Key Project Showcase

Luyi Wu

Activation Group

2012.5 ～ 2015.5 Activation Group [Senior Account Executive]

Key Project Showcase:⁻Swatch Art Piece Hotel 3rd Anniversary⁻Montblanc Boheme Parade Grand Launch⁻Cartier Time Art Exhibition Grand Opening Party⁻Blancpain Retailer Seminar & 50 Fathoms Event⁻Monblanc Black & White Week Exhibition and Gala Dinner⁻Cartier Collection Shenyang Exhibition Grand Opening and Gala Dinner ⁻Grazia Italian Summer Garden VIP Gala Dinner⁻Dior Homme 2014 AW Fashion Show and After Party⁻Giorgio Armani Shanghai IFC Store Trunk Show⁻Dior Shanghai Press Presentation⁻Esprit Dior Exhibition⁻Chopard VIP Gala Dinner

Roles and Responsibilities in Project Management:⁻Client communication / Team leader⁻Proposal / Quotation development⁻Budget control and P&L optimisation⁻Vendor management (venue, production, F&B, performance, logistics)⁻Internal communication and coordination (design, production, execution)⁻Onsite manpower allocation and management⁻Onsite overall control (manpower allocation, execution management, quality control and time management)Company Website: http://www.activation-group.com/#/index

Swatch Art Piece Hotel 3rd AnniversaryOctober, 2014, Shanghai

Client: SWATCH, Swiss headquarterKey challenges: deliver a huge event in 1 day including press conference, street painting show on the Bund, and after party of 600pax in a 7-floor building to coordinate 10 kinds of performance happening in the floors; work directly with brand headquarter and preparation done in only 1 month; gained great feedback by brand client

Montblanc Boheme Parade Grand Launch & Press ConferenceAugust, 2014, Shanghai

Client: MAZARINE LA MODE EN IMAGES, FranceKey challenges: deliver an event to launch a female line for this male-focused brand to change the image, including press conference and grand launch in one day with 600 guests; work with French event agency and communicate through email in English whole way and prepare the project in a tight timeline only within 1 month; complicated launch parade with double 360’ video projection and mapping, live band, dancing, model show

Cartier Time Art Exhibition Grand Opening Party & Press ConferenceJuly, 2014, Shanghai

Client: Cartier, Richmont Group, ChinaKey challenges: an artistic and government background event done with French Embassy for 20th Anniversary with complicated communication process with the government

Blancpain Retailer Seminar & 50 Fathoms EventJune, 2014, Sanya

Client: Blanpain, Swatch Group, ChinaKey challenges: a series events happening in 4 days with different sectors on each day; complicated communication with different client internal departments including marketing, retail, HR as the event including retailer seminar and VIP gala with only 1 month for event planning and preparation; big challenges in rundown arrangement and manpower allocation

Monblanc Black & White Week Exhibition & Gala DinnerApril, 2014, Shanghai

Client: Montblanc, Richmont Group, ChinaKey challenges: deliver an event to re-gain high attention from the media and the public of this low-key brand; complicated communication with different client internal departments including marketing, PR, VM to work out an exhibition according to brand story and product emphasis on this season within 1.5 month for event planning and preparation;

Cartier Collection Shenyang Exhibition Grand Opening & Gala Dinner September, 2013, Shanghai

Client: Cartier, Richmont Group, ChinaKey challenges: an artistic and government background event as a world-wide series exhibition focused on brand history and antique pieces; complicated communication with government background venue; need to combine brand character with traditional Chinese style and link VIP gala’s program with SY local features to maximize the cultural and artistic elements of the brand

Grazia Italian Summer Garden VIP Gala DinnerJuly, 2013, Shanghai

Client: GRAZIA, ChinaKey challenges: differentiate this event from events of previous years with a same theme “Italian Summer Garden” and work out a memorable event experience to deliver the easy chic style of the magazine; design interesting programs for the event to stimulate advertising clients of the magazine to continue the cooperation

Dior Homme 2014 AW Fashion Show & After PartyApril, 2013, Beijing

Client: Villa Eugénie & Dior, FranceKey challenges: deliver the first homme show of this brand in China; work with a leading French event agency to communicate for the event details pre-event for only about 1 month; work directly with Dior Homme French team for 4 days before event onsite for model casting, fitting, backstage preparation and local 3rd party coordination; achieve great praise and thanks from both agency and French client

Giorgio Armani Shanghai IFC Store Trunk ShowMarch, 2013, Shanghai

Client: Giorgio Armani, HongkongKey challenges: coordinate with brand client based in Hongkong and SH store manager; work with professional show director before event on modeling, styling, backstage preparation, etc; need to work out special programs and gimmicks to stimulate VIP guests to consume directly after the show

Dior Shanghai Press PresentationJanuary, 2013, Shanghai

Client: Atelier LUM, France & Dior, ChinaKey challenges: communicate with French event agency and local client to deliver a memorable press day for 3 lines of the brand including Couture, Homme, and Perfum for the 1st time

Esprit Dior ExhibitionDecember, 2013, Beijing

Client: Bureau Betak, FranceKey challenges: deliver an national scale exhibition with about 2000sqm in National Museum; complicated communication process with the government background venue; execute and work out high demanding production requests from French design house; prepare for almost half year

Chopard VIP Gala DinnerOctober, 2013, Shanghai

Client: Chopard, ChinaKey challenges: to deliver a unforgettable gala for brand VIPs according to brand story and product emphasis on this season; need to work for special design and interesting programs to motivate guests to consume directly onsite

Thanks!