lucky halim portfolio 2013
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Lucky Halim
Portfolio 2013
Lucky Halim
Portfolio 2013
Hello, my name is Lucky Halim.
I just graduated from Binus School of Design.
I’m a visual communication designer.
let’s starthope you like it...
CV & Portfoliothis is my
06 20
19 61
PERSONA{ personality and role }
PROJECT{ portfolio }
1 2
TABLEOFCONTENTS
Chapter 1
Chapter 2
Chapter 3
*
Table of Contents04 |
62
82
PLAY{ exploration }
3
PORTFOLIO2013
Lucky Halim
Table of Contents 05|
November 23, 1991
I fell into this world.
Living the life, walking along with the time.
Eat. Sleep. Dream. Pray. Love.
Think. Learn. Question. Work. Play. Design.
Past. Present. Future.
*
1chapter
{ }
v i s u a l
c o m m u n i c a t i o nas a
d e s i g n e r
SONA
PER
there is always a
beginningand an
endingbut an ending means
a new beginning
Chapter 1: Persona08 |
totality, hardworker, on time,
well prepared
books, photography, pattern,
science, technology, geometry,
music, comedy
forgetful, anxiety
solution: make notes and
prepare well
liar, too hot weather, traffic jam
{ Strength }
{ Like }
{ Weakness }
{ Dislike }
{ P E R K E N A L K A N }
PERSONALDETAIL
SOCIAL MEDIA
NAME
Lucky Halim
Jakarta, November 23, 1991
Jl. Banyo 1 blok A no. 7,Kelapa Gading, North Jakarta
BIRTH
ADDRESS
0899 872 1404MOBILE
Lucky Halim luckyhalim
@luckyhalim luckyhalim
Lucky Halim luckyhalim
luckyhalim bahasavisual
1995
1997
2003
2006
2009
RuthKindergarten
Tunas Karya 1Primary School
Tarakanita 4Junior High School
Fons Vitae 1 (Marsudirini)Senior High School
Bina Nusantara UniversityVisual Communication Design
1997
2003
2006
2009
2013
FORMALEDUCATION
Cum Laude
2013
GRADUATED
Chapter 1: Persona12 |
Programming MemberFons Vitae 1 Computer Club
Internship Graphic DesignerAR&Co. (Augmented Reality & Co.)
2006 - 2008
2007 - 2008
2007 - 2009
2011 - 2012
2011 - present
September 2013
November 2013
MemberFons Vitae 1 Science Club
Tutorial Writerilmugrafis.com
Binusian Ambassador - MentorBinus Student Learning Community (BSLC)
Junior StaffJOY Community
ORGANIZATION
WORKING
EXPERIENCES
EXPERIENCES
Education & Experience 13|
COMITTEEEXPERIENCES
2010
2011
2012
2013
Sixth NEO - Liaison Officer
PMB KMK Binus - Documentation
KMK Weekend - Publication
Fresh ‘n Brite 2010 - Volunteer
“Matakami” Exhibition - Documentation
MRG Exhibition - Documentation
“Fotonesia” Seminar - Documentation
Retreat PLB “Slide To Unlock“ - Publication
Fresh ‘n Brite 2011 - Volunteer
Retreat SHDR “I’m Waiting for You“ - Documentation
Retreat SHDR Trust Me - Publication
JOY Anniversary 2012 - Publication & Documentation
Plaza Desain “Osmosis“ - Design division
Purpose Driven Life Campaign - Publication
Safari Track Event - Publication
Chapter 1: Persona14 |
FEATUREDAWARD &EXHIBITION
Climax MagazineArt Contributor (2012)
abduzeedo.comDaily Inspiration 1091 & 1094 (2012)
luc.devroye.orgXonar Font
Kreavi Berbagi10 Best Designs (2013)
Fresh ‘n Brite 2013at Kota Kasablanka
MataKami Exhibitionat Binus Anggrek Campus (2011)
MRG ExhibitionAt Binus Syahdan Campus (2011)
Photography ExhibitionAt Binus Syahdan Campus (2012)
Award & Exhibition 15|
{ Graphic Reproduction Method 1 Class }
{ screen printed on t-shirts }
V I S UA L * CO M M UN I C AT I O N* D E SI G N
W hy not?
