FASHION DESIGN

L.UN.A., Libera Università delle Arti, Piazza San Martino 4F Bologna Italy +39 051 0393690 +39 051 0393691 info@uniluna.com wwwuniluna.com

MASTER

Libera Università delle Arti, which has been offering specialist courses in the fields of fashion, design and communication and Marketing for over 10 years, is now recognised as one of the most well-qualified institutes in Italy for delivering precious skills which originate in tradition and the International accolade ‘Made in Italy’.

One of the fundamental characteristics of the L.UN.A. courses is the great relation with the real working world, through numerous workshop experiences on true projects/products in collaboration with the best Italian brands. Not only do students leave L.UN.A. with a diploma, they also hold a new CV made richer with precious professional experiences with which to face their future careers.

three-yeAr COUrSeS, MASter, SPeCIALS IN deSIgN, FAShION deSIgN, COMMUNICAtION & MArketINg

Studying and living in ItalyItaly is not only the home of fashion design par excellence, despite globalisation, it is also the location where the most prestigious manufacturing phases of top artisanship are completed; where the most specialised and skilled laboratories in the world are to be found. Only here can the best techniques be learned, the production of the best brands can be observed from the inside. With L.UN.A. students access the most prestigious factories and work aside the most skilled designers and artisans in the world.

the main Bologna school sits at the heart of Made in Italy production thus enabling fast travel to the main Italian cities, for example by train: Milan in 1h 15minsRome in 2hFlorence in 1hVenice in 1h 30mins

Our coursesL.UN.A. offers three-year courses, masters and specialist courses in:

FashionIndustrial DesignCommunication & marketingInternal architecture

Teaching locationsIstituto Curcio of rome, Language module for foreign studentsL.UN.A. Libera Università delle Arti - Bologna

Special activities Project workshops at Centro ricerche L.UN.A. - Imola Placement activities and meetings with company representatives at Lagente - Milan

TimingCourses start in JanuaryCourses end in Julythesis presentation in OctoberStage company in July / September

All didactic materials are supplied on-line by way of the L.UN.A. intra-net platform (Lunanet), which each student accesses with individual pas-sword. All software is supplied with licenses. All students must have a personal computer.The Masters Diploma will be conferred at the students’ final theses pre-sentations to those who pass the test and have accumulated sufficient credit points. Students with an absence rate of over 20% from program-med courses will not be admitted to the final exam.

EnrolmentApplications should be made as early as possible as limited places are given on a first come first served basis. the application form may be sent by email or by post.

UtilityPeriodically, L.UN.A. organises study trips to the main destinations of Ita-lian fashion and design. Students will have reserved seats at International fashion shows in Milan, Florence and Paris or entry to tradeshows and conventions dedicated to design and marketing. Visits are also planned to Venice, rome, Florence and Milan.Following conferment of the Masters Diploma, our Milan and Bologna offices will arrange each former student’s file so candidates may be absorbed into productive enterprise, professio-nal studios, and fashion houses across the world. More than 90% of our ex students find employment within a year of attaining their diploma.Centro ricerche Luna is available to ex students for combined deve-lopment of projects for new products and/or new businesses and accom-panies new professionals or entrepreneurs in starting up their production or commercial enterprise. Module of Italian for fashion design (100 hours)

CostsMasters courses €10,500.00 for Italian candidatesMasters courses €15,550.00 for foreign students (inclusive of the language module)Masters courses €13,650.00 for foreign students (excluding the language module)

MASTER FASHION DESIGN

Italian language course for fashion design ( 100 hours)Optional

the Italian module (LS) includes lessons of morphology and syntax as well as themed topics, which explore spe-cialist vocabulary concerning fashion, in order to acquire specific knowledge and skills for the following theoretical lessons. the lessons will take place at the language-multimedia lab and are alternated with workshops and group work. duration of the course: 2 months

Objectives and Topics

the study programme for fashion designers focuses on developing professional skills which will optimise all phases of the design process. Course work

covers all aspects of fashion: couture, designers, diffusion, the bridges between varieties of classics, modern, avant-garde and each section includes

novelty, commercial and basic attitudes connected to new behaviour, related themes and new mind-styles. The final portfolio will document each

student’s fashion identity and concerns the design developments that have been made: mission choices, concepts, key words, evocative patchwork of

cultural choices concerning materials, colours, emotions and “borrowing” language from artistic expression and media communication which represent

the present time. emotional and logical thinking cross a culture of the intangible and proceed to consider the timing and budget of each element in the

project from the drawings themselves to defining palettes, fabrics or other materials, to the initial evaluation of costs, designs and final design choices.

the course includes disciplines that investigate methods and tools necessary for carrying out the profession with the constant demand of “being at

the heart of your time”, encapsulating the values of being able to respond to fashion developments of new global mind-styles. Furthermore, computer

presentation of all course papers, the creation of an interactive archive and design of a personal web site provide a complete set of tools necessary to

a fashion designer.

MASTER FASHION DESIGN

Study PlanDoc = ex-cathedra lectures, Lab = laboratory activities, Tec = technical instruction.

