m 4.04
DESCRIPTION
M 4.04. Using Communication Channels. Provide information Position the company/brand Respond to complaints/inquiries. Maintaining Positive Relationships With Shareholders. Newsletters Annual Reports Web Site. Public Relations Channels. Press releases Interviews - PowerPoint PPT PresentationTRANSCRIPT
M 4.04
Provide information Position the company/brand Respond to complaints/inquiries
Using Communication Channels
Newsletters Annual Reports Web Site
Maintaining Positive Relationships With Shareholders
Press releases Interviews Brochures/printed material Social Media
Public Relations Channels
Warranty: extended guarantee on product Rebate: money back from purchase after
sale Maintenance agreements
After Sale Promotions
Coupons: generate immediate response Product Placement: incorporating brands
into popular media◦ Example
Sales Promotion