I always wonder how can I contribute
something to this world during my life,
although only a bit. During my school days
until high school, I’m not good enough in
study, even when I got good grades (rarely
happen actually), I just did that to fulfill my
obligations as a school student. At the 3 rd year
of senior high, I just realize that I have interest
in graphic design. Time run faster when I
experimented with design than when I did my
homeworks. I realize, this is my passion.
After I realize that, I chose to be a Visual
Communication Designer.
why I chose to be a
and I believe I can contribute something to this world with design.
Visual Communication Designer 19|
p. 26 29 JAVA Musikindo Rebranding
p. 22 25 “Fobia Spesifik” Book
p. 30 31 Xonar Typeface
p. 32 35 “Dapur Lokal” Festival
p. 36 39 D.I. Yogyakarta Interactive
p. 40 43 DAMRI Website Redesign
p. 44 51 JOY Poster
p. 52 61 Internship Projects (AR&Co)
2chapter
Since I study Visual Communication Design
at Binus School of Design, I’ve done so many
projects, from student work, freelance work,
internship, organization, etc. The projects
are vary from editorial design, branding,
typography, campaign, illustration, new media,
and many more.
This is some of my design works.
*
PROJECT
In today’s era, health has become an important
part and fairly considered, but public concern
about health still more limited to physical
health, yet human beings not only have
physical, but also has psychological health that
needs to be taken care of.
Fear is one of the basic human emotions
besides happy, sad and angry. Fear is
important for each person, because fear is a
fundamental mechanism to defend and protect
yourself from dangerous thing or situation.
Phobia is different from ordinary fear and
anxiety. Phobia is an irrational and excessive
fear, which is an anxiety disorder problem.
*
“Fobia Spesifik” BookTYPE
CATEGORY
TOOLS
:
:
:
Student work (8th semester, University Final Project)
Publication, Illustration, Digital Painting
pencil, paper, Wacom Bamboo Small, Adobe CS
PROJECT
01
Chapter 2: Project22 |
Front Cover and Slipcase
Book Size: 17x23 cm
76 pages
Paper: Coronado Infinite White Stipple
118gsm and Splendorgel Extra White 340gsm
(Splendorgel only for the slipcase)
This book was exhibited on Fresh ‘n Brite
Design Festival 2013 “Play Hard”, November
29 - December 1 at Kota Kasablanka. Fresh
‘n Brite is an annual exhibition, held by Binus
School of Design. Fresh ‘n Brite only show the
best final projects (grade A) of Binus School
of Design (Visual Communication Design and
Interior Design major).
Fresh ‘n Brite 2013P l a y H a r d
“Fobia Spesifik” Book 25|
JAVA Musikindo known as a music event
organizer which is quite large and has a lot of
experience in organizing a music concert event
for local and foreign artists. Java Musikindo
established by Adrie Subono in 1994.
JAVA Musikindo has the goal of showing “live
entertainment” to support the increasing
needs of entertainment in Indonesia.
The form of JAVA Musikindo logo inspired
from “sound” symbol. The meaning of the
logo is totality, up to date and general (does
not favor a particular genre of music).
*
JAVA Musikindo RebrandingTYPE
CATEGORY
TOOLS
:
:
:
Student work (5th semester, University Final Project)
Branding & Identity
pencil, paper, Adobe Illustrator
PROJECT
02
Chapter 2: Project26 |
x
3,5x
9x
6x
10,5x
4x
Logo Grid
JAVA Musikindo Rebranding 27|
Chapter 2: Project28 |
The purpose of a Graphic Standard Manual
(GSM) or Brand Identity Manual is not only to
set forth guideline that guide you in applying
the logo to all media, but also to know more
about the company and the brand essence.
JAVA Musikindo Rebranding 29|
52.3 mm
Xonar is a typeface which i created during
Typography 2 course (3rd semester). This
typeface is a modification from “ITC Avant
Garde Demi”, using a geometric module
and some adjustments. I use this type for my
personal logo.
*
Xonar TypefaceTYPE
CATEGORY
TOOLS
:
:
:
Student work (3rd semester)
Typography
pencil, paper, tracing paper, Adobe Illustrator
PROJECT
03
Chapter 2: Project30 |
52.3 mm
Xonar Typeface 31 |
“Desa Sejahtera” is a social organization which
engaged in the welfare of rural communities,
particularly from the point of view of local
food, so that’s why this organization is
campaigning for “100% pangan lokal” (100%
local food). This point of view is taken because
food is one of the basic needs in life.
