB

$125150 KB

$125150 KB

FILEFORMATS

ElectronicAdSubmissions

Acceptable File Formats:

• PNG/GIF/JPG Files

• Minimum resolution: 72 dpi (Max: 150 dpi)

• All banners must be RGB (No CMYK, Index or PMS)

• Animation, Frames & Looping - Not Allowed

WEBSITE

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TVRATECARDIRIE™Channel

VideoAdRatesADUNIT :120Seconds:90Seconds:60Seconds:15Seconds :30Seconds:06Seconds

Program Rate $2500$1750$1250$420 $710$250

Resolution(px)

HDAspectRatio

FrameRate

Format

Audio

Format

VideoSpecifications

1920x1080 square pixel aspect ratio

Aspect ratio: 16:9 (4:3 not supported)

29.97 interlaced frames per second

.MP4 or .MOV

Channels: Stereo (2-Channel Stereo Audio) Codec: AAC-LC (Advanced Audio Codec) Data Rate: 320 kbit/s Sample Rate: 48 kHz

Please submit your Ad spot as a Quicktime (.MOV or .MP4) file with one of the following codecs: Apple ProRes 422 (HQ) (preferred), H.264, H.265 (HEVC) or as uncompressed video. Please do NOT send Windows based files such as .avi, Windows Media, image sequence files, or MPEG2.

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EDITORIALCALENDARIRIE™MagazineISSUE INSERTIONORDER/PAYMENTDUE ADCLOSE&MATERIALSDUE RELEASEDATE

MAY 2019 - #06-05

SEP 2019 - #06-09

MAY 2020 - #07-05

JAN 2020 - #07-01

SEP 2020 - #07-09

JUL 2019 - #06-07

NOV 2019 - #06-11

JUL 2020 - #07-07

MAR 2020 - #07-03

NOV 2020 - #07-11

JUN 2019 - #06-06

OCT 2019 - #06-10

JUN 2020 - #07-06

FEB 2020 - #07-02

OCT 2020 - #07-10

AUG 2019 - #06-08

DEC 2019 - #06-12

AUG 2020 - #07-08

APR 2020 - #07-04

DEC 2020 - #07-12

Mar 28, 2019

Jul 25, 2019

Mar 26, 2020

Nov 28, 2019

Jul 23, 2020

May 30, 2019

Sep 26, 2019

May 21, 2020

Jan 23, 2020

Sep 24, 2020

Apr 25, 2019

Aug 29, 2019

Apr 23, 2020

Dec 26, 2019

Aug 27, 2020

Jun 27, 2019

Oct 24, 2019

Jun 25, 2020

Feb 27, 2020

Oct 22, 2020

Apr 11, 2019

Aug 22, 2019

Apr 9, 2020

Dec 12, 2019

Aug 6, 2020

Jun 13, 2020

Oct 17, 2019

Jun 4, 2020

Feb 6, 2020

Oct 8, 2020

May 16, 2019

Sep 19, 2019

May 7, 2020

Jan 9, 2020

Sep 10, 2020

Jul 18, 2019

Nov 14, 2019

Jul 9, 2020

Mar 12, 2020

Nov 5, 2020

May 21, 2019

Sep 19, 2019

May 21, 2020

Jan 23, 2020

Sep 17, 2020

Jul 25, 2019

Nov 21, 2019

July 16, 2020

Mar 19, 2020

Nov 19, 2020

Jun 27, 2019

Oct 17, 2019

Jun 18, 2020

Feb 20, 2020

Oct 22, 2020

Aug 15, 2019

Dec 19, 2019

Aug 20, 2020

Apr 16, 2020

Dec 17, 2020

*All Ad Materials/Editorial Content must arrive at IRIE by the due dates posted—there will be NO EXTENSIONS on these dates.

WEBSITE

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IRIEONSPOTIFYIRIE™Releases

MATERIALS/PAYMENTDUE

*BEFORE *AFTER

Mar 26, 2020 (APR 2020)

Jul 23, 2020 (AUG 2020)

Jan 30, 2020 (FEB 2020)

May 28, 2020 (JUN 2020)

Sep 24, 2020 (OCT 2020)

Nov 26, 2020 (DEC 2020)

Dec 26, 2019 (JAN 2020)

Apr 23, 2020 (MAY 2020)

Aug 27, 2020 (SEP 2020)

Feb 27, 2020 (MAR 2020)

Jun 25, 2020 (JUL 2020)

Oct 29, 2020 (NOV 2020)

IRIE™ Releases is our global monthly publication featuring new music from reggae artists around the world.

