LudicDesign

UNDERSTANDING THROUGH VISUAL EXPLANATION

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Wha

t is I

nfor

mat

ion

Desig

n?

How We Work

Case StudiesCollaborative Working

Desig

nin

g an In

itiative

Bringin

g the Futu

re to Life

Our Track Record

Contact

ABOUT THIS REPORT

This report is intended to be a visual introduction to our work. Because a lot

of what we do is commercially sensitive, we decided to practice what we preach

and create some brand new information graphics to illustrate our case studies. We’ve also tried to eschew the normal

corporate lists and tables and bring our story to life in a more visual way.

We hope you enjoy our efforts.

LD

Hello. We’re Ludic Design,a multidisciplinary Information Design Consultancy

Our work is about creating understanding through visual communication. We’re part of The Ludic Group, an international organisation which has been working with a portfolio of blue-chip clients from around the world for more than five years.

We use information design, graphics, films, animations and new media to help you communicate to multiple audiences from customers to workforces.

We’d like to take this opportunity to introduce you to what we do...

6 Ludic Design – What Is Information Design?

Information design can directly benefit the bottom line...

By allowing quicker and better decisions;By clarifying organizational and project strategies;By revealing the value of a company’s products or services;By exposing anomalies in data.

What Is Information Design?(and why you need it)

Information design plays a vital role in making complex information easy to understand and use.It is a rapidly growing discipline which emerged in response to a need to understand and use such things as forms, legal documents, signs, technical information, operating/assembly instructions and is of particular importance in a world dominated by online systems and applications.

Information designers use typography and graphic design to organise and articulate information in a way that makes it easy to understand and attractive but they also employ skills in process and systems analysis to understand the communication needs of a project. They understand that documents have contexts. They exist in real organisations and have real jobs to do. To make them work may well mean changing the way the organisation works as well as

changing the way a document looks and reads. It may mean adding new, or removing existing, documents, or changing the way information moves - for instance from paper to electronic means. It means being ready and able to measure the business impact of new ways of doing things.

The discipline of information design is a user-centred one. Usually, it is iterative - design solutions are tested and modified repeatedly. Sometimes the testing is local and informal; sometimes a project justifies formal and extensive usability testing and evaluation. In this way information designers serve the needs of both information providers and information users. They consider the selection, structuring and presentation of the information provider’s message in relation to the purposes, skills, experience, preferences and circumstances of the intended users.

From reducing costs to making life easier for customers, good information design is crucial to the success of businesses. As customer communication becomes ever more complex, with brand values informing everything from letters, forms, call-centre dialogues and shop-floor conversations, the role of clear and consistent messaging and understanding becomes increasingly important.

Internally, applying information design principles to documents such as forms, spreadsheets, databases and reports helps to ensure the efficient and effective gathering, processing and dissemination of information. Decision-makers in particular, benefit from clear internal reports and presentations.

How we work

Who we are

Business analystsResearchersArt DirectorsDesignersIllustrators

1

Our approach is content driven; we work with you to analyse your data, business objectives and audience We help our clients with challenges such as visualising data, envisioning the future or explaining complex ideas We work iteratively with you to create the right assests to communicate what you want to say.

1

2

3

What we create

ReportsBooksPresentationsDiagramsIllustrationsMaps and schematicsLarge format graphicsInteractive InstallationsAnimationsDigital media and web

3What we work on

BrandingOnline toolsWebinarsPresentation materialsStrategy visualisationsSystems diagramsBig-Picture visualsTraining materialsExhibitions

2

Ludic Design – How We Work 7

6 Ludic Design – What Is Information Design?

Information design can directly benefit the bottom line...

By allowing quicker and better decisions;By clarifying organizational and project strategies;By revealing the value of a company’s products or services;By exposing anomalies in data.

What Is Information Design?(and why you need it)

Information design plays a vital role in making complex information easy to understand and use.It is a rapidly growing discipline which emerged in response to a need to understand and use such things as forms, legal documents, signs, technical information, operating/assembly instructions and is of particular importance in a world dominated by online systems and applications.