Form of the campaign is an innovative local
food festival. The festival consists of cooking
demonstrations, workshops, innovative cuisine
competitions and local food fairs.
“Dapur Lokal” logo is a stilation image of
“cobek” and “ulekan” (something like pestle
and mortar), Indonesian kitchen tools.
*
“Desa Sejahtera“ logo wasn’t created by me.
“Dapur Lokal” FestivalTYPE
CATEGORY
TOOLS
:
:
:
Student work (6th semester)
Social Campaign, Promotion, Photography
pencil, paper, DSLR camera, Adobe Creative Suite
PROJECT
04
Chapter 2: Project32 |
Infographic
Size: 50x70 cm
Chapter 2: Project34 |
The purpose of this festival is to build
awareness about local food, so people know
there are many alternatives of various local
foodstuffs and the advantages of using local
food products.
“Dapur Lokal” Festival 35|
Daerah Istimewa Yogyakarta (Yogyakarta
special region) is a region of Indonesia, located
in the south central part of Java Island and
bordering with Central Java Province and the
Indian Ocean.
This interactive infographic consists of six
parts to explore, namely “profil” (profile),
“geografis” (geographic), “bahasa”
(language), “penduduk” (population),
“agama” (religion) and “galeri” (gallery).
*
D.I. Yogyakarta InteractiveTYPE
CATEGORY
TOOLS
:
:
:
Student work (5th semester)
Interactive, UI/UX, Infographic
pencil, paper, Adobe Illustrator, Adobe Flash
PROJECT
05
Chapter 2: Project36 |
Color Swatch:
#F8E000 #735014
#000000
Opening Page
Size: 1024x768 pixel
Main Menu
Size: 1024x768 pixel
“regular readers look for the
same items in the same place
each times.”
(The Practical Guide to Information
Design by Ronnie Lipton)
Some examples of infographic pages
Size: 1024x768 pixel
Chapter 2: Project38 |
HOME Main Menu
Logo & Slogan
Pro�l
Zona Waktu
Koordinat
Luas Daerah
Pekerjaan
Jumlah
Hanacaraka
Boso Jowo
Tempat Ibadah
Agama
Geogra�s[Geographic]
Penduduk[Population]
Bahasa[Language]
Agama[Religion]
Galeri[Gallery]
Pro�l[Pro�le]
D.I. Yogyakarta Interactive 39|
DAMRI is a government transportation
corporate in Indonesia, which is stands for
“Djawatan Angkoetan Motor Repoeblik
Indonesia” (a motor transport department in
Indonesian republic). The main task of DAMRI
is to organize overland transportation with
buses, trucks, etc.
The challenges in redesigning this website is
to make this website easier to use, because
the old website hasn’t been good enough
hierarchically and some features in this site
doesn’t work.
*
DAMRI logo wasn’t created by me.
DAMRI Website RedesignTYPE
CATEGORY
TOOLS
:
:
:
Student work (6th semester)
Web Design, UI/UX
pencil, paper, Adobe Photoshop, Adobe Dreamweaver
PROJECT
06
Chapter 2: Project40 |
www.damri.co.id
Beranda Daftar Formulir
ProfilBerita Kontak
Sejarah
Jadwal
Visi Misi Tujuan Nilai
Existing website screenshots
(2012)
Redesigned Website Sitemap
DAMRI Website Redesign 41|
New “Beranda” (Home) Page
New “Profil” (Profile) Page
Use tabbed panel system for the content
Chapter 2: Project42 |
New “Berita” (News) Pages
New “Jadwal” (Schedule) Page
Use tabbed panel system for the content
New “Kontak” (Contact) Page
You can also contact DAMRI via Yahoo
Messenger or Social Media on any page
The grid system for the new
design was using 960 grid
system (from 960.gs). Lucida
Sans used for the text on this
website redesign project.
DAMRI Website Redesign 43|
“Jesus fOr Youth” (JOY) is a Catholic Youth
Community under “Komunitas Keluarga
Kudus Allah” (KKKA), under the auspices of
“Keuskupan Agung Jakarta” (Roman Catholic
Archdiocese of Jakarta). JOY Community
formed on October 31, 1998 in Fons Vitae 1
Senior High School with the vision to embrace
and nurture the faith of junior and senior high
school students.
