M 4.04

Provide information Position the company/brand Respond to complaints/inquiries

Using Communication Channels

Newsletters Annual Reports Web Site

Maintaining Positive Relationships With Shareholders

Press releases Interviews Brochures/printed material Social Media

Public Relations Channels

Warranty: extended guarantee on product Rebate: money back from purchase after

sale Maintenance agreements

After Sale Promotions

Coupons: generate immediate response Product Placement: incorporating brands

into popular media◦ Example

Sales Promotion