m a k e y o u r n e t w o r k s m a r t e r focus on video boosts sales summary of 2005 ray...
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M A K E Y O U R N E T W O R K S M A R T E R
Focus on video boosts sales
Summary of 2005
Ray Mauritsson, CEO
Agenda
Summary 2005 Trends and market development First quarter 2006 Outlook
2005 in brief
Improved profitability Growth within Video, +55% Increased acceptance of network video Intensified partnership Product launches of smart and
innovative network products Important Awards
Financial performance 2005
Net sales: 895 MSEK (691) Operating profit : 128 MSEK (51) Earnings per share: 1.32 SEK (0,44)
Axis video growth
0%
10%
20%
30%
40%
50%
60%
70%
80%
Q1-04 Q2-04 Q3-04 Q4-04 Q1-05 Q2-05 Q3-05 Q4-05
Network Domes & PTZ Cameras
AXIS 225FDAXIS 214PTZ
FixedCamerasAXIS 207
AXIS 207WAXIS 206Axis 206MAXIS 210AAXIS 211AAXIS 221
Axis product portfolio, video
Video ServersAXIS 241SAAXIS 241QAAXIS 240Q
AXIS 240Q Blade
Axis Video Management & ADP SolutionsAXIS Image Enhancer
AXIS Camera Management
Axis Video Management & ADP SolutionsAXIS Image Enhancer
AXIS Camera Management
Global distribution and sales
Axis
ResellersSystem
integrators
End user
Distributors
Totally: 5849
Partner Program
Solution Gold256
Authorized5342
Solution Silver/Premium 251
Axis world wide organization
SwedenHQ
Singapore
Benelux
France
Nordics, EE& Russia
UK
China
Australia
Korea
Taiwan
San Diego
Canada
SouthAmerica
Boston
Spain &Portugal
Germany
Italy
Middle East& Africa
Japan
Shipping &invoicing
Shipping &invoicing
Logistic CentreLund/Asia
Logistic CentreLund/Asia
ManufacturingAsia/Europe
ManufacturingAsia/Europe
Scalable production
ComponentpurchasingComponentpurchasing
ForecastsForecasts
OrdersOrders
Customer segments
Retail
Bank Transportation
Government Education
Industrial
Customer case – Retail, USA
1,000 AXIS network cameras – as a first step
Major US national retailer
9,000 additional cameras expected for coming years.
Customer case - Transportation, Stockholm
300 network cameras as a first step AXIS 225FD 2,000 cameras will be installed
Highlights January-March
Total growth + 47 % Continued growth within Video + 69 % Accelerating network video market Big retail installations Cooperation with Assa Abloy, Securitas and Lunds
university
Highlights Q1, 2006
Net sales 257 (175) Operating profit 38 (14) Profit before tax 38 (14) Profit after tax 27 (12)
Sales Q1, 2006
Print11 %Print11 %
Video85 %Video85 %
Other2 %
Other2 %
Americas42 %
Americas42 %
EMEA45 %
EMEA45 %
Asia13 %Asia13 %
Scan 2 %
Scan 2 %
*Q1 2006
Growth10%
Growth10%
Growth40%
Growth40%
Size and growth potential
CCTVCCTVNetwork
VideoNetwork
Video
Market leadershipProfessional Network Video
Future outlook, Axis´ goals
Focused product range• Aggressive product development• Intelligent solutions
Focused business model• Channel partnerships
Focused employees andfocused company