There are so many event in JOY community
such as Praise ‘n Worship Rame2 (PWR),
Retreat, etc. Publication division has been
handling the promotion for JOY events.
*
JOY logo wasn’t created by me.
JOY PosterTYPE
CATEGORY
TOOLS
:
:
:
Organization Projects
Promotion, Advertising
pencil, paper, Wacom Bamboo Small, Adobe Creative Suite
PROJECT
07
Chapter 2: Project44 |
PWR “First Love” - February 2011
It’s about how you love God at the first time.
Size: 21x29,7 cm
PWR “Independence” - August 2011
It’s talking about your free will in your life.
Size: 29,7x42 cm
PWR “True Independent” - August 2012
It’s about the key of true freedom.
Size: 29,7x42 cm
Chapter 2: Project46 |
Retreat “Trust Me” - December 2012
It’s Jesus calling you.
Size: 29,7x42 cm
JOY Poster 47|
“Because YOU Love Me”
JOY 14th anniversary - November 2012
The basic concept of the illustration is “God
who provides”, the hand is a symbol of God
who provides what we need.
Chapter 2: Project48 |
Purpose Driven Life (closing) - April 2013
(promotion for opening isn’t created by me)
Size: 30x30 cm
PWR “Change The Words, Change The World” - January 2013
It’s about how our words affect our world.
“Death and life are in the power of the tongue...” - Proverbs 18:21
Size: 42x31,5 cm
JOY Poster 49|
PWR “Be New” - July 2013
The plane symbolized music. We are what we hear.
Size: 30x30 cm
Chapter 2: Project50 |
PWR “Grow Up” - September 2013
It’s about how we can grow up together in
a community, the sheep is a symbol of the
community itself, and God (symbolized as a
shepherd) lead the community.
Size: 42x29,7 cm
JOY Poster 51|
AR&Co is the South Asia’s largest augmented
reality & (AR) and innovative technology
company. AR&Co was founded in 2009 as a
member of WIR Group, focusing on the brand,
design and technology (especially augmented
reality). AR&Co has been competing globally,
as evidenced by several awards worldwide.
I was an intern at AR&Co from September
2012 to November 2012 (3 months), and
during my internship period, I learn a lot and
got new awesome experiences. These are 3 of
many projects I’ve done during my internship.
*
AR&Co logo wasn’t created by me.
Visit: http://www.ar-innovation.com/
Internship Projects (AR&Co)TYPE
CATEGORY
TOOLS
:
:
:
Internship (7th semester)
Various
pencil, paper, Adobe Creative Suite
PROJECT
08
Chapter 2: Project52 |
Pilkada JakARta is a game application for
smartphones (Android 2.2 and up) that
uses Augmented Reality technology. This
application was made by AR&Co on the
occasion of the local election which held
on September 20, 2012. This application
can be downloaded on Google Play site
for free.
This is a “matching-card“
game, the mission is to find
2 matching cards from 9
cards. Player will win the
game if he/she can find the
two matching cards of his/
her favorite candidate within
the time limit. After they won
the game, they can make a
self-photo using the typical
attributes (augmented reality)
of their favorite candidate.
You can download this
application here:
bit.ly/1aRQOzB
Pilkada JakARta#01
Game Icon and Main Menu
Internship Projects (AR&Co) 53|
Once the design is done, the next
process is slicing and then submit them
to programming division.
Slicing is a process to divide a single
user interface layout into multiple
image files as digital assets.
Chapter 2: Project54 |
Besides the game interface
design, a few items such
as apps icon, thumbnail,
featured image and AR
tracking also need to be
designed. Pilkada JakARta
got positive responses from
public, this application even
reported in several forums
and media, including kaskus,
lintas.me, yahoo, techinasia.
com, marketplus (marketplus.
co.id), and many more.
AR Photo Frame
White part is transparent
Internship Projects (AR&Co) 55|
Cinemags Augmented Reality application
was made to welcome the latest James
Bond movie “Skyfall“, which was
released in November 2012 in Indonesia.
