lundquist, james osborne e sara rusconi. storytelling, i brand vivono di storie. 11° kwd webranking...
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le aziende vivono di prodotti e servizi…i brand vivono di storie.
Milano, 12 dicembre 2012
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2012-12-14 | 2
Group
The group has 150,000 employees in over 80 countries working with
passion and expertise to develop solutions for sustainable progress.
Their skills and commitment are the basis of our success. In fiscal year
2011/2012 we generated sales of €40 billion.
Innovations and technical progress are key factors in managing global
growth and using finite resources in a sustainable way. With our
engineering expertise in the areas of "Material", "Mechanical" and
"Plant", we enable our customers to gain an edge in the global market
and manufacture innovative products in a cost and resource efficient
way.
The basis for this is responsible corporate governance geared towards
long-term value growth. In an ever-changing business environment we
are continuously evolving our company to enable us to meet the global
challenges of the future with innovative solutions.
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2012-12-14 | 3
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2012-12-14 | 4
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Cosa significa “raccontarsi”
Descrivere
Qui e ora
Generale
Astratto
Passivo
3° persona
Mostrare
Dal passato al futuro
Particolare
Emozionale
Attivo
1° persona
VS
VS
VS
VS
VS
VS
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Chiarezza
Coerenza
Emozione
Come
raccontarsi
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Identificate i vostri valori
Focalizzatevi su ciò che vi rende
unici
Chiarezza
Coerenza
Emozione
Rompete i silos
Agite da catalizzatore
Raccontate tutto questo con
delle storie
Pensate in immagini