Information designers use typography and graphic design to organise and articulate information in a way that makes it easy to understand and attractive but they also employ skills in process and systems analysis to understand the communication needs of a project. They understand that documents have contexts. They exist in real organisations and have real jobs to do. To make them work may well mean changing the way the organisation works as well as

changing the way a document looks and reads. It may mean adding new, or removing existing, documents, or changing the way information moves - for instance from paper to electronic means. It means being ready and able to measure the business impact of new ways of doing things.

The discipline of information design is a user-centred one. Usually, it is iterative - design solutions are tested and modified repeatedly. Sometimes the testing is local and informal; sometimes a project justifies formal and extensive usability testing and evaluation. In this way information designers serve the needs of both information providers and information users. They consider the selection, structuring and presentation of the information provider’s message in relation to the purposes, skills, experience, preferences and circumstances of the intended users.

From reducing costs to making life easier for customers, good information design is crucial to the success of businesses. As customer communication becomes ever more complex, with brand values informing everything from letters, forms, call-centre dialogues and shop-floor conversations, the role of clear and consistent messaging and understanding becomes increasingly important.

Internally, applying information design principles to documents such as forms, spreadsheets, databases and reports helps to ensure the efficient and effective gathering, processing and dissemination of information. Decision-makers in particular, benefit from clear internal reports and presentations.

How we work

Who we are

Business analystsResearchersArt DirectorsDesignersIllustrators

1

Our approach is content driven; we work with you to analyse your data, business objectives and audience We help our clients with challenges such as visualising data, envisioning the future or explaining complex ideas We work iteratively with you to create the right assests to communicate what you want to say.

1

2

3

What we create

ReportsBooksPresentationsDiagramsIllustrationsMaps and schematicsLarge format graphicsInteractive InstallationsAnimationsDigital media and web

3What we work on

BrandingOnline toolsWebinarsPresentation materialsStrategy visualisationsSystems diagramsBig-Picture visualsTraining materialsExhibitions

2

Ludic Design – How We Work 7

C-SUITE

LEADERSHIP

MANAGEMENT

BUSINESS

61 3

1

10504 22

2

59 18

3

26 8

4

64 4

5

9222 35

6

3 4

7

11402 20

8

OPERATING MODEL / TRANSFORMATION VISION >> large format posters

SENIOR LEADERSHIP CON

FERENCE >> real-tim

e documentation

CULTU

RE CH

AN

GE W

OR

KSHO

P >> graphic facilitation

CUSTOMER EXPERIENCE / OPERATING EFFEICIENCY “DAY IN THE LIFE OFS” >> interactive motion graphics

GLOBAL TRANSFORMATION >

> la

rge

form

at p

oste

rs

GLO

BAL

TRAN

SFO

RMAT

ION

>>

larg

e form

at poste

rs

DEC

ISIO

N-M

AKI

NG

WO

RKS

HO

P

DECISION-MAKING WORKSHOP

3

4

2

18

7

6

5

Ludic

Ludic Design were commissioned by a transatlantic energy company to assist with a large organisational transfor-mation programme. We worked with different teams within the company to produce information-driven commu-nication for multiple audiences from board-level decision making panels to employees and investors. The key challenge of the project was to bring to life very technical and process-based data to highlight the role of staff and customers within the transformation.

This 9 month project included de-sign of a large number of information graphics across print and digital me-dia as well as real-time documentation during workshops and conferences in the UK and the US.

ABOUT THE GRAPHIC

(This page) The number of people we worked with at different levels across each stages of the project .

(Opposite page) A visual mapping of all emails and telephone calls to the US and UK during the project.

4 Ludic Design – Collaborative Working

Collaborative WorkingCASE STUDY

Ludic Design – Collaborative Working 5

phone conversationconference call (dot = caller)email sent

UNITED KINGDOMUNITED STATES OF AMERICA

C-SUITE

LEADERSHIP

MANAGEMENT

BUSINESS

61 3

1

10504 22

2

59 18

3

26 8

4

64 4

5

9222 35

6

3 4

7

11402 20

8

OPERATING MODEL / TRANSFORMATION VISION >> large format posters

SENIOR LEADERSHIP CON

FERENCE >> real-tim

e documentation

CULTU

RE CH

AN

GE W

OR

KSHO

P >> graphic facilitation

CUSTOMER EXPERIENCE / OPERATING EFFEICIENCY “DAY IN THE LIFE OFS” >> interactive motion graphics