This application can be played on
smartphones (Android OS). This game
can be downloaded on Google Play site
and use the cover of November issue of
Cinemags magazine as a marker/tracking
Cinemags AR#02
Game Icon
Chapter 2: Project56 |
Game frame
Bullets indicator and Reload button
The mission of this game is to shoot the
enemies (villain) as many as possible within the
time limit (60 seconds). Villains appear from
the windows of augmented reality building.
Player also have to be careful not to hit the
hostages. Bullets are limited,
but player can reload when
the bullets are out. Once the
game is over, player can share
their score through social
media such as Facebook and
Twitter or try to play again if
not satisfied with the score.
Internship Projects (AR&Co) 57|
You need to get the James Bond “Skyfall“
Cinemags cover (November 2012 edition). Run
the app and track the Cinemags Magazine
cover to start the game.
You can download this game by following this
link: http://bit.ly/1cuH27I
If you don’t have the magazine cover, you can
found them on Cinemags’ facebook page.
“How To Play“ Tutorial
Featured on Cinemags Magazine
(November 2012 edition)
Chapter 2: Project58 |
L.A. Lights Streetball is a streetball
basketball event, hosted by L.A. Lights
on 12-13 October 2012 at Istora Senayan,
Jakarta. This event was enlivened by
AR&Co with Basketball Interactive Wall
Game and Basketball Augmented Reality
Dribble & Freestyle Game. This game got
positive responses from the visitors.
This video was made to show the thrill
of interactive wall game, the goal is to
attract people to come to the next event
while promoting AR&Co itself.
LA Lights Streetball Video#03
00:04
00:07
00:12
00:15
Internship Projects (AR&Co) 59|
00:17 00:28
00:23 00:47
00:24 00:54
00:25 01:00
Chapter 2: Project60 |
Resolution: 1920 x 1080 px (HD) Video
Edited with Adobe Premiere Pro CS3
Link: http://youtu.be/3kAkyVmQWyo
You can also check other videos by
AR&Co on Youtube Channel “wirglobal“
01:07
01:12
01:17
01:28
Internship Projects (AR&Co) 61|
3chapter
PLAY
I like to play around.
Don’t stop playing.
Play hard.
Know how to play, have fun and enjoy.
Who says play doesn’t serious?
Play seriously!
Do a purposeful play.
*
p. 64 71 Play 01: Photography
p. 72 77 Play 02: Illustration
p. 78 82 Play 03: Pattern
From the Greek “photos” (light) and
“graphos” (drawing), photography means
painting with light. For me, photography is one
field of visual arts that fun to explore. It is an
art of observing, expressing and storytelling.
: Photography
P L A0
Y1
Chapter 3: Play64 |
“Peek”
Exhibited on a photography exhibition
Binus Syahdan campus, 2012
“Come at Me“
Featured on Abduzeedo Daily Inspiration #1091
“Dapur Lokal”
Play 01: Photography 67|
“Natural Behavior”
“Stare”
Chapter 3: Play68 |
JOY Training Camp 2012
“Alone”
Chapter 3: Play70 |
“New Day”
“Temaram”
Play 01: Photography 71|
Illustration comes from Latin word “illustro”,
which means enlighten, irradiate or clear. An
illustration artworks is not only needs to be
aesthetically beautiful, but also should serve to
explain something or convey a message.
: Illustration
P L A0
Y2
Chapter 3: Play72 |
“Message On A Bottle”
“Star Experiment”
Featured on Abduzeedo Daily Inspiration #1094
“Problem Is Good”
Chapter 3: Play74 |
“Good Luck - Minion Fan Art”
(original character designed by Carter Goodrich)
Play 02: Illustration 75|
“Safari Track”
“Happy Chinese New Year 2013”
Chapter 3: Play76 |
“Self Visualization”
(student work 2nd semester)
Play 02: Illustration 77|
Pattern can be described as a repetitive
element (or elements), or a structure in a
consistent manner. It’s fun to explore an object
(shape, line, etc) as a repetitive element until it
forms a new object.
: Pattern
P L A0
Y3
Chapter 3: Play78 |
Play Hard Poster
Size: 60 x 90 cm
“Magical Green”
Play 03: Pattern 81|
“Ascending”
Chapter 3: Play82 |
thank youfor your time...
have a nice day!
THE ENDthis is
of my portfolio
have a nice day!
Copyright © 2013 Lucky Halim