Each month we publish our IRIE on Spotify playlist featuring new music releases (album, ep, single, riddim or

mixtape). The Trax also make it into the monthly edition of IRIE™ Magazine under the RELEASES section.

Materials needed: (1) mp3 or wav; (1) music artwork (3000 x 3000; 300 dpi);

Artist name; track title per release; genre; and release date. All trax must be

available on SPOTIFY by release date. Artists must follow IRIE on SPOTIFY!

RatesPRICEPACKAGE

$250 USD

$50 USD

Takeover Cover* (Fee covers adminstration/design cost)

Per music release (Fee covers adminstration cost)

NOTE. For takeover cover we’ll need a high resolution file (jpg/tif) of the music artwork without text.

* Materials/Payment must arrive at IRIE by the due dates posted—there will be NO EXTENSIONS on these dates.

WEBSITE

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KINDAH

ListingRatesPRICEPACKAGE

$710 USD

$420 USD

1st year subscription price if $710; $420 USD after first year

One-time fee per listing

IRIE™ReggaeDirectoryKINDAH™, which means ‘One Family’, is IRIE’s global reggae directory portal featuring resources that cater

to the reggae industry and community. If you have a product or service that is reggae-oriented, this is the

directory for you. Placement in KINDAH is on a first come-first serve basis. We offer (2) price packages:

Our $710 subscription package gives you 4 updates (per year) for each listing on KINDAH™. For example, PR

listings get (1) press release posted every 3 months while VENUE listings can be updated every 3 months with

an updated calendar of shows/events. Don’t see your category? Drop us an email at iam@iriemag.com.

CATEGORIES

Social Media Web Design Venues

Graphic Design Merchandise Mixing + Mastering

Cannabis + Hemp Conferences + Seminars Music Festivals + Events

Music Videos Photography + Videography Public Relations

WEBSITE

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CANNABIS + HEMP FESTIVALS PR VENUES

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SPONSOREDCONTENT

EditorialRates

PRRates

PRICEPACKAGE

PRICEPACKAGE

$420 USD

$1000 USD

$50 USD

$250 USD

$100 USD

Includes (1) full image cover page plus 2 editorial pages (400 words maximum)

Includes (1) full image cover page plus 4 editorial pages (800 words maximum)

Includes (1) social image post published on our Facebook, Twitter and Instagram

Includes (1) full image cover page plus 1 editorial pages (200 words maximum)

Includes (1) full image plus an editorial pages; one video/image (250 words)

ROCKFEATURE

PressReleases

Our ROCK feature is a sponsored content section of IRIE Magazine. We offer companies and individuals the

media space to promote their products or service to our readers. Every ROCK feature gets published in our

magazine (interactive pdf); online (website), and on our IRIE on APPLE NEWS channel. APPLE NEWS has an

monthly active user base of 100 million readers. IRIE trends on the Roots Reggae & Reggae Music Topic.

IRIE also offers PRESS RELEASES on our site which gets your release featured on IRIE on Apple News. The fee

is $100 USD and the featured press release stays on our site indefinitely. You can include your website link for

viewers to come back to your site. For an additional $50 USD, we include one social post that gets published

to our social media pages (Facebook, Twitter and Instagram). We ask for a 1080px x 1080 px image with a one

sentence description.

WEBSITE

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ROOTS / ROCK / REGGAE / RESPECT

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IRIE™ Magazine, IRIE™ Mag, IRIE™ Trax, IRIE™ Dub, IRIE™ Mix, IRIE™ Films,

IRIE™ Channel, IRIE™ Releases, IRIE™ Guide, IRIE™ Games, the IRIE™ word-

mark, the IRIE™ Icon logo (3 bars), KINDAH™, the IRIE™ Lion and the IRIE™

Bear are trademarks and copyrights of ZOOLOOK. All rights reserved.