GLOBAL TRANSFORMATION >

> la

rge

form

at p

oste

rs

GLO

BAL

TRAN

SFO

RMAT

ION

>>

larg

e form

at poste

rs

DEC

ISIO

N-M

AKI

NG

WO

RKS

HO

P

DECISION-MAKING WORKSHOP

3

4

2

18

7

6

5

Ludic

Ludic Design were commissioned by a transatlantic energy company to assist with a large organisational transfor-mation programme. We worked with different teams within the company to produce information-driven commu-nication for multiple audiences from board-level decision making panels to employees and investors. The key challenge of the project was to bring to life very technical and process-based data to highlight the role of staff and customers within the transformation.

This 9 month project included de-sign of a large number of information graphics across print and digital me-dia as well as real-time documentation during workshops and conferences in the UK and the US.

ABOUT THE GRAPHIC

(This page) The number of people we worked with at different levels across each stages of the project .

(Opposite page) A visual mapping of all emails and telephone calls to the US and UK during the project.

4 Ludic Design – Collaborative Working

Collaborative WorkingCASE STUDY

Ludic Design – Collaborative Working 5

phone conversationconference call (dot = caller)email sent

UNITED KINGDOMUNITED STATES OF AMERICA

CASE STUDY

BRANDING

PROGRAMME DESIGN

WORKSHOP MATERIAL

DEPLOYMENTS

MANUAL

high resolution (9)

low resolution (9)

document (9 pages)

pictograms (18)

indexing system guidelines (3)

indesign documents (5)

powerpoint documents (5)

word documents (1)

LOGO

GUIDELINES

INDEXING SYSTEM

DOCUMENT TEMPLATES

PROJECT

DELIVERABLE

ASSET (FRONT PAGE)

ASSET

PAGE

KEY

stage A (3)

stage B (3)

stage C (3)

stage E (3)

stage F (4)

stage G (6)

stage H (2)

document (9 pages)

stage D (2)

METHODOLGY

CUSTOMER JOURNEY

document (25 pages)

WORKSHOP 1

presentation (15)

WORKSHOP 2

assignment (18)

templates (8)

tools (8)

system mapping ‘current state’ (2)

system mapping ‘ future state’ (6)

system mapping ‘ future state’ (6)

system mapping ‘current state’ (1)

hypothesis document (12 pages)

DOCUMENT 1

DOCUMENT 2

manual document (112 pages)

MANUAL

4000*

NUMBER OF PEOPLE ENGAGED

£16m*

REALISEDBENEFITS

400%*

OPTIMISEDPROCESS

Designing an Initiative

6 Ludic Design – Designing an initiative

We were approached by a global IT services company to act as the design team for to introduce new best prac-tice operating procedures across the organisation. The initial challenge of the project was to raise awareness and gain buy-in of employees and senior leadership.

Ludic Design developed branding and guidelines for all programme collat-eral, including a referencing system that allowed quick and simple iden-tification and categorisation of docu-ments. As the project progressed, we worked with them in developing a new methodology for accelerating the roll-out the programme. Design outcomes included processes and materials for workshops, strategies for communicat-ing dynamic information in the work-place and tools for collaborative map-ping and data capture.

As a result of our involvement, the client were able to accelerate pro-gramme deploymenttime by 400%, and increased the effectiveness of the programme to enable the realisation of bottom line benefits totally £16m [opex] per annum.

ABOUT THE GRAPHIC

A visual breakdown of all of the items designed during the course of the engagement, from project phases to deliverables to assets and the number of pages produced.

* Target to be reached by 2012

Ludic Design – Designing an initiative 7

CASE STUDY

BRANDING

PROGRAMME DESIGN

WORKSHOP MATERIAL

DEPLOYMENTS

MANUAL

high resolution (9)

low resolution (9)

document (9 pages)

pictograms (18)

indexing system guidelines (3)

indesign documents (5)

powerpoint documents (5)

word documents (1)

LOGO

GUIDELINES

INDEXING SYSTEM

DOCUMENT TEMPLATES

PROJECT

DELIVERABLE

ASSET (FRONT PAGE)

ASSET

PAGE

KEY

stage A (3)

stage B (3)

stage C (3)

stage E (3)

stage F (4)

stage G (6)

stage H (2)

document (9 pages)

stage D (2)

