THIS IS MY WORK 2010.

hello!take a look at my online folio

www.lukebailey.c

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PRINT DESIGNGood design keeps the user happy, the manufacturer in the black and the aesthete unoffended.

— Raymond Loewy.

Doctor Q is AMA Queenlsland’s bi-monthly

publication for its members. Written and

produced in-house, the magazine includes

a comprehensive summary of current affairs

and issues of medico-political significance.

I am the designer responsible for the design

and assembling of the whole 60 page

magazine.

60 PAGE MAGAZINE

DOCTOR Q

and’s bi-monthly

Visit the online version athttp://doctorqonline.realviewtechnologies.com/

AMA Queensland Membership Magazine

THIS ISSUE: AMA Queensland’s War on Waste | Introducing Doctors’ Union Queensland

AROUND THE REGIONS2010: CHALLENGES AND OPPORTUNITIES

FREE TO AMA QUEENSLAND MEMBERS

MEDICAL RECORDS Your questions answered

MA

RC

H 2

01

0 .

Vo

l 6

7

Australia’s Ageing Population

OBITUARIES • Dr Nicholas Nicolaides

• Dr Ian Chenoweth

THE NEW APPLE iPAD

MANDATORY REPORTING

2.7 workers

per retiree

4.0 workers

per retiree

7.5 workers

per retiree

WHAT HAPPENS WHEN MORE THAN

250,000 BABY BOOMERS TURN 65?

2050NOW1970

D THE REGIONSCHAAALLLENGES AND OPPORTUNITIES

EDIMEM CAL RECORDS

Yoouur quY estions answered

MA

R

Population

2.7 workers

per retiree

WHENNN MORE THAN

OMEERRS TURN 65?

2050

Visit the ohttp://do

Doctors Union Queensland is a branch of the AMAQ set-up to assist

salaried doctors employed by Queensland health. The style guide includes

graphic elements for all stationary, marketing material and a concept for the

website.

STYLE GUIDE

DOCTORS UNION QUEENSLAND

Doctors’ Union Queensland is a specialised doctors unit of the Queenlansd Public Sector Union (QPSU)

PHONE: 1300 365 155

FAX: (07) 3017 6229EMAIL: enquiries@doctorsunionqld.com.auWEB: www.doctorsunionqld.com.au

ADDRESS: 88 L’Estrange Terrace, Red Hill QLD 4059

POST: PO Box 123 Red Hill 4059 spppppeeecppp iaccctttoor Uc

With Compliments

Doctors’ Union Queensland is a specialised doctors unit of the Queenlansd Public Sector Union (QPSU)

PHONE: 1300 365 155

FAX: (07) 3017 6229EMAIL: enquiries@doctorsunionqld.com.auWEB: www.doctorsunionqld.com.au

ADDRESS: 88 L’Estrange Terrace, Red Hill QLD 4059

POST: PO Box 123 Red Hill 4059

JOHN SMITH

PHONE: 1300 365 155FAX: (07) 3017 6229

EMAIL: enquiries@doctorsunionqld.com.auWEB: www.doctorsunionqld.com.au

88 L’Estrange Terrace, Red Hill QLD 4059

PO Box 123 Red Hill QLD 4059

Doctors’ Union Queensland is a specialised doctors unit of the Queenlansd Public Sector Union (QPSU)

Visit the online concept version at http://www.amaq.com.au/gdesign/9105_duq/duq_website.html

The AMA Queensland Member Benefits booklet is designed

to be a comprehensive reference to all the benefits that

membership brings. A 60 page DL brochure and website

concept was produced.

MEMBER BENEFITSAMA Queensland

2010

AMA Queensland: Your Association. Your Say.

Coming together is a beginning Keeping together is progress

Working together is success – Henry Ford

AMA QUEENSLAND MEMBER BENEFITS

AMA QUEENSLAND MEMBER BENEFITS

Visit the online concept version at http://www.amaq.com.au/gdesign/9164_amaq/amaqwebsite.html

It was enjoyable to mix two of my hobbies, coffee and design.

Corporate coffee solutions needed to combine their range of coffee

products, vending machines and coffee machines into one seamless

identity. Coffee coloured backgrounds with seams or royal red suited

the warms and quality of the company and their products.

CORPORATE IDENTITY

CORPORATE COFFEE SOLUTIONS

A major player in the growing heavy transport sector, Hamelex white need to stamp their

name in the industry. Aiming to depict strength, masculinity as well as simplicity, I decided

to go for the fail safe red white and blue and focus on the product images themselves. A

rugged main header font gives the impression of tough unbreakability.

CORPORATE IDENTITY

HAMALEX WHITE

Fuwa KHitch is a multi-national company that supplies drive train parts for trucks and large

transport vehicles. All their products needed to be collated in an easy to reference catalogue.

Complete with instructions , graphs, stats and most importantly high quality images the finished

product was a good example of a large, comprehensive publication with appeal and simplicity.