Fashion Design DOC-LABA programme of training activities directed at achieving true professionalism through optimising all the elements forming the creative process that lies behind a fashion product; a journey across cultures of the tangible and the intangible, whose final objective is for each student/author to design an in-dividual fashion collection which responds to International megatrends and contain innovation within the sector.Based on real commissions, projects must include all typical aspects of fashion: couture, designer, diffusion, bridges connected to behavioural dif-ferences such as work wear, move wear, celebration wear, seduction wear, home wear, leisure wear, sportswear, and exemplify each step of project development from the drawing to the final piece, colours to fabrics, cost analysis and choice of final details.Subjects: History and Chronicles of Fashion, Design Methodology, Fashion Design Workshop 1, 2 and 3.

Applied Aesthetics DOC the interpretation of artistic and theoretic phenomena, which characterise the passing of the eras that we are experiencing, explores values, concepts, trends and transformations. the purpose of these studies is orientation in the universe of the countless words that sit at the heart of fashion, under-standing the meanings of the most important expressions. Analysis begins from the experience of what meanings are and progresses to elaborating a thought; to understanding, through artistic experiences, what beauty and european and non-european aesthetics are; the theories of sensory per-

ception, colour, photography, dance, fashion and how to learn to “read” an object and the meaning of designing.Subject: Applied Aesthetics.

New Technology DOC-LABAn operative process for archiving information, managing materials, data-bases with a functional interface through to the articulated communication of the internet. the relationship between information, communication and technology: information technologies, hardware, software and operative sy-stems; the choice of suitable technologies to each specific application; text and image elaboration, creation of interactive multimedia; the relationship between management software, multimedia and web. An interactive archive is produced to manage project materials and operative connection with other players in the process. The final result provides students with a database of their portfolio in the form of an interactive archive for their professional career, and their own web site and computer presentation of a real commissioned project and show-reel.Subjects: computer graphics, database, virtual prototyping, cad for fashion.

Marketing / Societing DOCthe course begins with an analysis of a collection of differences between traditional marketing of “consumer” products and marketing of products/services with a high input of know-how. general principles of marketing se-parate products into convenience goods, shopping goods, speciality goods, the brand, contact network, how to harness ideas for new business; further-more, communication tools for acquiring new clients and communicating to sell. This is a new professional figure of strategic and creative marketing

dedicated to the fashion and brand creation systems through an integrated process applies to its components in research of three identities: brand, product and distribution. Its purpose is to develop new skills which “dress” products with the intangible qualities required by the fashion phenomena.Subjects: Fashion Psychology, Marketing 1.

Creative Communication DOC-LABthe course begins with an investigation into techniques of communication itself and develops into the communication of ‘the other’ through learning about the tools that are necessary to new fashion designers, today known as “anthropologists of the present”. knowing how to foresee contempora-ry mind-styles, thus new attitudes, keeping projects at the “heart of your time”, acquiring knowledge about critical instruments for interpreting the concepts behind well-established brands and those behind personal style are the objectives of the course. It adopts the language of communication: elaboration of evocative vision, key words of the project, International me-gatrends and analysis of symbol systems and artificial signs of the body to design Fashion as it is recognised as one of the most powerful instruments of communication.Subjects: megatrends & mind-styles, identity communication.

Graphic Computer TECthis is where students are taught to use Adobe Photoshop, Indesign, Il-lustrator, Dreamweaver and other graphic programmes finalised at repre-senting Fashion design projects, considering the elaborations of all project components: from the initial sketches to final drawings; from concept to de-tail. Furthermore, experience of lay-outs through computer graphics is the instrument for realising the identity book, finalised at documenting elaborated

projects: database interface design and interactive archive of all research completed that also document the evocative elements of the concepts; de-sign of each student’s personal home page and web site for self communi-cation and connection to New technology.Subjects: computer graphics 1 and 2 and web design.

PROJECT LABORATORIESduring the Master in Fashion design, students will be offered real project briefs to perform for Italian companies and trademarks, from a minimum of three to a maximum of six projects. these projects will also concern the production of fashion accessories. the laboratories, organised in the form of workshops are assisted by tutors, specific consultants and company per-sonnel involved in the work.

VISITINGWeekly lectures will be given by visiting designers, entrepreneurs and well-known professional figures in the sector, who will illustrate their experien-ces and meet the students to discuss future professional opportunities.

Complimentary SubjectsCourse students have free access to all other courses which are activated during the academic year; other Masters and three-year courses. Should students feel they would like to improve in subjects that are not included in the programme they may ask to attend complementary courses of their choice; for example history of Costume and Fashion, which is included in the three-year course, is not part of the Fashion design course but may be attended by other students. Other examples may include courses of “fashion representation” or “pattern design”. given the intensity of the programme of complementary courses the avoidance of schedule over-lapping is not guaranteed.

L.UN.A., Libera Università delle Arti, Piazza San Martino 4F Bologna Italy +39 051 0393690 +39 051 0393691 info@uniluna.com wwwuniluna.com

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