METHODOLGY

CUSTOMER JOURNEY

document (25 pages)

WORKSHOP 1

presentation (15)

WORKSHOP 2

assignment (18)

templates (8)

tools (8)

system mapping ‘current state’ (2)

system mapping ‘ future state’ (6)

system mapping ‘ future state’ (6)

system mapping ‘current state’ (1)

hypothesis document (12 pages)

DOCUMENT 1

DOCUMENT 2

manual document (112 pages)

MANUAL

4000*

NUMBER OF PEOPLE ENGAGED

£16m*

REALISEDBENEFITS

400%*

OPTIMISEDPROCESS

Designing an Initiative

6 Ludic Design – Designing an initiative

We were approached by a global IT services company to act as the design team for to introduce new best prac-tice operating procedures across the organisation. The initial challenge of the project was to raise awareness and gain buy-in of employees and senior leadership.

Ludic Design developed branding and guidelines for all programme collat-eral, including a referencing system that allowed quick and simple iden-tification and categorisation of docu-ments. As the project progressed, we worked with them in developing a new methodology for accelerating the roll-out the programme. Design outcomes included processes and materials for workshops, strategies for communicat-ing dynamic information in the work-place and tools for collaborative map-ping and data capture.

As a result of our involvement, the client were able to accelerate pro-gramme deploymenttime by 400%, and increased the effectiveness of the programme to enable the realisation of bottom line benefits totally £16m [opex] per annum.

ABOUT THE GRAPHIC

A visual breakdown of all of the items designed during the course of the engagement, from project phases to deliverables to assets and the number of pages produced.

* Target to be reached by 2012

Ludic Design – Designing an initiative 7

2

3

3D NEON SIGNAGE

We developed a bespoke 3D typeface which was then constructed as a large hanging neon sign

WALL GRAPHICS

The exhibition featured the interior of a full scale

family house, requiring over 200m of wall mounted graphics

RFID ENABLED OBJECTS

Laser cut models of media devices were positioned throughtout the

space. Each one of these contained an RFID tag which could be read by

readers (4). When an object was swiped over these, projected information graphics

appeared on the walls of the room.

1

4

6

5

PRINTED TAKEAWAYS

Information about the exhibition and other Future Media projects in development were presented in a bespoke screen-printed cardboard laptop

DATA TABLE

Visitors could hold the RFID objects over a six metre projected surface which would ripple with related information

RFID READERS

Detected when a visitor used an RFID object and triggered animations

We were commissioned by a UK broad-caster to work alongside internal pro-ducers to create an immersive and in-teractive environment to communicate the client’s new 10 year “Future Me-dia” strategy. Our brief was to inform, engage and entertain staff nationwide with a travelling exhibition and de-sign material to create awareness of the exhibition and communicate the strategy.

We were involved from the start of the process, working on exhibition design and layout, communication, interac-tion design and art direction. This re-sulted in a consistent design approach that included bespoke 3D neon sig-nage, wall graphics, interactive exhib-its, laser cut RFID enabled objects and screen-printed packaging.

At every stage project owners were in-volved to ensure content and designs were aligned to the strategic message. The resulting outcomes provided an engaging experience that communi-cated future scenarios in a direct and tangible way and attracted thousands of visitors over a two week period.

ABOUT THE GRAPHIC

A diagramatic account of the different elements of the project.

Bringing the Future to Life

12 Ludic Design – Bringing the future to Life

CASE STUDY

Ludic Design – Bringing the future to Life 13

2

3

3D NEON SIGNAGE

We developed a bespoke 3D typeface which was then constructed as a large hanging neon sign

WALL GRAPHICS

The exhibition featured the interior of a full scale

family house, requiring over 200m of wall mounted graphics

RFID ENABLED OBJECTS

Laser cut models of media devices were positioned throughtout the

space. Each one of these contained an RFID tag which could be read by

readers (4). When an object was swiped over these, projected information graphics

appeared on the walls of the room.