40 PAGE CATALOGUE

FUWA K HITCH

G Spices are spices with a difference. They offered very exotic tastes and were after a very

colourful campaign to showcase their product. Taking inspiration from Mexican colour pallet we

designed a TV, web and print campaign that reflected the vibrancy needed for the occasion.

MARKETING CAMPAIGN

G SPICES

Good design is obvious. Great design is transparent.— Joe Sparano

AMA QUEENSLAND CAR BUYING SERVICE

PRIME CREATIVE

Queenland car broker - 2010

Melbourne based graphic design and magazine publisher

A good logo should communicate a company correctly, in the shortest possible time and with the greatest possible impact on memory.

LOGOS

DAILY CUP

Melbourne coffee supplies merchant

YOUR shirt

MADISON FURNITURE

TALTARNI

HOMES IN FOCUS

YOUR SHIRT WEBTOO CREATIVE

CAKES AMOUR

DOCTORS UNION QUEENSLAND VEND FRESH

MADISON FURNITURE

INTERNATIONAL TRUCK TRAILER AND EQUIPMENT SHOW

Cellar Door logo for a winery located in the Pyrenees wine region of Victoria - 2009

AMA Queensland monthly members magazine - 2009

Online custom shirt supplier - 2009 Web design company - 2008

Speciality cake and cupcake designer - 2009

Union for Doctors in Queensland - 2009 Coffee vending machine company - 2007

Brisbane based furniture company - concept 2009

World renowned truck and ancillary show at the Melbourne Show Grounds

websites & email newsletters

ONLINE MEDIADesign is where science and art break even.

— Robin Mathew.

www.sportzprint.com.au

I was appointed to develop the identity and new website for the screen

printing company Sportzprint. The main focus was on combining an

inviting tone with the company’s focus on great products, with a cutting

edge shopping cart capability.

The result is a simple, usable and engaging website that provides quick

access to all required information for current and potential customers.

www.milduraweddings.com.au

I was commissioned to develop an online identity and design style to match

an existing bridal magazine, Mildura Brides. The design of the magazine

was elegant simplicity, which needed to be expressed by the site style,

imagery and content.

A clean and soft style was developed to ensure continuity of the magazine’s

identity while keeping an ease of use for online visitors. The site also hosts a

Flash built online version of the complete magazine and an online members

section.

www.urmildura.com.au

UR Mildura is a manufacturer and exporter of grape harvesters. The company

has experience extremely quick growth as an exporter and thus needed to

present well to overseas clients.

The website needed to showcase all of the manufacturing skill that UR Mildura

possessed and present a solid, trustworthy appearance to clients - some

of whom they would never see face to face but would outlay hundreds of

thousands of dollars. The result is a site that denotes warmth and honesty

whilst possessing a corporate feel.

www.focusconsulting.com.au

Focus Consulting provide a vital financial and taxation service to

small businesses in Northern Victoria. The website is designed to

offer access to information on financial services that help clients

and businesses.

The design reflects the fact that this is site dealing professionals

and the financial sector. The clean tone and graphics reinforce the

general feeling of trust. It also helps in creating the kind of honest

communication of information where clients are more likely to

invest important services.

www.ultrauto.com.au

Ultra Automotive is a supplier of lighting technology for the automotive

industry. I was appointed to design the new website that showcases the

extensive services and products offered by Ultra Auto.

The main task was to create a visually compelling site, while offering the

required information offered in their extensive catalogue of products. The

end result managed to showcase this entire range of products as well as

offer easy to access information on their range of support services.

www.oscarsshoes.com.au

www.sunrays iahear ing.com.au

www.zoompr int .com.auwww.vawdrey.com.au

www.hi l lcornergardens.com.au

OTHER SITES

www.cakesamour.com.au

EMAIL TEMPLATESAll emails are tested to render properly in all the major email programs, like Outlook 2007, Lotus Notes, Gmail, and more.

AMAQ Online News is a fortnightly email newsletter

sent out to all members. Online News notifies

members of latest news and events in the medical

profession.

CHECK IT OUT ONLINE

http://www.amaq.com.au/gdesign/

9174_on/9174onlinenews.html

The National Awards Subscription Newsletter gives

pertinent policy and workplace relations information

for members.

CHECK IT OUT ONLINE

http://www.amaq.com.au/

gdesign/9166nasn/9166nasn.html

Real Deals notifies members of all the benefits

and discounts available to AMAQ members.

CHECK IT OUT ONLINE

http://www.amaq.com.au/gdesign/

9138_rd/9138realdeals.html

Scalpel is a bi-monthly email newsletter for

medical students, interns and residents.

CHECK IT OUT ONLINE

http://www.amaq.com.au/gdesign/

9143_sc/9143scalpel.html

ONLINE NEWS SCALPEL NAS NEWSLETTER REAL DEALS

CONTACT ME

M: 0403 883 071

604/20 Playfield St, Chermside Q 4032

email@lukebailey.com.au

www.lukebailey.com.au