lup footwear
DESCRIPTION
A small American footwear company came to us and asked up to design a trainer to fit into there product range, this is the trainer and booklet I producedTRANSCRIPT
footwear
lup
Co
nten
ts:
01 02 03 04 05
Sketches GAMood Board
Magazine Article
Final Design
lup
The Company and Brief.
Created in the summer of 2010 by three footwear designers (Luke, Daniel and Omar), lup
is sport and lifestyle footwear brand that focuses on creating timeless and innovative
footwear.
To design a ‘luxury ’ item of footwear that fits into there range of trainers, the only constraints we
had was the sole.
The process to my final ‘fashionable sports trainer ’ is as followed...
lup
InspirationNature
Brandlup
UserSports Fashion
01 Mood Board.
02 Sketches.
03 Final Design.
Waves inspired the ‘wave’ effect.
Air holes for circulation
Clear branding on the heel of the trainer
Materials.Sole - Rubber
Upper - Nylon
Middle - Gore-Tex
Tongue - Nylon
Details.- Strong and sturdy trainer,
made to withstand everday use.
- The EVA Midsole provides good arch support, adding
to the casual feeling.
- Rubber outsole for durability for a shoe that will provide that fashion edge.
Breathable meshBreathable mesh
1 2 3 4 5 6
A
B
C
D
A
B
C
D
1 2
Luke Croasdale
lup Project
DE1084
07/03/2013GA Drawing
Measurements (mm)
*based on mens size 9
120mm
275mm
120mm
80mm
40mm
155mm
100mm
By Luke Croasdale
footwear