1

4

6

5

PRINTED TAKEAWAYS

Information about the exhibition and other Future Media projects in development were presented in a bespoke screen-printed cardboard laptop

DATA TABLE

Visitors could hold the RFID objects over a six metre projected surface which would ripple with related information

RFID READERS

Detected when a visitor used an RFID object and triggered animations

We were commissioned by a UK broad-caster to work alongside internal pro-ducers to create an immersive and in-teractive environment to communicate the client’s new 10 year “Future Me-dia” strategy. Our brief was to inform, engage and entertain staff nationwide with a travelling exhibition and de-sign material to create awareness of the exhibition and communicate the strategy.

We were involved from the start of the process, working on exhibition design and layout, communication, interac-tion design and art direction. This re-sulted in a consistent design approach that included bespoke 3D neon sig-nage, wall graphics, interactive exhib-its, laser cut RFID enabled objects and screen-printed packaging.

At every stage project owners were in-volved to ensure content and designs were aligned to the strategic message. The resulting outcomes provided an engaging experience that communi-cated future scenarios in a direct and tangible way and attracted thousands of visitors over a two week period.

ABOUT THE GRAPHIC

A diagramatic account of the different elements of the project.

Bringing the Future to Life

12 Ludic Design – Bringing the future to Life

CASE STUDY

Ludic Design – Bringing the future to Life 13

Our Track Record...

ABN Amro

Accenture

Baltic

Bankinter

BASF

Barclays

BBC

BP

Brit Insurance

BT

Department of Work and Pensions

Dubai Government

Duke Corporate Education

Ernst & Young

Fujitsu

GlaxoSmithKline

HBOS

ICI

ING

Immigration Services

KPMG

Liverpool Biennale

Lloyds TSB

London School of Economics

McKinsey

Monitor Group

National Grid

Nestle

Nokia

O2

Ofcom

PriceWaterhouseCoopers

Prudential

Royal College of Art & Design

University of Cambridge

Vodafone

Clients

14 Ludic Design – Our Track Record...

Sectors

Government

Pharmaceuticals

Education

Financial Services

Professional Services

Telecommunication & Media

Energy & Chemicals

Culture

12%

5%

12%

26%

13%

18%

9%

5%

International Work

Boston

New York

San Jose

Lima

Rio De Janero

Paris

Dresden

Frankfurt

Hamburg

Barcelona

Dublin

London

Amsterdam

Copenhagen

Brussels

Madrid

Cape Town

Johannesburg

Dubai

Bangalore

Mumbai

New Delhi

Beijing

Hong Kong

Bangkok

Melbourne

Sydney

Ludic Design – Our Track Record 11

1 4 9

105

6

7

8 11

12

13

14

15

16

17

2

3

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

Our Track Record...

ABN Amro

Accenture

Baltic

Bankinter

BASF

Barclays

BBC

BP

Brit Insurance

BT

Department of Work and Pensions

Dubai Government

Duke Corporate Education

Ernst & Young

Fujitsu

GlaxoSmithKline

HBOS

ICI

ING

Immigration Services

KPMG

Liverpool Biennale

Lloyds TSB

London School of Economics

McKinsey

Monitor Group

National Grid

Nestle

Nokia

O2

Ofcom

PriceWaterhouseCoopers

Prudential

Royal College of Art & Design

University of Cambridge

Vodafone

Clients

14 Ludic Design – Our Track Record...

Sectors

Government

Pharmaceuticals

Education

Financial Services

Professional Services

Telecommunication & Media

Energy & Chemicals

Culture

12%

5%

12%

26%

13%

18%

9%

5%

International Work

Boston

New York

San Jose

Lima

Rio De Janero

Paris

Dresden

Frankfurt

Hamburg

Barcelona

Dublin

London

Amsterdam

Copenhagen

Brussels

Madrid

Cape Town

Johannesburg

Dubai

Bangalore

Mumbai

New Delhi

Beijing

Hong Kong

Bangkok

Melbourne

Sydney

Ludic Design – Our Track Record 11

1 4 9

105

6

7

8 11

12

13

14

15

16

17

2

3

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

If what you saw in this report looks interesting to you or want to find out more about Ludic Design then please do not hesitate to contact us for more information.

Ludic Design Limited

Matthew FallaManaging Director

m: +44(0)79 5028 8352e: matthewfalla@ludicgroup.com

Christian ThümerCreative Director

m: +44(0)79 6688 0583e: christianthumer@ludicgroup.com

24-26 Fournier StreetLondon, E1 6QEUnited Kingdom

Contact Us